Demac Media

MAY 26, 2017

Desktop still brings in more revenue, as many consumers still have concerns over privacy and security, but the gap is quickly closing. There’s a few reasons why consumers don’t buy more on mobile , including: PC preference, privacy and security issues, and screen size. STOP Focusing on one Device vs. the Other. Click to tweet.

Mobile 40

Mobile Omnichannel Merchant Services Consumer 40

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What about customer privacy and the use of data? Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget?

Customer Data

Speaker: Phil Irvine, VP & Director of Audience Intelligence

When you couple that with fluid data privacy changes, this creates an even fuzzier foundation to develop forward-looking marketing strategies. Whether concerned about data privacy and data management, or curious about how businesses can rethink approaches to designing shopping experiences, the answers are here.

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