BigCommerce
MARCH 6, 2018
When my father bought and launched a succulent company called Mountain Crest Gardens to complement his tree seedling business back in the 1990s, it wasn’t a main focus of his. Instead, it was a natural extension for his contract-based conifer tree seedling business: A small side hustle that sometimes broke even and sometimes was a tax-write off when it wasn’t profitable.
Kissmetrics
MARCH 6, 2018
Most people are worried about how to get Google to index their pages , not deindex them. In fact, most folks try and avoid getting deindexed like the plague. If you’re trying to increase your authority on search engine results pages, it can be tempting to index as many pages on your website as possible. And most of the time, it works. But this might not always help you get the most amount of traffic possible.
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Optimizely
MARCH 6, 2018
B2C marketers have to work harder than ever to personalize and customize email marketing campaigns. Buyers today simply expect personalized emails. In fact, 63% of Millennial consumers and 58% of GenX consumers are willing to share data with companies in exchange for personalized offers and discounts. Even more importantly, personalization can reduce acquisition costs by up to 50% and increase the efficiency of marketing spend by 30% percent, according to McKinsey.
RTP blog
MARCH 9, 2018
By Joe Montgomery, 250ok According to a recent eMarketer survey, 44% of respondents plan to increase spending on email marketing programs this year. Email has proven itself as a profitable marketing tool, but even the best email marketing programs are useless without subscribers. Since 2014, we’ve collected data on how the top retailers collect email subscribers, including the discounts they offered, personal data they collected and more.
Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber
Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.
My Wife Quit Her Job
MARCH 7, 2018
Nathan Resnick is someone who I met at The Hustle conference in San Francisco. He is the founder of Sourcify which is a company that helps you find manufacturers to produce your products. Prior to that, he owned 2 ecommerce companies, Yes Man Watches and Cork Supply Co. And recently, he was on the Hustle blog where he made 23k selling Conor McGregor F You Suits.
Kissmetrics
MARCH 9, 2018
Growth hacking is the mother of all marketing buzzwords. It’s the phrase you’ve probably heard it endlessly from new, edgy startup founders in your network. You’ve probably seen it in articles online touting that “growth hacking” as the primary way to succeed. And that’s the problem: Marketers use the term “growth hacking” so much that it has become impossible to define or narrow down.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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RTP blog
MARCH 7, 2018
In the wake of the Parkland, Fla. school shooting that claimed 17 lives, retailers such as DICK’S Sporting Goods , Walmart , Fred Meyer , L.L.Bean , REI and Mountain Equipment Co-Op have all taken actions to restrict firearm sales — by stopping sales of assault rifles and/or raising the age for gun purchases to 21. But any time retailers express opinions on a political or social issue — particularly one as red-hot as gun rights — they always risk some kind of blowback, even if it’s only from a s
SellBrite
MARCH 7, 2018
Anyone who’s read a marketing blog in the past few years has come across the buzzword “growth hacking.”. Coined in 2010, the term is thrown around to describe a straightforward concept — that every strategy you develop and implement should be centered around driving growth. Traditionally, growth hacking describes how online services and tech startups gain new users.
Bootstrapping Ecommerce
MARCH 6, 2018
With a little creativity, experience and passion, you can devise a budget sales strategy that will help you boost the sales of your small business even when you are working with a small budget. The post Budget Sales Strategy: How to Increase Your Sales on a Budget appeared first on Bootstrapping Ecommerce.
Canonicalized
MARCH 8, 2018
Listen to the audio transcription of this article Love Google Analytics? Love Tableau? Why not bring them together? Us & Tableau We are working with Google Analytics every single day. Sometimes I get the feeling we’re investing too much time into it. When I re-discovered Tableau, I felt it brought a whole new perspective to […] The post Tableau & Google Analytics – Integrate, Expand, Create appeared first on Canonicalized.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
RTP blog
MARCH 6, 2018
By Glenn Taylor, Senior Editor The Amazon Go convenience store opening in January 2018 shed light on the next new shiny concept in retail — cashierless, checkout-free stores. While Amazon is the biggest player making this push, technology providers such as Standard Cognition and AiFi. are building out their own AI-based checkout-free solutions, creating the potential for competition in the space.
SellBrite
MARCH 7, 2018
Anyone who’s read a marketing blog in the past few years has come across the buzzword “growth hacking.”. Coined in 2010, the term is thrown around to describe a straightforward concept — that every strategy you develop and implement should be centered around driving growth. Traditionally, growth hacking describes how online services and tech startups gain new users.
Ecommerce Platforms
MARCH 5, 2018
If you have a product or service to sell online, you need a powerful online platform. BigCommerce offers a solution to develop fully featured online stores and e-commerce websites. There are all kinds of themes out there, and choosing the right one is essential to having an attractive store that converts well. If you want to learn more about this platform check out BigCommerce review.
Inflow Insights
MARCH 5, 2018
Popups can be useful. But they also might be killing sales conversions on your site. In particular, entry popups — the popups that show immediately when your site loads — are used on (too) many eCommerce sites. In this article, we’re going to: Explain why A/B tests may not show you the truth about popups. Show you the specific process we use to get much more accurate data about popups and other stats for our clients.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
RTP blog
MARCH 5, 2018
By Rick Gretsch, Accelerated Concepts, a Digi International company In our recent study “The Cost of Downtime: Beyond the Bottom Line,” 72% of midsized retailers lose sales during network downtime. The study also finds downtime severely impacts customer loyalty, employee productivity and overall business operations. Retailers are ramping up the use of new IoT technology and a growing number of connected devices to keep up with consumer demands, better interact with customers, conduct transaction
A Better Lemonade Stand
MARCH 6, 2018
If you’re serious about collecting emails for your ecommerce store, you need email popups. In this article, we’ll explain why & we share actionable tips to help you design your own popups. You’ll also find examples of the best popup designs from online stores. The post Email Popups for Ecommerce: How to Collect Emails & Grow Your Sales appeared first on A Better Lemonade Stand.
ecomdash
MARCH 7, 2018
The National Retail Federation (NRF) estimates that sales for 2018 will be about $5.9 billion. With numbers like those, you should be capitalizing on St. Paddy’s Day. Here are four easy ways to do it. Read more. The post 4 Ecommerce Marketing Tips to Boost St. Patrick’s Day Sales appeared first on ecomdash.
Klaviyo
MARCH 6, 2018
This post is a part of an ongoing series on the best practices for ecommerce email marketing by industry. If you have an ecommerce shop in the health and fitness industry, and you’re looking to level up your email marketing strategy, the path to success is clear: double down on a great welcome series. Looking at Klaviyo’s data , we find that the average welcome series in the health & fitness industry perform well: Open Rate: 34.91%.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
Fastr
MARCH 8, 2018
Customer engagement has always been crucial to retail. But what defines customer engagement today versus even ten years ago has changed dramatically. When […]. The post Reinventing Retail Customer Engagement appeared first on Zmags.
Ecommerce Platforms
MARCH 7, 2018
It seems like the internet is filled with an endless supply of online course building tools. That's not a bad thing, but it's tough to sift through the madness. Kajabi is a new one we've stumbled upon, with an interesting name and some incredible marketing tools as well. This Kajabi Review outlines who might want to consider this platform, and we go through the top features for making your online courses the best they can be.
GetElastic
MARCH 8, 2018
A guest blog post by Will Brown, Emerging Commerce Offerings, Accenture Interactive. Today, we’re in Austin Texas at the South by Southwest show. SXSW serves up a little bit of everything, offering a unique opportunity to explore the worlds of interactive, gaming, film, music, and comedy in an immersive festival of events, conferences, and showcases.
Retail Technology Review
MARCH 6, 2018
Taking a huge step to put the customer at the heart of its business, JD Sports (part of JD Sports Fashion plc) has selected and rolled out TruRating's customer ratings platform across its 360 stores.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
Dynamic Action
MARCH 5, 2018
Attending Shoptalk 2018? Visit our tabletop at #13 in the AI Discovery Zone! Why? We’ll give you 6 reasons to stop by and say hello: 1. Experience the power of prescriptive analytics — and see how it can empower your organization to operate at the speed of Amazon. Forrester Research recently stated that prescriptive analytics will overtake predictive analytics in retail in 2018.
Sailthru
MARCH 9, 2018
In today’s digital world, consumers can buy whatever they want, whenever they want. And with so many people carrying all of the information in the entire world in our pockets, shoppers are often just as knowledgeable as the salespeople. Together, this creates a perfect storm that turns the concept of brand loyalty upside down. Brand loyalty is certainly not dead; we’ve found that for many retailers, 95% of revenue comes from just 5% of shoppers.
SellBrite
MARCH 9, 2018
Despite what some may tell you , social media for business is not dead. While it’s true that it is becoming a lot more difficult for businesses and brands to reach social media users organically today, there’s still a lot of value and potential ROI that can be gained from participating on sites like Facebook, Twitter, and Instagram. In order to succeed in continuing to use social media as a way to drive more sales for your ecommerce business in 2018, you can’t approach things in the same way tha
Retail Technology Review
MARCH 6, 2018
InternetRetailing EXPO, Europe's leading event for digital and multichannel retail, today launches the results from its 'Future of Retail' survey, which investigated 2,000 UK consumers' attitudes to retail experiences both online and in store.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
Webbula
MARCH 8, 2018
Does your business send emails for Marketing or Promotion? Or does your agency do it for you? These days no matter where those emails originate, you should be relying on. The post 5 Reasons You Need Email Hygiene appeared first on Webbula.
TradeGecko
MARCH 6, 2018
What is a Handling Fee? A handling fee is an amount charged to a customer on top of the order subtotal and shipping fees. It covers the cost of expenses related to fulfillment, such as warehouse storage cost, shipment cost, and packing cost. Handling fees are charged once per order but not to each individual product in an order.
Wiser
MARCH 7, 2018
Store operators are charged with creating a positive shopping experience, and there are a number of store key performance indicators (KPIs) that all operators need to use to judge their success. These KPIs apply to the vast majority of stores, from mid-sized to big box. Let’s get right into these KPIs that store operators need to collect data on in order to improve customer experience. . 1.
Steve Dennis
MARCH 3, 2018
Last week Wayfair, the leading online-only furniture brand, reported dramatic sales growth and yet year-over-year profits fell significantly. Unsurprisingly the stock took a steep hit. In its most recent earnings announcement, Stitch Fix, the online styling subscription service, reported sales up over 25%, yet profits were essentially flat. When they signaled that profits were expected to get worse as they grew, their stock also took a beating.
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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.
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