Smile.io
JULY 25, 2023
Every good loyalty program incentivizes one-time customers to return for a repeat purchase. But great loyalty programs give customers an experience they won’t forget. One way to accomplish this level of retention marketing is by creating a unique loyalty program that stands out from the crowd. There are three common types of loyalty programs—points programs, tiered VIP programs, and referral programs.
Salsify
JULY 25, 2023
Learn more about voice-activated devices, their role in voice commerce, and their growing prevalence in shoppers’ lives everywhere.
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Fastr
JULY 27, 2023
The ecommerce buying journey, known as the path to purchase, can be likened to many scenarios – getting from point A to point B, putting together a piece of furniture, or cooking a delicious meal. They all have an end goal, and there are both tools that help you along the way and unforeseen circumstances that could prevent you from reaching it. In the ecommerce space, that goal is for customers to make a purchase.
Algopix
JULY 24, 2023
In the dynamic world of eCommerce, managing product information effectively is paramount to success. As the number of products and channels increases, businesses need a robust system to handle and distribute their product data seamlessly. This is where Product Information Management Systems (PIM) come into play. In this comprehensive article, we will explore the ins and outs of PIM and its impact on eCommerce businesses.
Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber
Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.
Omnisend
JULY 23, 2023
Reading Time: 8 minutes 2023 was subject to a lot of speculation, much of it negative thanks to a number of challenges that emerged last year. In our previous report , we noted that those challenges included “war, global inflation, continued threats of a recession deep into 2023, and, for marketers, increased costs of digital advertisements with lower performance than previous years.
Ecommerce Guru
JULY 27, 2023
Introduction: In the rapidly evolving landscape of modern business, integrating social media and e-commerce has become a game-changer. Social e-commerce, […] The post <strong>The Importance of Social E-commerce in Modern Business</strong> appeared first on Ecommerce Guru.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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RetailDive
JULY 24, 2023
While 92% of its packaging material weight in the U.S. and Canada is recyclable curbside, Amazon intends to further eliminate hard-to-recycle materials and has seen a boost in deliveries that ship in their own containers.
Prisync
JULY 27, 2023
Increase product visibility on Google Shopping to boost store profitability. Try these free steps and optimize your product listing!
Dynamic Action
JULY 28, 2023
Summary Bringing the right product, at the right price, to the right person, at the right time is the ultimate challenge for buyers and merchants. The role of the merchant/buyer is evolving with the surge in data and personalization in retail, leading to challenges in managing and interpreting large amounts of data. In today’s retail environment, knowing your customer is more important than ever.
Forrester eCommerce
JULY 24, 2023
B2B marketers spend ample time seeking better ways to engage their audiences, convert them to buyers, and retain them as customers. While content is central to engagement, audience expectations for contextually relevant, personalized content know no limits. To get content right, technology is key, but there are many paths to the ideal content destination.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Retail TouchPoints
JULY 28, 2023
Rural lifestyle retailer Tractor Supply is revving up its growth plans with a new long-term target of eventually operating 3,000 stores in the U.S. — 200 more stores than previous targets. The retailer currently has 2,200 locations and will open approximately 70 new stores this year, said John Ordus, Tractor Supply’s EVP and Chief Stores Officer on the company’s Q2 earnings call.
Store Growers
JULY 22, 2023
Last Updated on July 23, 2023 Advertisers create ad campaigns with specific aims and objectives in mind. Whether it’s boosting a product’s visibility, increasing brand awareness, or getting more website traffic, there’s always at least one goal they always aim to achieve. But, what if you want to reach your target audience and attract the attention of those who are most likely to visit your website and buy what you sell?
Fabric
JULY 26, 2023
When asking shoppers about their experiences with online shopping, it is common to hear about frequent encounters with “out of stock” situations. In 2022, over half of global online shoppers reported being unable to purchase the products they wanted, and almost 60% felt that unavailability issues impacted their shopping behavior. These issues have led to major consequences for retailers.
Forrester eCommerce
JULY 24, 2023
Twitter is no more. After Elon Musk signaled a name change on Sunday, “X” officially (and hastily) launched overnight – with an “interim” new logo. By changing Twitter’s app name, Elon Musk has singlehandedly wiped out over fifteen years of a brand name that secured its place in our cultural lexicon.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Retail TouchPoints
JULY 27, 2023
Authentic Brands Group has received approval from the U.S. Bankruptcy Court for the District of Delaware to purchase footwear brand Rockport. Financial terms of the deal were not disclosed. In addition, Authentic has signed a long-term licensing agreement with Marc Fisher Footwear , a leading full-service fashion footwear company and the U.S. footwear partner for the Authentic-owned brands Nine West, Hunter Boots and Bandolino brands.
Wiser
JULY 25, 2023
Starting and running a small business is one of the most rewarding experiences that anyone can have. It takes hard work, dedication, and an entrepreneurial spirit to make it successful. But even with all this in place, it can still be difficult for small or local businesses to get noticed and stand out from the competition. That’s why it’s so important for small business owners to understand how to promote their businesses effectively.
Algopix
JULY 26, 2023
In today’s digital age, a strong online presence is crucial for any business looking to thrive in the competitive eCommerce landscape. To effectively reach customers and drive sales, businesses need reliable and efficient website and shopping cart solutions. In this article, we will explore some of the best options available in the market. These solutions cater to various needs, such as user-friendly interfaces, scalability, security, and customization capabilities.
Forrester eCommerce
JULY 28, 2023
Adtech is supposed to efficiently connect marketers with publishers — demand with supply. Marketers rely on a suite of vendors, including demand-side platforms (DSPs) to furnish brand-safe, fraud-free inventory, and publishers use supply-side platforms (SSPs) to match their unique content to relevant ads and buyers.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
Retail TouchPoints
JULY 28, 2023
Safeway and Albertsons have launched Vine & Cellar , a curated collection of wines available for sale online with direct shipping to customers in California. The selection includes wines priced from $10 per bottle to more than $1,000 , with plans to expand the assortment even further. All wines offered by Vine & Cellar are individually selected by Curtis Mann, Master of Wine and VP of Alcohol for Albertsons, along with his expert buying team.
Store Growers
JULY 28, 2023
Last Updated on July 28, 2023 For almost two decades, YouTube has been one of the dominating platforms owned by Google. To keep up with the trends and offer an alternative to TikTok videos and Instagram Reels, towards the end of 2020, YouTube introduced a new and exciting video format called Shorts. Considering that about 50% of TikTok users are not interested in watching videos that last over a minute, it’s no wonder YouTube’s short-format videos have become quite popular in the past year.
Algopix
JULY 22, 2023
In today’s fast-paced digital landscape, data-driven decision-making is critical for the success of any eCommerce business. To gain valuable insights into customer behavior, sales patterns, and marketing performance, eCommerce entrepreneurs must rely on advanced analytics and reporting tools. This article explores some of the best analytics and reporting tools available for eCommerce businesses, helping them make informed decisions and drive growth.
Forrester eCommerce
JULY 28, 2023
Question: How is a customer marketer different than other marketers? (No, this is not the opening line of a joke — that would be “Two customer marketers walk into a bar … ”) Top customer marketers focus on how customers attain value.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
Retail TouchPoints
JULY 25, 2023
Photo courtesy of Abercrombie & Fitch Photo courtesy of Abercrombie & Fitch Photo courtesy of Abercrombie & Fitch Abercrombie & Fitch has opened its new flagship store on Manhattan’s 5th Avenue. Located between 52nd and 53rd Streets, the store features the brand’s women’s and men’s collections as well as dedicated shop-in-shop spaces for Abercrombie Kids and its adult activewear franchise YPB (Your Personal Best).
Digital Doughnut
JULY 26, 2023
Explore the key differences between Progressive Web Apps and Native Apps to determine which one is the optimal choice for your business in 2023. Gain insights into the advantages and limitations of each approach to make an informed decision that aligns with your business goals and user experience requirements.
Sailthru
JULY 28, 2023
Putting together a request for proposal (RFP) for a new email service provider can be arduous. It’s a time-consuming process and usually involves many different stakeholders within an organization. Sailthru by Marigold knows a thing or two about what (most) decision-makers need to evaluate to get the right new addition to their tech stacks. Our 2023 Guide to the RFP Process will help you identify the requirements your team should consider when choosing a new automated solutions partner.
Forrester eCommerce
JULY 27, 2023
With the global health pandemic in the recent past and amid the current economic uncertainty, business resilience is top of mind. The temptation is to retreat back to safety, closing in the walls around us until the storm clears.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
Retail TouchPoints
JULY 25, 2023
Any retailer that’s attempted to provide pickup and delivery services knows how fraught (not to mention expensive) they can be. Yet Walgreens has so much confidence in its ability to quickly pick and deliver orders that it’s now offering 30-minute store pickups and one-hour delivery, the latter with a money-back guarantee. Lindsay Mikos, Senior Director, Retail Omnichannel at Walgreens, revealed the multiple interlocking elements that have allowed the retailer to complete “ 35 million pickups an
Digital Doughnut
JULY 24, 2023
While some may be held back by a misperception that affiliate marketing is mostly a route to cashback and voucher sites, those in the know are using the channel strategically throughout the funnel. As they do, their data-led decisions, made possible by the latest technology, are driving up ROI to levels other channels can only dream of.
ROI Revolution
JULY 27, 2023
Welcome to our GA4 FAQ! Throughout this blog, you’ll find practical tips, insights, and step-by-step guidance to help you unlock the full potential of Google Analytics 4 (GA4). Our aim is to make the world of GA4 accessible and empowering for every marketing leader. Let’s embark on this journey together and discover the possibilities GA4 has to offer!
Forrester eCommerce
JULY 27, 2023
(cowritten with Research Associate Julia Swerdlow) It’s not new that marketing technology (martech) plays a central role in enabling B2B organizations’ marketing strategies. In fact, more than half of B2B marketing leaders invest over 10% of their total marketing budget in technology, per Forrester’s Marketing Survey, 2023.
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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.
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