How to Create an Effective Omnichannel Strategy | Salsify
Salsify
OCTOBER 29, 2020
The demand for an omnichannel commerce experience is driving brands to rethink their commerce strategies.
Salsify
OCTOBER 29, 2020
The demand for an omnichannel commerce experience is driving brands to rethink their commerce strategies.
Optimizely
OCTOBER 29, 2020
The average eCommerce website conversion rate is about 2.8 percent. That’s pretty rough. If retailers want to pump that figure up, it is critical for them to reexamine their site and seek out simple yet effective ways to increase their conversions. From landing pages to navigation to checkout flow essentials, sellers must go through their store with a fine-toothed comb to identify and remove areas of friction.
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FastSpring
OCTOBER 27, 2020
As the demand for software grows for online shoppers, so does the expectation for a seamless direct to consumer (D2C) experience. D2C not only offers personalization and elevates the buyer experience for your customers, but also gives your business complete control over how you choose to position, market, and ultimately sell your products. It’s a win-win!
Forrester eCommerce
OCTOBER 28, 2020
In 2021, Forrester predicts 30% of blockchain projects will make it into production with the majority of those run on enterprise platforms. Find out more in our 2021 blockchain predictions.
Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber
Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.
Groove
OCTOBER 27, 2020
There are so many factors to consider when designing an eCommerce website. To help you get started, we're sharing 5 website design best practices to help you create a unique and engaging shopping experience for your customers. Website Design Best Practices: 5 Ways To Improve UX. Before launching a website , we ensure that all of our clients' sites follow these website design best practices: Show your UVP on the home page.
Kissmetrics
OCTOBER 29, 2020
According to Smart Insights , 45 percent of companies don’t have a clearly defined digital marketing strategy; 17 percent of companies have a digital marketing strategy in place, but it’s separate from their marketing plan. This means 62 percent of companies are unprepared. They don’t have the strategy, tactics, or tools they need to market their business well.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
Forrester eCommerce
OCTOBER 30, 2020
As executive teams put more pressure on internal teams to speed digital transformation in 2021, how will software developers respond? Find out in our 2021 predictions for software development.
Groove
OCTOBER 29, 2020
Many businesses had to transition from brick-and-mortar to eCommerce in 2020. Given the circumstances, brands that are newer to selling online had to make significant adjustments. Similar to businesses, consumers were forced to adjust their shopping habits in 2020. With a decrease in physical in-store shopping and an increase in online shopping, consumer shopping habits are bound to look different in 2021.
Kissmetrics
OCTOBER 25, 2020
If you are looking to scale up your marketing, you will need talented people that can take charge of and execute your strategy. But should you build your own in-house marketing team or hire an agency partner? There are compelling reasons for both, and it mostly depends on your situation. Read on to find out which decision is better for you. The Benefits of Working With a Digital Marketing Agency.
Retail TouchPoints
OCTOBER 27, 2020
IKEA has partnered with Google Cloud to improve it technological capabilities, including the implementation of AI and machine learning tools, upgrading omnichannel capabilities and exploring new customer service offerings. The retailer already was using Google Cloud to help scale operations during the coronavirus pandemic and will continue looking into new possibilities.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Forrester eCommerce
OCTOBER 26, 2020
In 2021, culture issues, budgets, and vendor shifts will be top priorities for cybersecurity leaders. Learn more in our 2021 cybersecurity predictions.
Groove
OCTOBER 28, 2020
As a Premier Magento Agency , our team of developers created a HubSpot Magento Integration to help eCommerce businesses sync valuable customer and order data from their Magento stores into HubSpot. Integrating this data allows businesses to better market their brand to their audience. HubSpot Magento Integration: What Is It? The HubSpot Magento Integration by Groove Commerce is a great tool for businesses that want to transfer data from their Magento store into HubSpot.
Kissmetrics
OCTOBER 27, 2020
Climbing a mountain takes months or years of hard work from training to actually hiking the mountain. If you want to build a website for your business, it’s no different. Most of the articles that I write on my blogs are catered towards intermediate to experienced marketers and those with a business website. But that’s not fair. Some of my readers are just preparing to take their first steps up the marketing mountain , some who only have their first domain name registrar confirmation.
BigCommerce
OCTOBER 27, 2020
Have you ever dreamt of starting an online business but were confronted with a few small problems?
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Forrester eCommerce
OCTOBER 29, 2020
Marketing leaders should embrace the new reality and look for ways to adapt their current approach to in-person events, while exploring ways to innovate their virtual event experience. They also need to pay attention to the underpinning infrastructure and integrate teams, processes, and technology.
My Wife Quit Her Job
OCTOBER 26, 2020
If you’re looking to create a profitable, long term ecommerce business, then Amazon retail arbitrage is NOT the answer. This post will teach you what is retail arbitrage, how it works and why this business model is not worth the effort. You’ve probably heard stories online from people who regularly comb the clearance aisles at discount stores like Marshalls, TJ Maxx, Big Lots etc… and sell their goods on Amazon for a profit.
Kissmetrics
OCTOBER 27, 2020
You’ve started a business, brand, or website, and it’s time for you to start distributing content. Congratulations. What you might not be thinking about is how to find a font that represents your brand. Sure, you know you’ll need to learn certain skills like how to write a blog. But fonts might not be high on your to-do list — and they should be.
Retail TouchPoints
OCTOBER 30, 2020
Walmart has removed guns and ammunition from its sales floors due to isolated incidents of “civil unrest,” according to CNBC. The retailer will continue selling the items in the stores that carry them, which account for approximately half its footprint. “We have seen some isolated civil unrest and as we have done on several occasions over the last few years, we have moved our firearms and ammunition off the sales floor as a precaution for the safety of our associates and customers,” said Walmart
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
Forrester eCommerce
OCTOBER 28, 2020
Agencies in 2021 will begin to resemble software companies, offering combinations of creative and media products bundled with the services to manage them. Read our predictions for agencies in 2021.
BigCommerce
OCTOBER 30, 2020
Shopify has almost become synonymous with ecommerce. For good reason.
Kissmetrics
OCTOBER 30, 2020
The internet has become the go-to source for everything from trivia about celebrities to fixing our kitchen sinks. But AI SEO may be changing the way marketers help their sites rank high on search engine results pages (SERPs). Failure to rank may result in your business missing out on valuable search traffic. Which means far less revenue for your business.
Retail TouchPoints
OCTOBER 27, 2020
BigCommerce has partnered with Deliverr to enable retailers selling on virtually any marketplace to offer two-day delivery. The solution provider also has partnered with Wish to add an additional marketplace integration and has launched Channel Manager, a platform feature designed to help retailers manage their omnichannel sales presence. BigCommerce retailers selling on Wish can now utilize Deliverr’s two-day fulfillment to get the Wish two-day tag on their listings.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
Forrester eCommerce
OCTOBER 27, 2020
Our research shows that innovation leaders grow 3.6 times faster than the industry average. These innovation leaders, among other things, embrace emerging technologies and leverage them for business model innovation. In order to embrace technologies, you first need to understand which technologies are out there, how mature they are, what you can use them for, […].
lateshipment
OCTOBER 30, 2020
The fact that this year’s holiday season is happening amidst a global pandemic itself is a challenge for everyone as it is unprecedented. Customers are confused between spending on products that they’re craving and saving money by just going for the need of the situation. Shipping carriers are already straining their capacity due to social distancing norms and supply-chain restrictions.
Kissmetrics
OCTOBER 27, 2020
There are two kinds of people. The first group go out of their way in search of what they need. Did you find this article after doing some research? If so, you belong in the first group. The second group waits on others to suggest what they should want. Was this content piece forced on a feed you were scrolling via some form of paid advertising? Yes?
Retail TouchPoints
OCTOBER 30, 2020
Keeping retail hourly workers engaged and motivated is a tough challenge at any time, and the stresses on frontline workers from the coronavirus pandemic have not made it any easier. But OSL Retail Services, Walmart’s wireless partner, has found success with an on-demand pay offering that has quickly achieved an 80% adoption rate by its employees. During an Oct. 28 webinar titled A Motivated Workforce: The Key to Success for Holiday 2020 , now available on demand, speakers revealed why the on-de
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
Forrester eCommerce
OCTOBER 30, 2020
As insurers contend with an unpredictable virus and its economic consequences, promising pathways to prosperity will reveal themselves.
Store Growers
OCTOBER 30, 2020
Last Updated on December 2, 2020. Today, we’re breaking down the Google Ads strategy of Judy, a business that sells emergency kits. With plenty of emergencies hitting the USA in 2020, COVID, forest fires or hurricanes, this is a product category that’s pretty top of mind for a lot of people. The survival and emergency preparedness niche is pretty popular in the US, so there are plenty of established players.
Kissmetrics
OCTOBER 29, 2020
Google has rolled out a new consumer protection feature called Google Guaranteed. Businesses advertising through Local Services Ads can apply for a Google Guaranteed qualification, offering extra reassurance to customers. Google Guaranteed could be a powerful lead generation tool to help you stand out from your competitors. The program helps showcase home service providers who have been pre-screened.
Retail TouchPoints
OCTOBER 26, 2020
GameStop will now offer customers a buy now, pay later payment option across its more than 3,300 U.S. retail stores, online and via its mobile app. The video game retailer has deployed this service, which allows shoppers to pay in four interest-free payments, through a partnership with global payments provider and shopping service Klarna. GameStop also will be featured in Playing for Keeps, Klarna’s immersive gaming event series, which will be livestreamed on Twitch on Oct. 27 and 29.
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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.
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