Groove

FEBRUARY 24, 2021

"Time is the killer of all deals.". That was the greatest piece of sales advice that I ever received. Not so coincidentally, it took me some time ? and some lost sales ? to fully understand exactly what that meant. Sales is a transfer of enthusiasm; meaning all purchases made by consumers are based on emotional decisions. My job as a salesperson was to get people so excited about my solution that they would actually feel good about making a purchase.

Customer 345

Customer Technology Information Marketing 345

IntelligenceNode

FEBRUARY 22, 2021

And Why You Need Machine Learning To Tie Them All Together We all know how important competitive pricing is in the online retail sphere. After all, the pricing successes of giants like Walmart, Target, and Best Buy has been documented time and time again. And while lesser retailers strive for the same success, they rarely […]. The post 4 Keys to Powerful Price Management for Online Retailers appeared first on Blog.

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Online Retail Management Document Retail 96

BigCommerce

FEBRUARY 24, 2021

In 2020, everything was a piece of cake. Crocs. Toilet paper. Plants. Pizza. They’re all literally cake!

Customer 511

Customer eCommerce 511

Forrester eCommerce

FEBRUARY 24, 2021

Our research shows that Customer Experience (CX) leaders grow revenue faster than CX laggards, cut costs, reduce risk, and can charge more for their products. You can stop reading now… Still not convinced? We can measure this. Forrester’s CX Index methodology measures how well a brand’s customer experience strengthens customers’ loyalty.

Customer Experience 517

Customer Experience Customer 517

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

Payments

Kissmetrics

FEBRUARY 20, 2021

Google Analytics is a staple in every experienced digital marketer’s set of tools. This is primarily because it provides a wealth of data, covering virtually everything you might want to know about how visitors interact with your site. Cohort Analysis is a particularly useful feature for marketers and small businesses. It can tell you how well your website is performing overall.

eCommerce 350

eCommerce Events Mobile Channel 350

Optimizely

FEBRUARY 22, 2021

At the beginning of 2020, before the COVID-imposed lockdown, one of the last in-person client conversations the Zaius team had was with Framebridge , a custom framing startup company based in Washington, D.C. Now, a year later, we met online with Frambridge’s Jeannie O’Reilly, Director of Marketing Acquisition, and Ted Voss, CRM Manager, to talk about the effects of lockdown on business, the team’s adoption of Zaius’ SMS solution, and their initiatives to give back to the community.

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Gifts Social Media Arts Travel 259

Forrester eCommerce

FEBRUARY 24, 2021

I made a prediction in January of 2018 that IT distributor disruption would continue. It was obvious that industry consolidation was accelerating, major distributors were diversifying, and private equity was getting more interested in transforming the industry. In the second half of last year, the two largest global IT distributors were acquired by private equity, […].

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Channel Customer Experience B2B Omnichannel 502

Kissmetrics

FEBRUARY 20, 2021

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. You’re starting a new site, you Google the domain name to see if it’s free, and you realize it’s already been taken by someone else. Bummer. This happens more often than not. Domain name registrations increase by more than 14 million year over year.

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Payment Services Information Other Recommendation 314

BigCommerce

FEBRUARY 25, 2021

Transitioning from selling business-to-business (B2B) to direct-to-consumer (DTC) isn’t an easy decision for manufacturers.

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B2B eCommerce Consumer 252

Retail TouchPoints

FEBRUARY 22, 2021

You can’t check out a news site or industry publication without seeing articles about how COVID-19 has disrupted countless industries, including retail. And while this is certainly the case, it’s also true that the changes spurred by the pandemic have been waiting in the wings for a while now. What COVID-19 has done, more than anything, is accelerate them.

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Retail Customer Experience Article Technology 249

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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

Technology

Forrester eCommerce

FEBRUARY 23, 2021

Bad user interface design just cost Citi $500M: Three employees using poorly designed software accidentally sent $900M to one of its client’s creditors instead of $7.8M — then when creditors refused to return most of the money, a judge ruled in favor of the creditors. The judge blamed “human error” in his decision, pointing out […].

Customer Experience 483

Customer Experience Customer 483

Kissmetrics

FEBRUARY 26, 2021

Coming up with Google advertising ideas is challenging. However, it’s well worth it to have a solid strategy. With around 3.5 billion searches per day , Google gives you an incredible opportunity to get in front of the right audience. Of course, you first need to know what you’re doing. If you’ve been looking for ways to get the most out of your Google ad campaigns, this article is just for you.

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Merchant Services Mobile Social Media Multi-channel 288

Optimizely

FEBRUARY 26, 2021

Ecommerce business sales will continue to make up a large portion of retail sales in 2021, with in-store sales increasing slowly as businesses and retailers reopen cautiously. There’s no question that the COVID-19 pandemic has permanently shifted consumers’ shopping patterns and with the right customer-centric strategy in place, brands and marketers can use the opportunity to differentiate themselves by driving 1:1 engagements with shoppers in the channels they prefer.

eCommerce 195

eCommerce Customer Data Shipping Costs Social Media 195

Retail TouchPoints

FEBRUARY 24, 2021

Consumers want to know about the paths their food and drinks take from the farm to their pantry. And they want this pathway to feature sustainable choices by food producers, and for those choices to appear clearly on food packaging and branding. With the pandemic driving more people to focus on health and eating at home, there’s a further demand for sustainably sourced food and better food production choices.

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Food and Beverages Retail Supplies Consumer 243

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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

Operations

Forrester eCommerce

FEBRUARY 24, 2021

Now more than ever, B2B marketing leaders need a strategic vision that drives their companies' growth agenda. Learn how to create a clear, actionable strategy — and join us at B2B Summit North America to dive deeper.

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B2B Marketing Customer 446

Kissmetrics

FEBRUARY 21, 2021

Your SEO company could be hurting your business. I know a lot of small businesses who have placed their trust in an SEO agency, only to have their sites all but destroyed through black hat techniques. I’ve seen struggling online startups spend thousands of dollars trying to “skyrocket in the rankings,” and then realize they’ve been scammed. I don’t want that to happen to you.

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SEO Recommendation Article Improvements 287

Optimizely

FEBRUARY 23, 2021

Customer-Obsessed. Customer Experience. Customer-centric. We all talk about putting our customer first. But, when it comes to measuring performance, we act more like customer-later. Across digital marketing, most of our KPIs are focused on campaign performance. We default to measuring things like opens, clicks, and conversions that occur at a single moment.

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Customer Customer Experience Events Channel 195

Retail TouchPoints

FEBRUARY 26, 2021

Costco will raise its hourly minimum wage to $16 at the beginning of March 2021, according to CNBC. CEO Craig Jelinek revealed the plans during a Senate budget committee meeting amidst a Congressional debate over a $15 per hour federal minimum wage increase. Costco set its minimum wage at $15 in 2019 and has been paying an extra $2 an hour premium to its workers since March 2020 as part of its effort to help them through the financial strain caused by the pandemic.

Retail 225

Retail 225

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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

eCommerce

Forrester eCommerce

FEBRUARY 22, 2021

On February 18, 2021 Facebook announced it would restrict sharing or viewing local and international news content in Australia in response to the Morrison Government’s move to regulate the relationship between the tech giant and news media outlets. At Forrester we had already predicted that in 2021 nationalistic economic policies, regional free trade partnerships, state […].

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Consumer Customer Experience Customer Marketing 410

Kissmetrics

FEBRUARY 22, 2021

You’ve signed a new client—congratulations. Now it’s time to start the client onboarding process and welcome the new client into the fold. This is the point where many companies drop the ball. After all, you already made the sale. Now you can relax and get to work. Right? Not so fast. Client onboarding is the first step to creating a long-term relationship with a new client.

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Customer Retention Document Improvements Information 279

Ecommerce Platforms

FEBRUARY 25, 2021

Wix is known for its simple website builder, with a drag and drop interface and a development wonderland for complete beginners. Wix ecommerce has also seen some success, with competitive pricing and decent-looking themes. Basically, the Wix Ecommerce system allows for selling anything from clothing to specialty cakes. There's even support for digital goods like audio files and eBooks.

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Payment Services Shipping Costs eCommerce Payments 211

Retail TouchPoints

FEBRUARY 25, 2021

“There is no such thing as a new idea,” wrote Mark Twain. “We simply take a lot of old ideas and put them into a sort of mental kaleidoscope. We give them a turn, and they make new and curious combinations.”. In the post-COVID landscape (which is only just unfolding), retailers will need to adopt this view and live by it if they’re to form new ways of surviving and reaching consumers.

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Demo Consumer Customer Experience Retail 214

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

Retail

Forrester eCommerce

FEBRUARY 26, 2021

Customer Experience (CX) excellence will be sorely needed in 2021. Pandemic conditions will continue to fluctuate on a local level, affecting consumer sentiment and requiring fast and accurate responses from brands. Our research shows that CX leaders grow revenue faster than CX laggards, cut costs, reduce risk, and can charge more for their products.

Customer Experience 372

Customer Experience Customer Consumer 372

Kissmetrics

FEBRUARY 24, 2021

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. SiteGround is one of the most popular web hosting providers out there. Over two million website users trust SiteGround for their hosting needs. . They offer a wide range of hosting options, plans at different price points, and phenomenal customer support.

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WooCommerce Management Live Chat Reference 278

My Wife Quit Her Job

FEBRUARY 24, 2021

Today, I’m super excited to have Jamie Kern Lima on the show. Jamie is the co-founder of IT Cosmetics and is the first female CEO of a L’Oreal brand in the company’s history. In 2016, Jamie sold IT Cosmetics to L’Oreal for 1.2 billion in cash and has been included on the Forbes list of America’s Richest Self Made Women.

eCommerce 156

eCommerce 156

Retail TouchPoints

FEBRUARY 26, 2021

Nike shows clear signs that its business is back on track only months after reporting a 38% decrease in its YoY revenue in the previous quarter. The brand’s digital sales grew 82% YoY , which helped to offset the lack of in-store sales. Nike shares jumped 13.1% as the company reported that its proprietary app saw a triple-digit increase in demand. The meteoric growth of its online business comes only a year after its departure from Amazon, followed by a statement that promised to build more “dir

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Multi-channel Social Media Sporting Goods Channel 211

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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

POS

Forrester eCommerce

FEBRUARY 25, 2021

Digital transformation is coming to Corporate Banking. Corporate banking today is antiquated due to its highly customized and complex product offerings; lack of challengers to drive innovation; and strong barriers to switching for clients. Enterprise clients have lived with a sub-par experience for far too long. Now these clients are starting to demand change.

Banking 365

Banking Retail Customer Financial Services 365

Kissmetrics

FEBRUARY 26, 2021

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. WordPress has officially passed the 39% mark and powers over one-third of the entire web. It’s like the Oprah Winfrey of the web hosting world—reliable, has a loyal user base, an excellent reputation, and is super popular worldwide.

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Subscription Blog SEO Recommendation 272

lateshipment

FEBRUARY 26, 2021

It is no surprise that a lot of businesses today are paying attention to their customers’ post-purchase experiences, given that it is critical to ensure hassle-free delivery experiences that encourage your customers to reward you with repeat purchases. The post-purchase phase is also the most exciting part for the customer as they are extremely eager to get their hands on their orders.

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Shipping Costs Shipping Customer Experience Customer 130

Retail TouchPoints

FEBRUARY 23, 2021

Macy’s Q4 and full-year 2020 results show signs of a turnaround for the department store, hard hit, like many of its counterparts, by the COVID-19 pandemic. Net income for the 13 weeks ended Jan. 31, 2021 was $160 million , putting the company back in the black but still down significantly from the $340 million generated in the same quarter the previous year.

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Department Stores Apparel Jewelry Omnichannel 211

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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

Consumer