How to Use Customer Testimonials to Generate 62% More Revenue From Every Customer, Every Visit
BigCommerce
APRIL 6, 2017
92% of consumers read online reviews and testimonials when considering a purchase. 88% of consumers trust online reviews as much as personal recommendations. 72% of them say positive reviews and testimonials make them trust a business more. All of those stats are net positive for online businesses in terms of earning a customer’s cash. But product reviews aren’t beneficial only for conversion.
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