Sat.Nov 16, 2019 - Fri.Nov 22, 2019

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7 Ways to Increase Sales with Transactional Emails

Omnisend

You have just sent your promotional newsletter to your subscriber list. There’s only an 18% chance that it will ever be opened. Actually, the open rate is often even lower. In the meantime, an automated order confirmation email is on average opened by 50% of all recipients. See what you’re missing?

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How the ‘Cookie Apocalypse’ Is Good for Marketers

Liveintent

By contrast, first-party data – the info marketers and publishers get directly from people who visit their websites, sign up for newsletters, and register to get products, services, and special offers – is still fine to use with those people’s permission and within reasonable parameters.

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Your Guide to Launching Political Ads in Email Newsletters

Liveintent

It’s not surprising that political ads in email newsletters that we categorize as government and politics perform well. The beginning, middle, and end of the week are the best times to reach audiences with political ads in email newsletters. Here’s how. Buy ads in email inventory with law and business content.

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