Entering The New Normal: How To Safely Bring Your Workforce Back
Forrester eCommerce
APRIL 20, 2020
New Pandemic Management Protocols provide guidance on how to bring employees back to work safely and effectively.
Sat.Apr 18, 2020 - Fri.Apr 24, 2020
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The Biggest SEO Trend You’re Ignoring
Kissmetrics
APRIL 21, 2020
The screenshot above is my Google traffic over the last 12 months. As you can see, my traffic is growing. And there are many reasons for that, but there is one trend that’s really caused the majority of my SEO growth. You might be thinking it is Ubersuggest because it makes up 22.4% of my traffic now. But Ubersuggest has been integrated into NeilPatel.com for years, so that’s not it.
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In A Crisis, People Want Dependable Technology
Forrester eCommerce
APRIL 23, 2020
Cutting-edge takes a back seat to reliability during the pandemic. Yet innovation still has its place.
Marketing Through Coronavirus: How to Pivot Your Ecommerce Marketing Plan in Times of Crisis
BigCommerce
APRIL 24, 2020
Good marketing, at its core, has to include a deep understanding of your target market — their day-to-day lives, their challenges,…
Turn Payments Into Personalization: Unlock the Value of Transaction Data
Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber
Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.
Sell More With The BigCommerce Amazon Integration
Groove
APRIL 23, 2020
According to TechCrunch, Amazon sales make up 49.1% of all eCommerce sales and 5% of all retail sales within the United States. On top of that, 10 companies dominate 71% of the eCommerce space based on sales. As an Elite BigCommerce Partner Agency and full-service eCommerce agency, we've helped multiple clients navigate omni-channel selling. If you’re a BigCommerce customer, selling on Amazon is now significantly easier with the native BigCommerce Amazon Integration.
eCommerce Fraud Trends Every Online Store Owner Should Know
lateshipment
APRIL 23, 2020
More than in almost any other industry, fraud is overwhelmingly present in eCommerce. It negatively affects sales, profits, and brand reputation, and can significantly harm your business if you don’t have active fraud prevention measures. This is all the more important at a time when a global recession as a result of the COVID-19 pandemic looms large.
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See, Believe, Buy: The Selling Power of Social Proof
BigCommerce
APRIL 24, 2020
The ways people find, research, and purchase products have evolved drastically over the last few decades.
How To Grow Your Email List
Groove
APRIL 21, 2020
eCommerce email marketing remains one of the most important channels to generate traffic, conversions and revenue for many businesses. If you want to master email marketing, you must grow and maintain a healthy email list. How To Grow Your Email List. It's not uncommon for consumers to opt out of emails, causing email lists to diminish. If you're having trouble gaining leads or need help motivating users to sign up, these 5 tips on how to grow your email list will help you: Try email pop-ups.
Discover New One-Click Integrations
Optimizely
APRIL 22, 2020
Get started connecting your brands’ systems in seconds. The ability to pull together your brands’ most important data is essential to building a single view of the customer. Activating Data out of Zaius is as simple as a single click and it’s what makes us the best Activated CDP in the marketplace. As of today, all of our customers have access to our new App Directory , where Zaius users will find dozens of new integrations that can be installed with a single click.
Managing Your Company Through The Coronavirus Pandemic
Forrester eCommerce
APRIL 20, 2020
To navigate the next stage of the coronavirus pandemic, governments and companies must design and enforce Pandemic Management Protocols (PMPs) — a set of procedures and processes by which people will go to the office, go to school, congregate in public, eat in restaurants, travel, and move without causing unmanageable new outbreaks of the virus.
Get MACH Ready: Preparing Your Business for Digital Transformation
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
The Combined Power of Content and Commerce: How Headless Can Uplevel Your Content Marketing Strategy
BigCommerce
APRIL 24, 2020
The written word is a powerful thing. Writing ideas and concepts makes them concrete in our minds.
HubSpot CRM Review: Pros & Cons
Groove
APRIL 23, 2020
HubSpot CRM is free, intuitive and includes almost everything a sales team needs to organize leads, keep track of their movements and nurture them. It's quick to learn and contains all basic CRM necessities without being overly complex. As a Diamond HubSpot Partner Agency with a team of avid HubSpot CRM users, we assembled our honest review of the tool and how it can help businesses organize their sales processes.
Amazon Advertising: Is Hiring An Agency Worth It? (Case Study)
My Wife Quit Her Job
APRIL 21, 2020
Should you hire an Amazon advertising agency or run your Amazon PPC ads by yourself? This post is a case study that I conducted with my own Amazon account to help you answer that exact question. A while back, I published an extremely comprehensive guide on how to run your own Amazon PPC ads. And in this guide, I compared notes with other 7 and 8 figure Amazon sellers to teach you the right way to setup and run your Amazon Sponsored Ad Campaigns.
The Coronavirus Crisis Puts Telcos Back On The Map As Strategic Providers
Forrester eCommerce
APRIL 20, 2020
The coronavirus crisis offers telcos an opportunity to reposition themselves. Over the medium and longer term, the stronger telcos will benefit from the crisis.
The Future of Multi-Vendor Commerce
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Bring Your Customers Low-Contact Convenience: Why and How to Add Curbside Pickup to Your Ecommerce Business
BigCommerce
APRIL 21, 2020
Consumers take a lot of things into consideration when making a new purchase.
The Best Website Builder On the Market in 2020 (Top 10 Reviewed and Compared)
Ecommerce Platforms
APRIL 20, 2020
So you’re ready to build a website and start carving out your place on the internet. That’s a big step. So, unsurprisingly, there are many things you need to consider. But, luckily, these days, building and hosting websites isn't as much of a challenge as it was a decade ago. Recently, website building software has exploded, so now, there are tons of companies offering easy-to-use drag-and-drop website builders at affordable prices.
301: How COVID-19 Has Affected Ecommerce Sales With Jake Cohen
My Wife Quit Her Job
APRIL 21, 2020
Today I’m thrilled to have Jake Cohen back on the show. Jake is the product marketing leader over at Klaviyo and for the past month or so, he has been heading up a special Covid-19 Coronavirus task force to research, gather and synthesize e-commerce data to share with a broader e-commerce community. In this episode, we are going to go over some hard data on how e-commerce stores are faring during this pandemic along with which industries are doing well, which are not, and how to improve your sal
Medallia + Voci: Smart Move
Forrester eCommerce
APRIL 22, 2020
Medallia continues its buying spree – adding to its numerous acquisitions in 2019 and its purchase of video feedback platform LivingLens in February of this year.[i] Acquiring Voci will strengthen Medallia’s overall offering primarily by enabling clients to tap into contact center insights and data. This move will also help Medallia customers overcome one of […].
The B2B Digital Commerce Playbook for Manufacturers
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
The Fault In Our Stores
Steve Dennis
APRIL 24, 2020
The following is excerpted from my just released book Remarkable Retail: How To Win & Keep Customers in the Age of Digital Disruption , which I finished writing and editing at the end of last year. Many people believe that the COVID-19 crisis is the proximate cause of quite a few retailers dire situation and imminent bankruptcy filings. Yet the bullet that will kill a good number of them was fired long ago.
The Top Wix Alternatives for 2020
Ecommerce Platforms
APRIL 24, 2020
Wix has a lot to offer as a site building solution. Simplicity, with an intuitive user interface that makes designing your site as straightforward as possible, Versatility, with the freedom to create a wide selection of different pages in unique styles. Wix even provides a wide selection of amazing ecommerce themes and templates to choose from. However, as attractive as Wix might be, it’s not the ideal website builder for everyone.
Amazon Vine Suspended in Response to COVID-19 & Supply Chain Disruptions
ROI Revolution
APRIL 24, 2020
Published April 24, 2020. Amazon vendors and sellers were greeted this morning with an unexpected notification: Amazon Vine suspended until further notice. This news, which blocks new enrollments for the Amazon Vine program until further notice may be the next step in Amazon’s initiative to slow the flywheel for non-essential items during the COVID-19 crisis.
Create Meaningful Measurement, Not A Mess Of Metrics
Forrester eCommerce
APRIL 21, 2020
Before we drown in dashboard dystopia, let’s swing the pendulum back to create meaningful metrics and measurement that will move your business forward and at the same time drive the outcomes that your customers want. At Forrester’s Customer Experience North America virtual event on June 16–18, we have an entire track dedicated to meaningful measurement where we’ll explore how both CX professionals and marketers can up their measurement game across six dimensions.
How Retailers Are Transforming Customer Experiences with Data & AI
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
Barry Schwartz podcast: The key is website UX (User Experience)
Omniconvert
APRIL 24, 2020
In this week’s episode of Growth Interviews, we invite you to join our podcast conversation with Barry Schwartz, the CEO. The post Barry Schwartz podcast: The key is website UX (User Experience) appeared first on ECOMMERCE GROWTH Blog.
Templ.io: Here’s What You Need to Know
Ecommerce Platforms
APRIL 21, 2020
Any business owner with a robust online presence that relies on fast-moving traffic and sales understands the importance of a fully-functioning and quick-loading website. There are plenty of web hosting platforms out there, but many are slow, shared, and painful to use. So, we’re going to look at one of the newer kids on the block called Templ and see how they stand up to scrutiny.
April 2020 Industry Updates: Amazon’s Coronavirus Journey & Mobile’s Decline
ROI Revolution
APRIL 20, 2020
Published April 20, 2020. Amazon’s Coronavirus Journey. Coronavirus and Amazon have made up two of the biggest news stories for marketers in April 2020. As the world’s second largest ecommerce company, Amazon has had an eventful month. Their fulfillment services have been crucial in the delivery of essential goods throughout the country.
The Rise Of The Subscription Business Model
Forrester eCommerce
APRIL 23, 2020
In a post-COVID-19 world, sellers of products and services might find it easier to charge over an extended period based on consumption rather than asking for large up-front cash payments.
Forrester Report: Demystifying The Technical Functions of POS Solutions
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
How 10 Shopify stores are positioning during COVID19
Omniconvert
APRIL 22, 2020
Change is the name of the game these days, as the COVID19 pandemic is changing the way we live. But. The post How 10 Shopify stores are positioning during COVID19 appeared first on ECOMMERCE GROWTH Blog.
Kajabi vs Thinkific (Apr 2020) – Which Platform Comes Out on Top?
Ecommerce Platforms
APRIL 23, 2020
The online course industry is booming. At the time of writing, the world is amid a pandemic resulting in a new and different indoor life for most of us. With time on our hands and a hunger for knowledge and self-improvement, it's small wonder entrepreneurs are creating online courses to meet this demand. So, if you want to start selling e-courses, or you already do, and you're considering moving to a different platform, you’re in the right place.
Where COVID-19 Forced Online Retailers to Change Their Prices
Wiser
APRIL 21, 2020
The spread of COVID-19 throughout the U.S. and Canada has drastically changed the relationship between retailer and consumer. By mid-March, nearly all brick-and-mortar retailers had closed locations or reduced hours, while people stopped congregating in public and began spending more time at home. Another side-effect of the COVID-19 pandemic? Price changes.
Initial Thoughts From Round 2 Of MITRE’s Enterprise ATT&CK Evaluation
Forrester eCommerce
APRIL 24, 2020
What an amazing year it’s been for the ATT&CK evals team, going from an initial cohort of seven vendors in round 1 to 21 vendors for round 2. The industry adoption of this evaluation has been nothing short of amazing. I’m pleased to once again contribute my thoughts and analysis on the outputs of this […].
The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM
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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.
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