Kissmetrics
OCTOBER 23, 2017
People either do what you want. Or they don’t. And there’s not a whole lot you can do about it. Except react. Except follow-up based on a new set of rules. That doesn’t mean you can’t predict it, though. That doesn’t mean you can’t manipulate it. It doesn’t mean you can’t choreograph it ahead of time. Almost every single customer interaction presents an IF/THEN scenario.
BigCommerce
OCTOBER 24, 2017
Tony Robbins said it best: “If you want to be successful, find someone who has achieved the results you want and copy what they do and you’ll achieve the same results.”. This especially applies to entrepreneurs that are embarking on a dangerous journey where they want to avoid as many obstacles as possible. Entrepreneurship isn’t easy. Starting and growing an ecommerce business isn’t easy.
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Optimizely
OCTOBER 24, 2017
Instagram and shopping go together like peanut butter and jelly. Because Instagram has such an intense focus on fashion, travel, and lifestyle, it’s a perfect fit for many ecommerce brands looking to reach new audiences and raise awareness of their innovative products. However, there’s a lot of competition these days for Instagram attention. Instagram is a known hub of influencer marketing, with makeup vloggers driving huge profits for brands; travel stars on Instagram sharing their favorite sui
RTP blog
OCTOBER 23, 2017
By Chemi Katz, Namogoo With holiday shopping season nearly upon us, now is the time to make any last-minute tweaks to your e-Commerce strategy. For most online retailers, this means ensuring the customer journey has been optimized to maximize conversions and minimize cart abandonment. Customers personas perfected? Check. Seamless checkout experience crafted?
Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber
Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.
Kissmetrics
OCTOBER 24, 2017
SaaS growth relies on customer engagement. It can seem like an uphill battle garnering your audience’s attention in a competitive market. However, coupled with behavioral data, a personalized experience is one solution to communicating your product’s value. “Chances are your customers have very diverse backgrounds, interests, and behaviors. A one-size-fits-all approach to customer engagement may alienate your customers and drive them away from your brand,” says Donte Ledbetter , growth producer
BigCommerce
OCTOBER 26, 2017
In a world dominated by hashtags, retweets, and virality, it is virtually impossible for merchants to control how and when their products connect with consumers. More than ever, internet use, dominated by social media, is enabling how consumers research, discover, and share products. A recent study conducted by WeAreSocial concluded that global internet penetration exceeded 50% in 2016 and surpassed all benchmarks when considering the annual rate of change –– one that is expected to accelerate o
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RTP blog
OCTOBER 27, 2017
By Roman Kirsch, Lesara Fast fashion has been dealt a blow by the rise of trendy online retailers. These upstarts leverage micro-influencers to push their styles and connect with young people who are less and less interested in brand names. But not all e-Commerce retailers are created equally, and not all of them are responsible for the decline of fast fashion.
Kissmetrics
OCTOBER 26, 2017
You might be part of the group of marketers that feel as though your email campaigns are missing something. Only, you’re not sure what they’re missing. You’ve reversed engineered your competitor’s email campaigns to see what they’re doing, but the truth of the matter is, you will never know the strategy behind their success because you don’t have access to their analytics.
BigCommerce
OCTOBER 26, 2017
Doing something for the first time is never easy. Before emerging technologies had accelerated growth rates, it was common practice to have an apprentice/mentor relationship when experimenting or simply growing your knowledge within an industry. Today, those simple mentorship luxuries are almost extinct. The rate at which technology is enabling growth is creating new, innovative ways of connecting with consumers almost every day.
Ecommerce Platforms
OCTOBER 23, 2017
There are several trends influencing the ecommerce industry as a whole, but arguably the most visible of these is bitcoin. When it comes to payment processors in ecommerce sites, the talk used to be about credit cards, PayPal, COD (cash on delivery), et al. But now it’s shifting towards bitcoins and digital currencies. Digital currencies are the future of ecommerce.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
RTP blog
OCTOBER 26, 2017
By Klaudia Tirico, Features Editor With so many retailers struggling these days, I can’t help but notice that the beauty industry continues to thrive. The New York Times reported earlier this year that “prestige beauty sales in the United States rose 6% in the 12 months ending in February, tallying $15.9 billion, according to the market research company NPD Group.
My Wife Quit Her Job
OCTOBER 25, 2017
Today I’m really happy to have Ron Eiger on the show. Ron is probably one of my oldest students in my Create A Profitable Online Store Course. I launched the class in 2011 to very small group and I believe Ron joined in 2012 after I released it to the public. Now what’s cool is that Ron and I have kept in touch over the years and he’s been doing awesome.
BigCommerce
OCTOBER 26, 2017
Absolutely any brand of any size can go global. For many, it is as simple as setting up the backend of your site to allow for international currencies and shippers. Here’s how it works on BigCommerce for instance: In fact, many brands are pushed into international ecommerce rather than actually seeking it out. Someone finds you online, wants to buy an item and suddenly you’re shipping your goods to the U.K. rather than to Arizona.
SellBrite
OCTOBER 27, 2017
As the world of ecommerce continues to get more and more competitive, companies are finding it increasingly difficult to differentiate from competitors, connect with their target audience, and convince people to actually buy from them. Without clear and established guidelines about brand personality, voice, and style in place, new ecommerce companies seem to struggle to survive past even the first few months of operation.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
RTP blog
OCTOBER 25, 2017
Voice activation technology is gaining popularity with retailers and consumers. While these technologies have strong growth potential, they issues related to privacy, glitches and who within the household gets to control access. For example, there have been instances where children interact with the devices, and accidentally order items on them. The RTP team discusses whether these problems will be significant hurdles to voice tech adoption, as well as what retailers’ responsibility would be in
Profitero
OCTOBER 23, 2017
According to NRF ’s annual Halloween survey, more than 179 million Americans are planning to take part in Halloween festivities – up from 171 million last year. Spending is expected to reach a record high of $9.1 billion, with online search the number one starting point for consumers looking for Halloween ideas and inspiration. Among Halloween online shoppers, a Bizrate Insights survey reveals that more than half (58.6%) are looking to start their Halloween searches on Amazon – which
BigCommerce
OCTOBER 26, 2017
Figuring out where to go may not be as easy as buying a plane ticket on Kayak. However, we have aggregated a complete list of all global marketplaces as of 2017, by region and country. Top Grossing Asia-Pacific Marketplaces by Country. China. At approximately $630 billion of sales in 2015 , China’s online retail market is the world’s largest, nearly 80 percent bigger than the United States’.
SellBrite
OCTOBER 24, 2017
It’s that time of year again—the holiday shopping season. As we quickly approach what is for many ecommerce businesses their most profitable months of the year, many marketers are busy developing holiday-themed campaigns, getting budgets approved, and thinking about all the things they could do to drive more sales before year-end. In order to get the most out of the holiday season as an ecommerce business, it’s imperative that you take time to plan ahead.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
RTP blog
OCTOBER 24, 2017
By Gordon White, Acticall Sitel Group Sunday is shopping day in my house, a necessary trip to the local Trader Joe’s to stock up on essentials like Brown Rice Marshmallow bars and Ghost Pepper Potato Chips. I genuinely like the shopping experience there, it feels serendipitous and they always tempt me to try new things. As I shouldered my way through the busy store looking for new things to try, one thing became abundantly clear.
GetElastic
OCTOBER 25, 2017
Digital commerce is playing a pivotal role in customer experience strategies. The world’s leading research firm, Gartner, recognized that digital commerce is a key way to acquire customers, develop relationships, drive revenue and reduce costs. 1. Digital commerce initiatives affect both operations and customer experience management. They provide more ways to sell products, interact with customers, and differentiate from the competition.
BigCommerce
OCTOBER 26, 2017
As you consider cross-border commerce, it is important to evaluate the status of your organization and supporting infrastructure prior to developing a go-to-market strategy. All brands, no matter your size, can launch an international selling channel. The tactics you use though, and how you determine if you are ready, will vary based on your brand’s annual revenue.
SellBrite
OCTOBER 25, 2017
Data empowers sellers to stay ahead of their future competitors. Walmart sellers face a relatively small amount of competition — the marketplace hosts thousands of sellers today, while Amazon hosts over 2 million sellers — and using data is critical to their success. Sellers who use metrics now can establish themselves as strong merchants before the marketplace gets big.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
Klaviyo
OCTOBER 26, 2017
November is almost here, which means you should be gearing up for the holiday season. According to Marketing Land , 2017’s holiday ecommerce sales are projected to grow 10% over last year’s holiday season. So you better be prepared. Not sure if you’re ready? This checklist will help you keep track of everything you need to have in place so you’ll be prepared to maximize your email marketing sales during the upcoming months.
GetElastic
OCTOBER 25, 2017
Digital commerce is playing a pivotal role in customer experience strategies. The world’s leading research firm, Gartner, recognized that digital commerce is a key way to acquire customers, develop relationships, drive revenue and reduce costs. 1. Digital commerce initiatives affect both operations and customer experience management. They provide more ways to sell products, interact with customers, and differentiate from the competition.
BigCommerce
OCTOBER 26, 2017
The decision to launch your brand internationally isn’t one to take with a grain of salt. It was be a make or break decision for your brand –– a money pit or the source of 10X revenue. . Cross border commerce, then, be fully assessed and validated before initiating. . The #1 thing you want to know is this: which market should I go into first? Leveraging analytics, data, and market insights will ensure that you are reducing your exposure to failure and risk –– and where you exposure if reduced is
A Better Lemonade Stand
OCTOBER 23, 2017
Ecommerce chatbots are becoming more popular and these 10 brands are using the best chatbots to drive up their revenue and customer engagement. The post 10 Ecommerce Brands Succeeding with Chatbots appeared first on A Better Lemonade Stand.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
Store Growers
OCTOBER 26, 2017
Every time you Google something for your store, it is right there, your competitors ad, right in your face. You’re not sure what they are doing, but it sure would be great to have an ad right at the top any time someone searches for a relevant keyword. And it must be working, because you’ve seen their ads up there for ages. But still you’re unsure if this is something you should get into.
Klaviyo
OCTOBER 25, 2017
You know that Black Friday and Cyber Monday, collectively known as “BFCM,” are just a few short weeks away. So here’s the big question: Are you ready? Last year was huge. Sales for 2016’s Cyber Monday broke the record for the biggest day in the history of U.S. ecommerce, with sales surpassing $3.45 billion online. According to Forbes, between 2005 and 2015, Cyber Monday has grown at a 16.8% CAGR (compound annual growth rate).
BigCommerce
OCTOBER 26, 2017
Centuries before GPS and various forms of travel technology, navigators relied on stars to point them in the right direction –– using them as a guidance tool while embarking into territories and corners of the globe not yet reached. . While we have come light years from relying on stars for determining direction, we still rely heavily on tools and technology to guide us. .
A Better Lemonade Stand
OCTOBER 26, 2017
In this Jilt review learn about all of Jilt's capabilities, their advantages & disadvantages & how you can increase revenue with their abandoned cart email recovery system. The post Jilt Spotlight: Recover Lost Revenue with Abandoned Cart Emails appeared first on A Better Lemonade Stand.
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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.
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