RTP blog

AUGUST 2, 2019

Articles tend to rank above product pages for SEO. Maximize the value of advertising by being able to create targeted landing pages on the fly, which delivers a better customer experience. Strong content is also one of the best drivers for organic search. A product page with the “buy” button is just one click away.

Multi-channel 150

Multi-channel eCommerce Channel Presentation 150

ecomdash

JULY 31, 2019

In this article, we discuss the pros and cons of price parity and dynamic pricing, how they affect your ecommerce brand, and which repricers to use if you choose that route. Should they sell the same items for the same price everywhere, or should they stagger the prices for the particular market and hope their shoppers never find out?

Multichannel 83

Multichannel Customer Loyalty eCommerce Channel 83

UpSellIt

AUGUST 1, 2019

In this article we’ll examine best practices for abandonment emails, and the ways they can drastically improve your conversion rates. While there are numerous ways to accomplish this, emails have remained one of the most effective methods for recovering sales. But how exactly should an abandonment email strategy be organized?

Improvements 64

Improvements Information Article Customer 64

FastSpring

JULY 31, 2019

Articles 6 and 7 of GDPR specifically state that consumers need to give explicit consent for the use and processing of their personal information. Mistake #1: Failing to ask for permission. The General Data Protection Regulation (GDPR) came into effect on the 25th of May 2018, changing the email marketing landscape forever.

Marketing 68

Marketing Mobile Events Subscription 68

Powerinbox

JULY 29, 2019

I pulled up a Forbes article today and 3 ads popped up. I don’t even want to read those articles anymore because the ads ruin my experience, and it slows page load. I think “Why? Why are they inserting themselves into my personal life?” Now you have those Gmail advertisements popping up there.

Social Media 48

Social Media B2B Article Marketing 48

Inflow Insights

JULY 30, 2019

In a previous article, we outlined what to consider when picking a new platform to migrate to, so we won’t be covering that here. There are problems with your CMS platform and you want to change to a platform with more/different robust features, or a lower cost. What is the best eCommerce platform for SEO to migrate to?

SEO 123

SEO eCommerce Presentation eCommerce Platforms 123

Optimizely

JULY 31, 2019

When Maurice Tebele and Martin Hoffstein were out for a drink, they noticed the same thing when looking at the bar — all of the bottles were bland, boring, and not very colorful. So they decided to do something about it.

Marketing 150

Marketing Social Media Definition Customer 150