Sat.Dec 30, 2023 - Fri.Jan 05, 2024

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10 Ecommerce Growth Hacks | Salsify

Salsify

Here are 10 ecommerce growth hacks — from quick fixes to long-term strategy adjustments, from website touch-ups to customer engagement enhancements.

eCommerce 158
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Rethinking Returns: Innovative Strategies for Retailers to Drive Growth in 2024

Retail TouchPoints

Long viewed as a necessary evil, the retail returns process is emerging as an unexpected avenue for growth and customer engagement. In the rapidly expanding ecommerce market, projected to reach $3 billion in 2023, a significant 20% to 30% of online purchases end up being returned. This substantial return rate highlights a vital opportunity for retail leaders: by revamping the often-overlooked returns process, retailers can unlock a new avenue for driving customer satisfaction and business growth

Retail 273
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Omnichannel Is Getting Better, But There Is Still Work to Be Done

RIS News

Recent years have seen retailers invest heavily in creating coherent omnichannel experiences for their customers across both their physical and digital footprints. Learn more.

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Maximizing Profits on Amazon: Understanding and Boosting Net Profit Margins

Algopix

In the vast and highly competitive realm of Amazon selling, where each transaction is a strategic move in a dynamic chess game, achieving top-line revenue is just the starting point. Beyond the allure of gross sales figures lies the intricate web of net profit margin—a financial metric that not only reveals the health of an e-commerce venture but also serves as a compass for operational efficiency and long-term sustainability.

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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8 Product Recommendation Emails That Convert | Salsify

Salsify

If you want to build customer loyalty, nailing your product recommendation emails is crucial. This means getting a little more creative than the conventional “Products Recommended for You” email copy.

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The $1M Mistake: Why Localization Prioritization Misses The Mark

Forrester eCommerce

How’s this for a challenge? “We want you to manage IT for the regional offices. Well, part of it. You won’t know who’s working on the other parts. No, there’s no software to knit everything together – we can’t justify the spend. No, we don’t know the overall spend.

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5 Retail Trends to Watch for 2024

RIS News

The top five trends to watch in 2024 will explore technologies and opportunities that will continue to transform the retail industry. These are noteworthy items that have been hot topics among industry experts and could have a significant impact on 2024.

Retail 112
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Klaviyo Vs Attentive: Which Email and SMS eCommerce Marketing Platform You Should Choose in 2024 & Beyond

Groove

From detailed functionality and features to honest pros and cons, this guide reveals all you need to know about BigCommerce and Shopify.

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Apple Lawsuit Settled Over iTunes Gift Card Scams

RetailWire

Apple is settling a lawsuit that accused the tech giant of allowing fraudsters to exploit its iTunes gift cards and pocket a portion of the stolen funds.

Gifts 105
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Digital Accessibility Vendor Level Access To Acquire UserWay In A First-Of-Its-Kind Deal

Forrester eCommerce

The accessibility community was abuzz with reactions to news that digital accessibility platform vendor Level Access plans to acquire accessibility overlay provider UserWay.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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JD.com Wins Antitrust Suit in China; Alibaba Fined $140 Million

Retail TouchPoints

JD.com has won a lawsuit against rival Alibaba Group in the High People’s Court of Beijing, which fined Alibaba 1 billion yuan ( $140 million) for engaging in monopolistic practices. JD.com had sued Alibaba and its ecommerce divisions, Zhejiang Tmall Network and Zhejiang Tmall Technology, for practicing “choosing one of two” behaviors — essentially saying to suppliers that if they sold to JD.com, they would not be allowed to sell on Alibaba.

eCommerce 290
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Baby Boomers’ Shopping Habits | Salsify

Salsify

Baby boomers — those born between 1946 and 1964 — are the second-largest generation. They’re the predecessors to Generation X (Gen X), millennials, Generation Z (Gen Z), and Generation Alpha (Gen Alpha).

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Understanding Economy Pricing: Is It the Right Strategy for Your Business?

Wiser

Companies continually grapple with the best approach to set prices that would not only cover costs but also attract and retain customers. One such approach to consider is economy pricing. Adopting certain pricing strategies could mean the difference between a thriving business and one that struggles to keep its doors open. The question that arises, however, is whether economy pricing is the right fit for every business.

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The DoD Releases CMMC 2.0 As Its Holiday Gift To The Public

Forrester eCommerce

Twas the night before Christmas, when all through the house, not a creature was stirring, not even a mouse. Defense contractors (and subcontractors) were nestled, all snug in their beds. With visions of security requirements swirling through their heads.

Gifts 264
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Why Personalization Can Survive the Loss of Third-Party Cookies

Retail TouchPoints

Personalization is at something of a crossroads. The New Year saw a key step in the coming deprecation of third-party cookies, which have been one of marketers’ most powerful tools for tracking online activity for many years. A small group ( 1% ) of Google Chrome users are now eligible for Tracking Protection , which restricts the use of these cookies by default.

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Over 100,000 sign petition for ex-Post Office boss to be stripped of CBE

TalkingRetail

A petition calling for ex-Post Office boss Paula Vennells to be stripped of her CBE has gained tens of thousands of signatures since the ITV drama Mr Bates vs The Post Office aired, reaching over 100,000.

Retail 124
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The shift to digital and sustainable practices will redefine retail

RetailDive

Discover how traditional retailers are adapting to the digital era and embracing sustainability, leveraging technologies like Hanshow's ESL solutions, AIoT and SaaS to enhance efficiency, reduce environmental impact and meet evolving consumer demands.

Retail 119
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Winning At Digital: Building A Purposeful Digital Marketing Team

Forrester eCommerce

Learn how to communicate the capabilities and competencies needed to deliver compelling digital customer experiences and advance your business strategy.

Marketing 285
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Deloitte Shares Loyalty Trends and Best Practices for 2024

Retail TouchPoints

To drive customer retention and loyalty, most brands and retailers continue to rely on purchase discounts ( 77% ) and loyalty program points ( 61% ), according to Retail TouchPoints research. However, a Deloitte survey reveals that consumers’ loyalty program preferences and expectations are evolving. While financial benefits are still top of mind — largely thanks to inflation pressures and tightened household budgets — consumers are increasingly seeking services and experiences that truly reflec

Consumer 285
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Rising Fast-Food Prices Spark Nationwide Concern

RetailWire

The nation has witnessed a widespread uptick in fast-food prices, primarily attributed to the escalating operational costs, especially labor.

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Retail trends that shaped the holidays in 2023

RetailDive

From new marketing techniques to consumers spending despite inflation, here are the big takeaways from the latest holiday season.

Retail 131
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What 2024 Has In Store for Indian CMOs

Forrester eCommerce

Recently, Forrester hosted predictions events across Delhi, Bangalore, and Mumbai to discuss what awaits business leaders in 2024, providing me with the opportunity to connect with many of the 250+ CXOs who attended. A few key topics bubbled up to the top and genAI, not surprisingly, was one of them.

Events 251
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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Virginia Costco Workers Vote to Join Teamsters Union

Retail TouchPoints

Costco workers in Norfolk, Va. have voted to join the Teamsters Local 822, with the union calling this its first organizing victory at the wholesale retailer in two decades. The 238 -worker group will join more than 18,000 Teamsters at Costco nationwide. Successful unionization efforts in the retail industry have been relatively rare, but they may pick up steam this year following a strong year for labor in 2023, with successful strikes by the United Auto Workers against the Big Three carmakers

Retail 298
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20 Open Source Ecommerce Platforms

Practical eCommerce

Open-source platforms are flexible, composable, and highly customizable. Here's the all-new update to our longstanding list. The post 20 Open Source Ecommerce Platforms appeared first on Practical Ecommerce.

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Apple Shares Drop to Lowest in 7 Weeks After Barclays Downgrade

RetailWire

On Tuesday, Apple fell by almost 3.6% to a low that has not been experienced in seven weeks after Barclays downgraded the shares due to concerns that demand for its devices will still be fragile in 2024.

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Google Makes Good On Its Resolution To Deprecate Third-Party Cookies In 2024

Forrester eCommerce

Today, Google began rolling out Tracking Protection, a new feature that limits the use of cross-site tracking by deprecating third party cookies by default. Part of Google’s broader Privacy Sandbox initiative, this change affects 1% of Chrome users globally — about 30 million people.

B2C 251
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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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TikTok Taps Peloton for New Fitness Content Hub

Retail TouchPoints

TikTok and Peloton are teaming up to launch a new fitness hub on the social media platform — #TikTokFitness — marking the first time that Peloton will produce bespoke social content for a partner outside of Peloton-owned channels. Within the new space on TikTok, Peloton will have its own dedicated hub — #TikTokFitness Powered by Peloton — that will include select live Peloton classes (with and without equipment required), original Instructor series, ongoing creator partnerships, Peloton class cl

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Retailers took back $743B in returns last year, with $101B lost to fraud: NRF

RetailDive

E-commerce has led to more returns, which many retailers are working to mitigate, per a report from the National Retail Federation and Appriss Retail.

eCommerce 115
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SportsShoes.com Enters Global Partnership with Parkrun

365 Retail

SportsShoes.com has recently established a significant global partnership with parkrun , a community event network. This collaboration positions SportsShoes.com as parkrun’s exclusive retail partner in the UK and extends support to the global parkrun community, particularly in the procurement and distribution of parkrun merchandise. This partnership is a milestone for SportsShoes.com , representing its largest retail alliance to date.

Events 108
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7 New Year’s resolutions to maximize the value of your event data!

Forrester eCommerce

Effectively operationalising B2B events data is crucial to leveraging an underutilized yet invaluable source of first party audience data.

Events 276
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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.