Webbula
OCTOBER 1, 2019
If you’re an email marketer there’s no doubt that there is a constant misconception between the services of email hygiene, verification, and validation. Getting any two email verification companies to. The post Understanding Email Verification and Hygiene | What’s The Difference? appeared first on Webbula.
Steve Dennis
SEPTEMBER 28, 2019
It finally seems that most people have caught up to the fact that reports of retail’s death are greatly exaggerated. There is no retail apocalypse. Software is not eating retail. Brick-and-mortar stores are not going away. Traditional retailers are not all doomed. And Mexico is never paying for that wall. In the United States it’s a virtual certainty that this year will end with physical stores sales not only being up year over year (again) but also, according to eMarketer , contributing more in
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ROI Revolution
SEPTEMBER 30, 2019
Published September 30, 2019. Understanding Keyword Research. Keywords are the words and phrases on your webpage that help define the main idea of your site and individual pages. By using keywords effectively, you help search engines understand the “main ideas” of each page, which (in combination with other signals) allows them to provide the most relevant and valuable results to people using the search engines.
RTP blog
OCTOBER 2, 2019
Forever 21 , once one of the preeminent names in fast fashion, filed for Chapter 11 bankruptcy protection after months of reports and speculation. While the retailer thrived throughout the 2000s, in recent years Forever 21 has been plagued with many of the same issues as its mall-based apparel contemporaries, including slowing sales and traffic, increasing competition and most recently, the introduction of newer, more sustainable business models, including subscription rental and secondhand appa
Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber
Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.
FastSpring
OCTOBER 3, 2019
Cross-selling and upselling is all about giving your customer the right solution for their unique needs. Whether you sell them a higher-quality/more comprehensive version of the product or an add-on to complement their purchase, both your customers and your bottom line come out ahead of the game. Now, you just need to decide on the right sales strategy.
TradeGecko
OCTOBER 4, 2019
Guest post by Easyship The holidays are always a magical time of year.
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Wiser
OCTOBER 1, 2019
Is your company home to ethical or unethical pricing strategies? We all would like to say that our business is ethical and upstanding, but unfortunately, there are a lot of grey areas in between. It’s hard to implement perfect, 100-percent ethical prices across your entire assortment, especially if you’re not sure what is ethical or unethical pricing, anyway.
GetElastic
OCTOBER 4, 2019
Having enjoyed a good run in the financial space for a while, blockchain technology is about to disrupt ecommerce. A recent Statista report reveals that by 2021, the global blockchain market is expected to experience a surge of over 400 percent. Since 2008, blockchain currency has changed how people view financial transactions. It wasn’t backed by any commodity and had no central authority or bank for that matter.
BigCommerce
OCTOBER 1, 2019
You have a solid ecommerce marketing strategy in place and you’ve worked hard to identify the appropriate channels and campaigns to…
Forrester eCommerce
OCTOBER 4, 2019
This week, Forrester’s Board of Clients was in Cambridge. This amazing group advises the company on strategy, new products, and improving our service. Over the years, they have had a big influence on how we work and where we are going — this year, the discussion was particularly valuable. I always host a dinner with […].
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Groove
OCTOBER 2, 2019
Choosing an eCommerce platform is often a stressful and time-consuming endeavor. From functionality to customization and overall pricing, it’s important to understand how each factor will affect your project and business. Although there's never a one-size-fits-all solution, we often find BigCommerce accommodates the needs of many growing, mid-marketing and enterprise retailers.
Kissmetrics
OCTOBER 1, 2019
Google released a major update. They typically don’t announce their updates, but you know when they do, it is going to be big. And that’s what happened with the most recent update that they announced. A lot of people saw their traffic drop. And of course, at the same time, people saw their traffic increase because when one site goes down in rankings another site moves up to take its spot.
BigCommerce
OCTOBER 2, 2019
At BigCommerce, we were ecstatic to receive the ISO/IEC 27001:2013 certification.
Forrester eCommerce
OCTOBER 2, 2019
Part II Of “Why Chatbots Can’t Read Your Mind” Chatbots break down into two parts: the “chat” and the “bot.” Previously, we covered “chat” and the general reasons why chatbots may misinterpret your request or have trouble understanding what you’re asking. In this post, we will cover the problems that the “bot” side of chatbots […].
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Ecommerce Platforms
SEPTEMBER 30, 2019
The future is here! Ok, drop everything for a moment and listen to this. Imagine a free ecommerce application that could drastically improve your online store’s user experience and SEO ranking as well. A revolutionary system that is so flexible that it can comfortably run on any ecommerce backend. A bit of a stretch, you think? Yes, I know how that sounds because I’ve been there too.
RTP blog
SEPTEMBER 30, 2019
By Sanjeev Sularia, Intelligence Node According to the OECD, in 2018 $509 billion worth of counterfeit goods were sold globally. This not only damages brands’ reputations, but also weakens consumer trust and ultimately hurts the e-Commerce industry as a whole. Unfortunately, many online retailers do not have the knowledge or tools to filter counterfeit products for every single item sold on their sites.
BigCommerce
OCTOBER 4, 2019
Once you’ve found a business model that works — with plenty of proven success — it can be difficult to…
Forrester eCommerce
OCTOBER 1, 2019
Customer service organizations turn to robotic process automation (RPA) to provide tactical and short-term fixes to digitize common, reproducible agent tasks. There are two forms of RPA. Attended mode RPA: These bots target the front office. They are invoked by agents in the flow of their work. In the case of an exception, the bot hands […].
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
Ecommerce Platforms
SEPTEMBER 30, 2019
If you’re a Shopify user, I bet you’ve already tried out some of its default marketing and promotion tools. So, of course, you must have noticed that while a few of the features are pretty decent, the bulk of its default customer engagement functionalities leave much to be desired. Call it what you want, but the truth of the matter is, Shopify just doesn’t offer the marketing features you need to properly drive conversions.
My Wife Quit Her Job
OCTOBER 2, 2019
Today, I’m with my partner Toni Anderson and we’re reporting live at the Klaviyo conference in Boston. Unlike other company sponsored events, what sets Klaviyo-con apart from the rest is the insane employee to attendee ratio. At Klaviyo-con, there’s literally 1 employee to answer questions for every 2 attendees which is crazy. In this episode, Toni and I share our key email marketing takeaways from Klaviyo Boston Day 1.
BigCommerce
OCTOBER 3, 2019
Can we be frank for a minute?
Forrester eCommerce
OCTOBER 4, 2019
(Jeremy Vale coauthored this post.) All eyes may be on on Hong Kong right now and its use of facial recognition to identify protesters, but a far more enlightening case — for those fortunate to have less antagonistic relationships with local authorities — can be found in the small Swedish town of Skellefteå (“sche-left-eye-o“), […].
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
Omnisend
OCTOBER 4, 2019
After the commercial hemp production legalization and Farm Bill 2018 edition, CBD product sales in the U.S. have jumped significantly. Many DTC (direct-to-consumer) brands just launched in the emerging market by offering their CBD and hemp oil products. Although selling these products is legal, CBD merchants and marketers face limitations in marketing them.
GetElastic
SEPTEMBER 30, 2019
B2B companies are thinking about personalization all wrong. That’s not a slam on brands that are making a valiant effort to move their commerce initiatives into the future. However, B2B customers require a completely different value proposition than retail shoppers on the hunt for a fancy new shirt. And that value proposition requires a commerce platform that veers from a B2C definition that looks at past purchases to recommend future ones.
SellBrite
OCTOBER 2, 2019
Amazon is one of the largest retailers in the world. In fact, in the U.S. alone, it’s responsible for nearly 40 percent of all online sales. And anyone can access a share of the retail giant’s profits — all you need to do is have a website or social media presence and sign up for the Amazon affiliate program. Amazon’s affiliate program, also known as Amazon Associates, is an affiliate marketing program that allows users to monetize their websites, blogs or social media.
Forrester eCommerce
OCTOBER 4, 2019
Want to take over the world using AI? Contrary to popular belief, AI isn’t going to design a plan for AI-enabled world domination for you. (And don’t hold your breath, it won’t be doing so anytime soon.) Instead, it is on you to identify the untapped, world-changing business opportunities that best leverage AI’s unique strengths […].
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
Salsify
OCTOBER 1, 2019
Salsify is partnering with Instagram to help brands leverage Checkout on Instagram, now in beta with select brands in the US. With more than 130 million Instagrammers already interacting with shopping posts each month, this partnership gives brands the ability to expand their reach and keep pace with the many ways the digital shelf can come to life.
GetElastic
OCTOBER 3, 2019
In this short video, Brian Beck discusses why headless commerce is a great way for B2B organizations to future-proof their business. Headless commerce offers flexibility and allows for organizations to maintain an optimized frontend. Headless commerce can also be used in applications outside the website – think IoT and beyond. The post Brian Beck, B2B ecommerce expert and author, on headless commerce [video] appeared first on Get Elastic Ecommerce Blog.
MakeWebBetter
OCTOBER 1, 2019
Who likes to get hold in fetters? I guess nobody. But, when it comes to Google Ads, there is no option instead go with the guidelines. Personally, every time, when I use to wrap Ads content, I feel like stepping into a skyscraper barefooted, even if a little wave can make me fall. Strictly 30 […]. The post How To Create Highest-Performing Google Search Ads That Convert appeared first on MakeWebBetter.
Forrester eCommerce
OCTOBER 4, 2019
This is an interview that Allen Bonde and I did to launch our coverage of the future of services. Markets and firms are changing dramatically under the relentless forces unleashed by technology. Customers’ expectations rise continuously. Firms die or thrive based on their ability to reinvent their businesses to reach and serve customers. And […].
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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.
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