Fastr
JULY 10, 2018
Now that we’ve established ecommerce personalization is the future of the customer experience, you might be asking yourself, “That’s great and all, but […]. The post Fake it ‘Til You Make It: Ecommerce Personalization appeared first on Zmags.
RTP blog
JULY 12, 2018
By Maricha Ellis, Stericycle Environmental Solutions The devastating destruction from Hurricanes Harvey, Irma and Maria in 2017 wreaked havoc on retailers — and everything else — in their path. But cleaning up the damage caused by a severe storm isn’t as simple as hauling dumpsters out to your retail location and throwing all of the waste into it. With last year’s hurricane season being the most expensive in U.S. history, it is more important than ever for retailers to be prepared for natural di
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Kissmetrics
JULY 10, 2018
You’ve heard people telling you that you need to write in-depth content because that’s what Google wants. And it’s true… the average page that ranks on page 1 of Google contains 1,890 words. But you already know that. The question is, should you be writing 2,000-word articles? 5,000? Or maybe even go crazy and create ultimate guides that are 30,000 words?
Forrester eCommerce
JULY 10, 2018
When I first saw buttons at Heathrow that let travelers give instant feedback on how they were feeling, I laughed. Measuring and refining customer experience is about long-term strategy, not raw takes on what’s happening now. I was wrong. Forrester’s Customer Experience Index shows that most companies are stuck at “poor” or “very poor” levels […].
Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber
Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.
Optimizely
JULY 10, 2018
Sometimes I feel like I’m drowning in emails. Between work emails, catching up with friends on the other side of the world, flash sales from fashion brands, the seven daily emails from Amazon, and the confirmation of orders I’ve placed, my inbox is never even close to reaching zero. The amount of emails being sent is reaching extraordinary levels. In 2017, the total number of business and consumer emails sent and received per day reached 269 billion.
BigCommerce
JULY 11, 2018
I’m fascinated by growth. As a financial industry entrepreneur and investor, in many ways, growth is my stock-in-trade. Whether they’re small start-ups in Silicon Valley or huge public companies, the best companies experience very high growth. I have an 8 to 80 investing philosophy, which basically means that I’m looking for high-growth companies that appeal to people between 8-years-old and 80-years-old.
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Forrester eCommerce
JULY 11, 2018
I’m excited to announce that our list of top emerging technologies to watch in 2018 is out. If you are a client, you can download the report here; if not, here is a quick video blog. It explains what’s different about this year’s report and how we came up with our list. It further contains […].
Optimizely
JULY 12, 2018
It seems like Facebook releases a new update to their algorithm every other week. Some barely make a blip, while others cause marketers to collectively lose their minds. Somewhere in the middle was last month’s announcement that Facebook was cracking down on ads from ecommerce sites with poor reviews (or, as they framed it, “improving customer service from advertisers”). .
BigCommerce
JULY 13, 2018
I find it a little strange that I ended up as the CEO of an ecommerce company. It was not in the master plan. But looking back, I guess it makes sense. In high school I was already selling products on Amazon and Ebay. I really wanted to create my own product, so I invented the first leather watch strap without holes. It worked like a zip tie where you slide the strap through the buckle and it caught on notches in the strap.
RTP blog
JULY 9, 2018
By Ori Eisen, Trusona There’s a reason why social media profiles have become a popular means of logging in across the Internet. As recently as 2015, we saw more than 58 million logins using social media credentials across 700+ other apps and services. I can’t take credit for even a single instance, but I certainly understand why the numbers are so high.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Forrester eCommerce
JULY 12, 2018
Susan Bidel, Joe Stanhope, Tina Moffett, and I were able to attend Google Marketing Live this week in San Jose. There were many announcements and changes made to Google’s platforms and products. Possibly the most significant – an announcement that was made over a week ago – was the retirement of the AdWords and DoubleClick […].
Inflow Insights
JULY 12, 2018
Adding a marketing automation system to your eCommerce marketing arsenal is typically a worthwhile high ROI effort and is a mandatory part of Inbound Marketing for eCommerce. But given the fast growing plethora of marketing automation systems available, which is best for your business? [ 2014 Marketing Technology Landscape Image by Scott Brinker at Chiefmartec.com ]. [ 2018 Marketing Technology Landscape Image by Scott Brinker at Chiefmartec.com ].
BigCommerce
JULY 9, 2018
Skullcandy, a personal audio equipment brand that specializes in wireless headphones, earbuds, and speakers, recently won BigCommerce’s 2018 design award for Best New Website Design. The journey Skullcandy took to launch an award-winning ecommerce site took many twists and turns but wasn’t atypical for BigCommerce customers. In fact, from the planning phase to working with technology and design partners to launching its seven international sites to double-digit increases in conversion rates, Sku
Ecommerce Platforms
JULY 9, 2018
This Leadfeeder review provides an in-depth assessment of its features and functionalities, plus pricing and overall usability. Ok, I know. That I’ve been a little too much on tools for B2C users. So, how about we switch over to the other side, and see what the market has to offer when it comes to B2B? So far, 53% of B2B marketers are convinced that their enterprises are spending big on lead generation.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Forrester eCommerce
JULY 13, 2018
Those that don’t keep up with the rapidly changing pace of technology will cease to be competitive and get left behind. The most advanced enterprises have common threads. These agile, customer-obsessed firms rapidly take advantage of emerging technologies: working with new technologies in the lab, discovering new business possibilities enabled by these technologies, and then […].
Bootstrapping Ecommerce
JULY 10, 2018
In this article, we’ll discuss 10 actionable growth hacking techniques to help you reach the next level of success for your ecommerce business. The post Top 10 Ecommerce Growth Hacking Techniques appeared first on Bootstrapping Ecommerce.
A Better Lemonade Stand
JULY 13, 2018
Your product photography is one of the most important elements of your ecommerce business. This ultimate product photo DIY guide will help you get them right every time. The post Product Photography: The Ultimate DIY Guide appeared first on A Better Lemonade Stand.
Fastr
JULY 12, 2018
Take your customers on a literal journey. With the click of a trackpad, a shopper perusing an outdoor brand’s site can be transported […]. The post Over the River and Through the Woods: Creative Content and the Effects on the Ecommerce Customer Journey appeared first on Zmags.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
Forrester eCommerce
JULY 9, 2018
Welcome to the final post in a four-part series I have been working on for the past few months. This series summarizes something I call the four basic forces of consumer behavior: emotion, tools, coordination, and conversation. These forces have compelled consumers to build their consumer tech stacks, the devices and software services that they […].
TradeGecko
JULY 12, 2018
The B2B market is huge. The eCommerce industry is huge. B2B eCommerce is also becoming.huge! (Can someone find us a thesaurus?) So, why aren’t you taking your wholesale business online yet?
A Better Lemonade Stand
JULY 9, 2018
Find out how Pinterest marketing provides brands with marketing power & what a Pinterest for business account can do for businesses & their bottom line. The post Pinterest Marketing for Ecommerce Businesses: How to Drive Traffic From Pinterest appeared first on A Better Lemonade Stand.
Inflow Insights
JULY 10, 2018
People searching for custom Air Force badges or airplane models tend to have something very specific in mind. But just because they search for it doesn’t mean they’re ready to buy. For example, what does it mean if someone searches “Cessna Citation model” in Google? What does this translate to in terms of a Google Shopping Campaign? Is the person ready to buy a model right then and there?
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
Forrester eCommerce
JULY 11, 2018
In my line of work, I chat with some very smart people. Sometimes I think they’re smart because they disagree with me; sometimes they just see something I can’t. Today, I’m sharing parts of a conversation I recently had with someone who I think is smart rather immodestly, because he thinks like I do. The […].
SellBrite
JULY 10, 2018
Successfully selling your products and services relies on your ability to get in front of as many people as possible. Just like traditional brick-and-mortar stores, people find your products as they browse, but with ecommerce your reach goes far beyond your physical location. Instead of waiting for people to find you, digital advertising proactively gets you in front of leads.
Ecommerce Platforms
JULY 13, 2018
If you've ever tried to dropship, you know that there are several obstacles you may run into. First of all, there are some services that offer dropshipping from places like India and China. These are sometimes great, but it's not uncommon to find that some of these suppliers and manufacturers are not reputable, or they take forever to ship to your country because of how far it is.
TradeGecko
JULY 9, 2018
“Exceptional quality. Ethical factories. Radical transparency.” That’s Everlane’s mission statement, and it’s also what’s led the company to gain 60,000 subscribers in just five days.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
Forrester eCommerce
JULY 10, 2018
Can we address the elephant in the room? Account-based marketing (ABM) is not just about marketing. It’s about accounts — and how to win, serve, and retain them better than your competition. In our new research on the state of ABM, we found B2B marketers are enjoying more measurable, substantial results from their account-based efforts this […].
SellBrite
JULY 11, 2018
Just like any brick-and-mortar shop, your e-commerce site needs to be carefully curated to attract buyers. It’s not just a matter of sleek graphics and motion effects. Your design needs to employ UX principles that create a seamless shopping experience, so there’s no resistance towards reaching the final checkout. Besides reducing friction, the site should reflect your brand’s value through a clear, intentional style.
Ecommerce Platforms
JULY 12, 2018
In any thriving economy one feature you’ll inevitably encounter are fair and open, but still competitive, marketplaces. However, in today’s ecommerce environments some feel that competitiveness has been stifled, and that markets are unfair and unhealthy from an economic standpoint. Where ecommerce is concerned, in most cases the only winner is the marketplace owner.
ecomdash
JULY 10, 2018
Victoria Sullivan is a Marketing Manager at Payability. She has over eight years of social media, copywriting and marketing experience. Prior to joining the Payability team, Victoria developed social media content and strategies for top technology brands such as Skype and Samsung. She holds a degree in Advertising from Syracuse University’s S.I. Newhouse School of Public Communications.
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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.
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