Kissmetrics
DECEMBER 5, 2017
Facebook recently released Facebook Messenger app ads to the general public. Aaaaaannnnnddddd digital advertising just got even more creepy than ever imagined. Thanks, Zuck. You can now directly message potential prospects via Facebook Messenger right in their inboxes. Kinda like LinkedIn’s Sponsored InMail. Meaning you can nag people 24/7 now. But with all of these new features comes white noise.
BigCommerce
DECEMBER 5, 2017
How is a sinking ship different from a failing ecommerce site? At least the captain can go down with their ship! You can’t – so you better do everything in your power to keep the customers coming. As we approach crunch time in the world of online shopping, now seems like as good a time as any to review the best tools and techniques for acquiring new customers, increasing repeat business, and minimizing loss.
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Ecommerce Platforms
DECEMBER 4, 2017
Have you encountered a chance to move into the world of omnichannel selling? Chances are you have. Even if it doesn't seem like it. A physical retail hardware store selling a handful of items online reflects that of an omnichannel experience. The same goes for building a website or bringing a mobile point of sale to a trade show or craft fair. Amazon and Walmart are currently duking it out in one of the most prolific omnichannel battles we've seen, with Amazon's attempt to create physical bookst
My Wife Quit Her Job
DECEMBER 5, 2017
Since my wife became pregnant with our first child in 2007, I’ve created 2 different lifestyle businesses, an ecommerce store selling handkerchiefs and a blog about entrepreneurship. And these businesses were created so my wife and I could spend more time with these two. For all of you who are unfamiliar with the terminology, a lifestyle business is a business that you can run on the side to earn extra money so that you don’t feel obligated to work your day job.
Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber
Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.
Kissmetrics
DECEMBER 6, 2017
“Wash. Condition. Rinse. Repeat.” Sound familiar? It’s a common morning routine. And we all know how things run when we settle into a comfortable routine: it feels like life is on autopilot. Sometimes, that works. However, you might perform your routine so well that you forget to look for improvements. Perhaps your hair would look better without conditioner, but if you never stop to question your routine, you’ll keep going down the same path.
BigCommerce
DECEMBER 8, 2017
There are five PR specialists for every one journalist. Add in all the non-PR agents sending pitches — like entrepreneurs, marketers, and ecommerce owners — and you can see why journalists are drowning in emails. Most of these emails are basically the same: “You should write about my company. It’s really cool. So what do you think?”. Unsurprisingly, response rates are abysmal.
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My Wife Quit Her Job
DECEMBER 7, 2017
Today I’m really happy to have Chelsea Frank on the show. Chelsea is a student in my Create A Profitable Online Store Course. She joined over a year ago and she’s been doing really well with her business LifeAndLimbGel.com. Chelsea sells hot and cold therapy products on both her online store and Amazon. But these are no ordinary hot/cold packs. They are designed to contour to your body for a perfect fit.
Kissmetrics
DECEMBER 7, 2017
Editor’s Note: Jeff Seibert spoke at Stanford University to discuss what he learned by building and selling startups. This post is a summarization of the talk. It finally happened. Your promising little startup finally found its niche, got noticed, and got acquired by a big-name technology company. So what’s next? One need only look at Jeff Seibert , former senior product director at Twitter, to learn valuable lessons about how to proceed when your startup is acquired by a larger brand.
RTP blog
DECEMBER 8, 2017
By Bobbi Leach, FuturePay We’ve heard it all before: “brick-and-mortar is dying.” But retailers are flipping the script on finding value in their physical store locations. Retailers are working to get the most out of their stores rather than just closing up shop. In urban settings in particular, where it’s costly to open and manage full-size locations, retailers are opting for smaller spaces that offer a more intimate customer experience and significant cost-savings.
Optimizely
DECEMBER 7, 2017
On Cyber Monday this year , mobile shopping very nearly surpassed desktop shopping. Mobile traffic set a new record at 47.4% of site visits, however, it only accounted for 33.1% of overall online revenue, according to Adobe. This means that while mobile shopping and browsing rates were impressive compared to previous years, mobile buying still lags behind.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
SellBrite
DECEMBER 6, 2017
There’s a well-known moral exemplified in the tortoise and the hare fable – “slow and steady wins the race.” The same is true in ecommerce marketing. Customers aren’t always easy to engage — the average cart abandonment rate is 69.2%. It takes persistence and a variety of marketing strategies to reach your audience and increase sales. The alternative of slamming customers with aggressive marketing at once overwhelms buyers or, even worse, irritates them.
Profitero
DECEMBER 7, 2017
Toys are big business in the run-up to the holidays, second only to Clothing and Accessories when it comes to planned expenditure: Deloitte’s annual holiday survey shows that toys will account for 18 percent of shoppers’ total holiday allocation this year. But while everyone’s talking about Fingerlings and Cozmo robots, our analysis reveals that more than half (58%) of the Top 100 best-selling Toys & Games on Amazon.com are actually priced below $20.
RTP blog
DECEMBER 7, 2017
By Glenn Taylor, Senior Editor I’ll admit that outside of skimming through a few tweets, I wasn’t too tuned in on the news that President Donald Trump signed a proclamation to reduce the size of the Bears Ears and Grand Staircase-Escalante national monuments in Utah. But a day after the news broke, Patagonia definitely got my attention in displaying the statement “The President Stole Your Land” on the front page of its web site.
Optimizely
DECEMBER 7, 2017
On Cyber Monday this year , mobile shopping very nearly surpassed desktop shopping. Mobile traffic set a new record at 47.4% of site visits, however, it only accounted for 33.1% of overall online revenue, according to Adobe. This means that while mobile shopping and browsing rates were impressive compared to previous years, mobile buying still lags behind.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Klaviyo
DECEMBER 5, 2017
2017 is soon to be a thing of the past, crazy right? While it may be hard to believe the end of the year is here (and the busiest time for ecommerce stores), the end is near. You may be wondering, what’s on the horizon for ecommerce marketing in 2018? I reached out to a number of ecommerce pros to see what data backed predictions they had, and wanted to mention one beta product launch I think will shake up ecommerce marketing in the coming year.
GetElastic
DECEMBER 7, 2017
A bad checkout experience can lead to an abandoned cart and a tarnished brand image. Surveys show that 70% of customers get irritated by slow or chatty cashiers, and 49% hate seeing closed lines at peak hours. Keep them waiting for 2.5 minutes, and they get annoyed. Keep them waiting for 5 minutes, and half will just leave the store – and likely never return. ( Retail Customer Experience ).
RTP blog
DECEMBER 6, 2017
It’s no secret that retailers and their employees have a history of rocky relationships in the U.S. A recent New York Times article, titled: “Retail Jobs Don’t Need to Be Bad. Here’s Proof.” argues that retail employment conditions could be significantly improved if American employers followed European retailers’ lead. For example, the article indicated that while 42% of U.S. retail workers earn a low hourly wage — defined as less than two-thirds of the median wage across the economy — only 23%
Optimizely
DECEMBER 7, 2017
On Cyber Monday this year , mobile shopping very nearly surpassed desktop shopping. Mobile traffic set a new record at 47.4% of site visits, however, it only accounted for 33.1% of overall online revenue, according to Adobe. This means that while mobile shopping and browsing rates were impressive compared to previous years, mobile buying still lags behind.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
Steve Dennis
DECEMBER 2, 2017
When someone we care about fails to admit they have a serious problem and fails to do the work to remedy it, are we shocked when they eventually experience the consequences of their addictive or dysfunctional behavior? Are we surprised one little bit when a brand facing stiff competition and highly disruptive forces finds itself struggling to stay in business because it never bothered to get serious about innovation?
GetElastic
DECEMBER 7, 2017
A bad checkout experience can lead to an abandoned cart and a tarnished brand image. Surveys show that 70% of customers get irritated by slow or chatty cashiers, and 49% hate seeing closed lines at peak hours. Keep them waiting for 2.5 minutes, and they get annoyed. Keep them waiting for 5 minutes, and half will just leave the store – and likely never return. ( Retail Customer Experience ).
RTP blog
DECEMBER 4, 2017
By Andrew Park, InMoment Companies say converting more leads to customers will be their top priority over the next year, according to recent research. This is certainly a worthy goal, but it begs a natural next question — how do you keep customers once you have them? This conundrum is one retailers have been trying to solve for decades. Thanks to new technologies, that’s becoming easier to do in 2017.
Optimizely
DECEMBER 5, 2017
The customer lifecycle is a beautiful thing. It starts with the potential of a new person visiting your site. In an ideal world, it ends with a meaningful relationship: a new loyal customer. As your customers move through their unique lifecycle stages, your ecommerce brand should engage with them at each step of the way. However, many brands are not doing this at all.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
A Better Lemonade Stand
DECEMBER 7, 2017
Check out these best ecommerce resources from the month of November to stay involved and in-the-know with the ecommerce community! The post Ecommerce Monthly: November Review & Roundup appeared first on A Better Lemonade Stand.
SellBrite
DECEMBER 8, 2017
If there’s one golden rule of marketing, this is it: It doesn’t matter how cool or revolutionary your product, service, or company is. If you’re tooting your own horn and talking about how amazing your stuff is, that’s just… not very compelling. If you have influential people within the industry saying all these nice things about your product, on the other hand?
Retail Technology Review
DECEMBER 5, 2017
Ahlsell Sverige AB has signed an agreement to acquire Proffsmagasinet AB (Proffsmagasinet), a leading Nordic e-commerce business within tools and supplies with annual sales of approximately 260 MSEK.
Steve Dennis
DECEMBER 6, 2017
Since the Whole Foods deal, more than a few industry analysts and pundits have weighed in on which retailers might be on Amazon’s shopping list. Various theories underpin the speculation. Some say Jeff Bezos wants to go deeper in certain categories, so Lululemon or Warby Parker get mentioned. Foursquare (is that still a thing?) crafted its own list from analyzing location data.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
A Better Lemonade Stand
DECEMBER 4, 2017
Logos are important for every business and this guide gives you info, tools and resources to help you create the best company logo design for your brand. The post Company Logo Design for Ecommerce Entrepreneurs: Your Complete Guide to Developing & Designing a Masterful Logo (+ 50 Pre-Vetted Logo Designers) appeared first on A Better Lemonade Stand.
Store Growers
DECEMBER 7, 2017
Three months ago, I launched an online store called Apes In Space where I sell space posters. The first months were all about getting everything set up and to start some of the foundational marketing activities. But without many orders to show for. November was a busy month, I started running Facebook ads and there was the Black Friday promotion. While keeping up with the biggest time consuming task: the (almost) daily blog.
Retail Technology Review
DECEMBER 5, 2017
By Stephen Keenan, Managing Director of Large Enterprise at Verizon. It's approaching that time of year again. Summer is over and the festive season is just around the corner. This period is crucial to many retail and hospitality businesses, and they are crossing their fingers that 2017 will be a bumper year.
TradeGecko
DECEMBER 5, 2017
Many retailers struggle to price for profit, especially when they’re moving from pure retail to wholesale. Sometimes, a retail price that offers a comfortable profit becomes too low for wholesale pricing due to the additional costs involved. Calculate and export your wholesale and recommended retail prices with TradeGecko's Wholesale Price Calculator.
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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.
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