BigCommerce
JULY 21, 2017
If your site isn’t responsive and optimized for mobile, chances are around 75% of people will bounce without making a purchase. Want people to create an account before buying? Say goodbye to 35% of mobile customers — and that’s not even the biggest reason they leave. The world of mobile ecommerce can be a confusing minefield for merchants, but it doesn’t have to be.
Forrester eCommerce
JULY 18, 2017
An interview I did with E-commerce Brasil published online today in Portuguese. I've been getting requests for it in English so I thought I'd post it here. Happy reading! 1. "The State of Retail eCommerce in Brazil" series gave us an intereting look at eCommerce in Brazil during a difficult economic situation in the country. What are your insights about Brazilian retailers in this study?
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Kissmetrics
JULY 19, 2017
Are you annoying your customers? Probably so. Inundating your audience with multiple messages at inconvenient times isn’t helpful. Therefore, it’s important to know when and how to engage with consumers. “Marketing is your way of connecting with your customers as well as a way to convey your business’ personality and values – it’s an essential channel…Even companies with the best of intentions can often manage to annoy their target market,” writes Jennifer Warr , former engagement an
RTP blog
JULY 21, 2017
By Prachi Gupta, July Systems How to keep track of the connected customer - that’s the challenge of a modern retailer. Back in the day, it was not uncommon to find customer data stored in different databases in the finance, sales and marketing departments. To address this challenge of data fragmentation, the CRM was introduced in the retail industry.
Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber
Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.
BigCommerce
JULY 18, 2017
By and large, ecommerce marketers are well aware that sites like Facebook, Twitter, Instagram, and Pinterest can be used to generate leads. But what about community sites like Reddit and Quora? Despite their ubiquity, ecommerce marketers across the industry don’t realize that Reddit and Quora can be absolute gold mines for finding leads and prospects.
Ecommerce Platforms
JULY 16, 2017
WordPress is an exceptional option for ecommerce professionals looking for more control over their online stores. It does require a little bit of extra work (finding your own hosting, transferring domains, setting up WordPress,) but you gain full control over your online shop, you get to easily add and adjust CSS and HTML, and the options for expanding your site are endless with the help of plugins.
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RTP blog
JULY 19, 2017
Retail mergers and acquisitions are happening at a fast pace in 2017 and predictions indicate that pace will not slow down. Many of the acquisitions include large companies swallowing up smaller, more innovative organizations, such as Walmart acquiring Modcloth , Moosejaw and Jet.com. But do these large companies intend to swallow up the innovative culture that has made these unique retailers so successful?
My Wife Quit Her Job
JULY 19, 2017
Today I’m thrilled to have Brian Johnson on the show. Brian is the founder of PPC Scope, a PPC measurement and optimization tool for Amazon Sellers. In addition, he runs a course called Sponsored Products Academy which teaches Amazon sellers the ins and outs of Amazon PPC ads. He was also one of the speakers at my conference as well. Brian is an expert on Amazon PPC and today we are going to delve deeply into how to optimize your campaigns.
GetElastic
JULY 20, 2017
This post is based on a keynote by Brad Rencher , Executive Vice President and General Manager of Adobe at the Summit 2017 conference. Companies that consistently provide positive customer experiences enjoy higher sales and customer loyalty. A Forrester study comparing revenue growth at several companies in their customer experience index found that leaders outperformed laggards by as much as 24%.
Kissmetrics
JULY 18, 2017
Spearmint LOVE started off as a baby clothes blog less than five years ago. Founder Shari Lott had already built up a strong online presence with her popular mommy blog of a similar name, SpearmintBaby. The premise was simple. She’d feature and share products she thought other moms would like. One day, in search of the perfect Swiss Cross blanket for her daughter’s room, she was inspired to expand her vision into a little ecommerce site.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
RTP blog
JULY 18, 2017
By Debbie Hauss, Editor-in-Chief The third annual Retail Innovation Conference (RIC18) is now confirmed for Tuesday-Wednesday, May 1-2, 2018 at Convene in New York City. The conference will kick off, once again, with compelling and unique Store Tours on Monday, April 30 and it will include the fourth annual Retail Innovator Awards. So why should you get this event on your calendar today?
Ecommerce Platforms
JULY 18, 2017
When I think about opensource ecommerce, WooCommerce and Magento come to mind. That said, quite a few other opensource solutions exist, and they don't always get their due. Take nopCommerce for example. It's a free, intuitive, clean option with less confusing elements as Magento. This nopCommerce review takes a look at the intricacies of the whole program, including the standout features and whatever unique attributes it has for ecommerce professionals.
My Wife Quit Her Job
JULY 18, 2017
After running my online store course for the past several years, I’ve discovered that helping students pick the right products to sell online is one of the most challenging aspects of running my class. Here’s the catch-22 with niche selection. If you pick the wrong niche or the wrong set of products, you could be shooting yourself in the foot before you even begin.
Kissmetrics
JULY 17, 2017
A part of using analytics is knowing what user behavior is driving what action. Most tools only give you surface-level data. For example, you’re aware that signups decreased last week, but you won’t know which segments are behind any trends in your KPIs. And that makes it pretty useless. Activity Report is our approach to solving this. With this report, you’ll look at specific events (say, user signups) over a period of time (week, month, etc) and then drill down to see what’s driving the trends
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
RTP blog
JULY 17, 2017
By Peter Zaballos, SPS Commerce The Digital Consumer Age Of Retail The retail industry has entered a new era – the Digital Consumer Age of Retail. Consumers’ proficient use of digital channels has revolutionized the retail industry and technology has changed the way people shop today. To stay relevant, retailers need to understand consumers’ changing shopping habits, improve their technology systems to provide the shopping experience consumers expect across channels and anticipate and prepare fo
Bootstrapping Ecommerce
JULY 18, 2017
Want to create compelling text-based t-shirt designs but not sure how to choose the best fonts for t-shirt designs? Check out this guide & the resources. The post How to Choose the Best Fonts for T-Shirt Designs appeared first on Bootstrapping Ecommerce.
SellBrite
JULY 21, 2017
As a product seller, you’re probably well aware of the ins and outs of collecting sales tax. But one aspect of sales tax that gets a little complicated is whether to charge sales tax on shipping charges. Sales tax is governed at the state level, and each state gets to decide whether they consider shipping charges part of a taxable transaction. Some states say all shipping charges are taxable, and some have other ideas.
Retail Technology Review
JULY 18, 2017
With only 4 months to go, this year's Black Friday and Cyber Monday are set to be even bigger following the positive eCommerce figures seen last year, with retailers such as Joseph & Joseph, Jack Wills and The Works reporting huge increases in sales.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
TradeGecko
JULY 18, 2017
Digital marketing in eCommerce has transformed the retail industry and the way in which businesses need to think about their retail marketing strategies. These days, a savvy and forward-thinking digital marketing strategy is crucial to the success of any retail business.
Klaviyo
JULY 19, 2017
By now I’m sure you’ve heard — Klaviyo has supported Shopify and Magento unique coupon codes for months. Since it’s been a few months since we released dynamic coupons, I figured I’d dive into the data to see how emails that use coupons have performed. I looked at 400 flow messages sent to 4,222,149 recipients between May 23rd and June 23rd. When looking at that many emails, you can imagine that we found a couple interesting stats.
SellBrite
JULY 19, 2017
You are an ecommerce entrepreneur. You’ve built a webstore with BigCommerce and unlocked one of the biggest secrets in the industry: how to get people to your site. Congratulations! You’re part of an elite club. But opportunity is all over the place, resources are always in short supply, and traffic can be very expensive. Where should you invest your resources to get the biggest bang for your buck?
Retail Technology Review
JULY 18, 2017
With less than a year to go before organisations which process, use or exchange consumers' personal data within the EU need to comply with the new General Data Protection Regulation (GDPR), eCommerce systems integrator Tryzens has highlighted how this new directive will impact retailers, and what key steps brands will need to take to mitigate the impact when the regulation becomes enforced from 25th May 2018.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
Talkoot
JULY 21, 2017
A great boyfriend is like a great piece of software, and vice versa. It’s another Tuesday at my desk job as a copy project manager, with the Portland rain coming down in sheets outside my office window, and I’m picturing a tropical paradise while I read a mini masterpiece of e-commerce copy about board shorts. The writer nailed the voice and the researcher made sure to point out the hidden key pocket that lets you enjoy warm ocean waves without later finding yourself locked out of your cabana.
Wiser
JULY 18, 2017
Retail without competitive intelligence is like running a race with a blindfold. You can’t know precisely where to go or how fast to run unless you have an understanding of your place on the track and how your opponents are doing. Competitive intelligence data delivers the insight top retailers need to avoid running in circles and inches them closer to actually winning the retail race.
A Better Lemonade Stand
JULY 17, 2017
In this TaxJar review we discuss how TaxJar streamlines the sales tax process, educates businesses on sales tax & helps businesses file sales tax on time. The post TaxJar Spotlight: Simple Sales Tax Returns for Ecommerce Businesses appeared first on A Better Lemonade Stand.
Retail Technology Review
JULY 18, 2017
New research from MarkMonitor, the enterprise brand protection solutions provider, reveals counterfeit goods still pose a significant risk to consumers.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
Salsify
JULY 18, 2017
Manager of Sales Support, Reich Grovier, noticed that Emser Tile’s methods for locating product information caused the sales support team to lose valuable time on other important projects. Emser Tile, known for their diverse selection of interior and exterior products, is a leader in designing, marketing, and production of fine tile and natural stone.
Rishi Rawat
JULY 17, 2017
If you’re a marketer you need to tattoo this in your mind. The diagram below is used to understand the forces that are at play when a consumer is considering purchasing a new product or service: The 4 forces are: – The Push of the Current Situation. – The Pull of the New Solution. – The Anxiety of the New Solution. – The Allegiance to the Current Situation.
ecomdash
JULY 17, 2017
Ecommerce apps you need to make online retailing easier, to save you time while increasing revenue, and to help you tackle business operations. Read more. The post Ecommerce Apps to Make Online Retailing Easier appeared first on ecomdash.
Profitero
JULY 20, 2017
This article previously appeared on Just-Food. While Amazon Prime Day may have dominated the headlines last week, the launch of private-label CPG start-up Brandless also garnered considerable industry attention. Pitching itself as the ‘ Procter & Gamble for millennials ’, the direct-to-consumer (DTC) grocery site sells everyday essentials like coffee, peanut butter, toothpaste and hand soap.
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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.
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