Retention Marketing: Why You Should Shift Your Focus From Customer Acquisition
BigCommerce
JULY 2, 2019
Did you know that repeat customers are responsible for 40% of a store’s revenue?
BigCommerce
JULY 2, 2019
Did you know that repeat customers are responsible for 40% of a store’s revenue?
RTP blog
JULY 1, 2019
By Shannon Andrick, Alliance Data In a world where time has become consumers’ most precious commodity and consumers are bombarded with literally hundreds of messages a day, consumers are saying one thing loud and clear: keep it simple. They’re looking for communications and experiences from brands that are easy to understand and engage with. But what we learned in our recent study, The Great Divide , is that brands are under-delivering on that expectation — often without realizing it.
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Frooition
JULY 1, 2019
Popularised by business bloggers and keynote speakers, the phrase growth hacking is the perfect mix of snappy enthusiasm and aspiration. Like hustle, it’s a phrase that’s never monotone. There’s a natural energy to it’s quick simplicity. Growth – we all want that. Hacking – getting what we want even faster and with less investment?!
Forrester eCommerce
JULY 1, 2019
Driving successful digital transformation will require developing a lot of software – much more than we’ve ever had to in the past. One strategy is to use a digital process automation solution with strong low-code development tools to meet the demand.
Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber
Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.
Groove
JULY 2, 2019
What is Shopping Cart Abandonment? Shopping cart abandonment occurs when potential buyers add products to their carts but do not complete their transactions. Abandoned carts in eCommerce aren't a new problem. In fact, HubSpot reports that 73.9% of carts remain un-purchased. The question is: why aren't retailers doing more to capture this untapped potential?
Optimizely
JULY 2, 2019
Ecommerce is growing incredibly fast — up more than 15% year over year in 2018, and on track for even more growth this year. But because of that growth, the competition is incredibly fierce. There are hundreds of thousands of ecommerce businesses vying for the consumer’s short attention span, and we’re not even talking titans like Amazon. Today’s customers expect a perfect experience — from your social media ads to your product pages to your checkout process to your email marketing t
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
Forrester eCommerce
JULY 1, 2019
How To Prepare For The Coming Recession: Become An Adaptive Enterprise Recessions are notoriously hard to predict; the timing, severity, and characteristics of recessions are often missed, even by top economists. Yet rumblings about a 2020 recession are growing louder: 40% of top economists expect the Federal Reserve Bank to cut interest rates in response to a […].
Omnisend
JULY 4, 2019
The typeface of the text is one of the most important elements for all marketing communication materials: brochures, articles on the web, emails, etc. The right text font helps to reflect your brand identity, contributes to the design and aesthetic feeling, text readability and reader’s perception. Perhaps, it means that you shouldn’t underestimate this small, Read more The post Email Safe Fonts vs.
Optimizely
JULY 4, 2019
No doubt, you know your best products and can list the top 10 best sellers with ease. But what about those products that are seeing loads of traffic, but are not converting? And more importantly, what about your hidden gems — the products that are lightly trafficked, but convert well? Having command of your entire product catalog will help you identify over- and under-performing products quickly.
Ecommerce Platforms
JULY 1, 2019
When it comes to ecommerce solutions , WooCommerce is a popular choice. In fact, they own as much as 28.18% of the market share! For years it's been a favorite with WordPress-lovers; however, there are plenty of other WooCommerce competitors out there…like Ecwid. If you haven't heard of them before, you'd be forgiven because not many people have.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Forrester eCommerce
JULY 4, 2019
I’ve always struggled with the term “smart city.” The word “smart” can mean a million different things. Getting smart with someone isn’t necessarily a good thing — as in a mother admonishing a child, “Don’t get smart with me!” Being a “smart aleck” in school can get someone sent to the principal’s office or beaten […].
GetElastic
JULY 3, 2019
When it comes to navigating the digital noise in today’s competitive ecommerce landscape, many businesses are finding frustrations with their current digital marketing tactics to convert prospects. Now is the time to focus on inbound marketing strategies and we’ve curated a list of the top four hacks to boost your brand’s engagement and conversions. 1.
Optimizely
JULY 1, 2019
Brands have it tough these days. They are competing against other brands for online dollars, trying to cut through the noise made by marketers everywhere, and are often left blind to who their customers are and what will make for solid customer experience. At the same time, every marketer is confronted by Martech vendors spouting off about the importance of being data-driven and the power of analytics.
Omnisend
JULY 5, 2019
Social media offers your business access to the largest collection of prospective customers ever collected – about 2.7 billion, at last count. Email offers your business a level of access to those prospective customers which is incomparable with other platforms. Together, they’re like Batman and Robin. Peanut butter and jelly. Steph Curry and Klay Thompson.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Forrester eCommerce
JULY 3, 2019
Customer experience has stalled. Over the past 24 months, some of the stars of Forrester’s Customer Experience Index (CX Index™), such as JetBlue and BMW, have shown no improvement in their CX. Other former standouts, like Etsy and USAA Credit, have experiences that are going backwards. Why? Every customer journey has many “peaks” — experiences […].
My Wife Quit Her Job
JULY 3, 2019
Today I’m really excited to have Kevin Williams back on the show. Kevin runs the site BrushHero.com where he sells a power cleaning brush. Last time we spoke on episode 209, Kevin’s company was doing great, sales were going gangbusters and they had just been on Shark Tank. But last year, things took a sharp turn due to an unfortunate sequence of events involving IP theft and piracy.
GetElastic
JULY 1, 2019
McKinsey projects that autonomous vehicles including drones will deliver 80% of all items in the future. With 35% of consumers indicating that they are in favor of the concept, it’s clear that the use of drones is gaining popularity. The latest 2Flow infographic examines the benefits and challenges associated with cargo drones and highlights how this technology could massively disrupt last-mile delivery.
Omnisend
JULY 3, 2019
Embracing automation of ecommerce processes is no longer a matter of choice – it is the way forward for businesses looking to accomplish sustained growth. The business world today runs on ecommerce and companies which streamline and optimize the various ecommerce-related processes in their operations are the ones most likely to experience success. This is Read more The post 6 Tips for Choosing Marketing Automation Software for Ecommerce appeared first on Ecommerce Marketing Automation | Omnisend
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
Forrester eCommerce
JULY 2, 2019
In mid-May, Yes Marketing, the email service provider division of marketing services provider, Infogroup, announced that was exiting the email technology business. It will support its proprietary Yesmail platform for the next 36 months while actively migrating current clients onto Adobe Campaign. This feels like the end of an era to me! Yesmail was one […].
Ecommerce Platforms
JULY 2, 2019
Converting customers is tough. You need a lot more than just an awesome website and a great product. With so many options to choose from, today's customers need to be convinced that your solution is the best one on the market. So, how do you show them how amazing you are? Simple. Use a comprehensive marketing tool. Marketo is more than just your answer to easy email marketing.
GetElastic
JULY 5, 2019
There’s more to personalization than addressing your customers by name. It’s about showing that you value them, and building stronger relationships with your base. This is as true in the B2B space as it is in consumer marketing. In fact, 87% of consumers say that personalized content impacts their perception of a brand. Whether your potential customers are exploring your website, reading an email, or engaging with you on social media, they should feel as if you care about them.
Steve Dennis
JULY 2, 2019
It wasn’t so long ago that Amazon’s “Prime” two-day delivery benefit was a real game changer. Once a consumer paid the annual fee, the incremental cost of getting what (at the time) seemed like pretty fast delivery became zero. This is a “wow” for the customer, but it also creates adverse selection that’s not necessarily so good for Amazon’s marginal economics as evidenced by Amazon’s growing fulfillment costs as a percentage of sales.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
Forrester eCommerce
JULY 1, 2019
Mobile is the dominant digital touchpoint in retail and mobile apps play critical role – consumers who down load a retailer’s app are likely to be more loyal, but that does not mean they wont uninstall the app if it does not meet their expectations! To help retailers benchmark and prioritize improvements in their apps […].
ROI Revolution
JULY 5, 2019
As marketers, ecommerce managers, and merchandisers, we keep a watchful eye on our messaging, pitches, and style guides. Well-defined customer personas help us dial in our voice and value proposition with laser focus. Shopping platform plugins are implemented to boost lifetime value ( LTV) , average order value ( AOV) , and lots of other acronyms. While all of these metrics are important for providing a consistent brand experience for prospects and customers, they can be rendered ineffective by
GetElastic
JULY 2, 2019
Ensuring first class mobile applications security for your business application is essential to save and improve your business notoriety. Clients need guarantee that their information is verified legitimately in your application. On account of inability to give great security your client’s valuable information can be stolen or controlled, your application can be infused with an infection, it tends to be cloned, and a doppelganger brand can develop for your organization.
Omniconvert
JULY 3, 2019
Welcome to Growth Interviews! Welcome to Growth Interviews, the fun, stimulating and engaging series of conversations driven by digital business growth. Our mission is to provide insights and ideas from world-class professionals on the topic of growth and to cut through the noise of so-called marketing tips and tricks, revealing the money-making strategies behind e-commerce.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
Forrester eCommerce
JULY 1, 2019
This blog is a summary of an interesting internal discussion we had among analysts. I’d like to extend my thanks to Brigitte Majewski, Martha Bennett, Sucharita Kodali, Benjamin Ensor, and Fatemeh Khatibloo, who all helped with the thinking. I’m merely putting the pieces together for you here, because connecting the dots is where I come […].
A Better Lemonade Stand
JULY 1, 2019
As an entrepreneur, 24 hours in a day never feels like enough. If you're looking to maximize your productivity then check out these time management apps! The post 20 Time Management Apps to Help You Produce More & Procrastinate Less appeared first on A Better Lemonade Stand.
SellBrite
JULY 5, 2019
In the past few years, influencer marketing has become big business. Top influencers are banking millions of dollars with their campaigns and Instagram photos, but is this coming to an end? Recent news points to just how manipulative these larger influencers can be, and how things might not be as they seem. Cue micro-influencers, which might be the marketing world’s solution to the influencer problem.
TradeGecko
JULY 4, 2019
Consumers are shopping in more locations than ever. 56% are likely to shop at a retailer that offers a “start anywhere, finish anywhere” cart experience. Shouldn’t your products be present where consumers are? If so, consider a multichannel distribution system. What is a multichannel distribution system? Multichannel distribution system is a method or structure in which a single company sets up two or more sales and marketing channels to reach one or more customer segments—through a brick and mo
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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.
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