Optimizely

AUGUST 29, 2017

When you visit Zulily’s site for the first time, you’ll see this pop up immediately on your screen: The incredibly successful ecommerce brand doesn’t let just anyone shop on their site — it’s a members-only experience. You can’t even browse products without first entering your email address and signing up. Zulily started out as a small daily flash sales site focused on moms, but grew quickly and was acquired by QVC in 2014 for $2.4 billion.

eCommerce 511

eCommerce B2C Customer Marketing 511

Kissmetrics

AUGUST 28, 2017

No, this headline isn’t clickbait. This article does contain critical homepage elements that are often overlooked. And you might be ignoring them. In fact, the examples I share here are a sure sign that many marketers still ignore critical homepage elements. And conversions are lost for these simple reasons. I’m not going to rehash what you already know about homepages.

Demo 487

Demo Other Blog Customer 487

BigCommerce

AUGUST 29, 2017

There’s a variety of influencer marketing tactics out there –– and many of them are highly effective. Whether you are paying influencers to promote your product, or working to build yourself a community of ambassadors that take on the micro-influencer movement, influencer marketing can help you tackle every part of your sales funnel. After all, influencer marketing is word-of-mouth marketing at scale.

Marketing 417

Marketing Customer BigCommerce Other 417

RTP blog

AUGUST 30, 2017

Amazon’s announcement that it would slash prices on select food products at Whole Foods was the first sign of how the e-Commerce giant plans to run the grocer, but it also leaves plenty of questions open as to how Whole Foods will operate in the future. As of Monday, Aug. 28, Amazon reduced prices on select items. At a midtown Manhattan location, price cuts ranged from 7% (large brown eggs) to 43% (organic Fuji apples).

eCommerce 300

eCommerce Customer Consumer Marketing 300

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

Payments

SellBrite

AUGUST 30, 2017

When you buy something in a store, what you see is what you get. You can inspect the item for yourself, make sure it works, and have a chat with the salesperson before you make your purchase. You know exactly what you’re going to walk out of the store with. That’s not true when people buy online. Buyers can’t see items before they buy, so they have to take the merchant’s word for it.

Merchant Services 305

Merchant Services Fulfillment Shipping Costs Order Fulfillment 305

Groove

AUGUST 31, 2017

With the great Magento 2 migration looming over the ecommerce industry, business owners are using the event as a time to take stock in their current ecommerce platform and to choose the best path forward for their store.

eCommerce Platforms 255

eCommerce Platforms BigCommerce Magento eCommerce 255

Omniconvert

AUGUST 30, 2017

Paul Rouke, Founder and Director of Optimization at PRWD, one of the most important CRO agencies in the UK, author of “The Growth Strategy that’s Being Ignored” was one of our awesome guest speakers at the International E-commerce Day, in May 2017. In his presentation about CRO strategy, Paul shared how he and his team approach […]. The post The four pillars of CRO strategy by Paul Rouke appeared first on Conversion Rate Optimization (CRO) Blog.

eCommerce 235

eCommerce Presentation Blog 235

Klaviyo

SEPTEMBER 1, 2017

A successful welcome series can be a game changer for any ecommerce store. But how do you go from having a good enough welcome series to one that is a perfectly crafted, revenue generating engine for your store? If you’re looking to level up your welcome series, check out our comprehensive list of the top welcome series resources to help advance your welcome series strategy, no matter where you currently fall.

Games 206

Games eCommerce Recommendation Information 206

Optimizely

AUGUST 31, 2017

At this point, many buyers are used to the personalized ads that appear in emails, on Facebook, and elsewhere online. As a B2C marketer, you habitually send out emails that say “Hi [Your Name]”, offer Facebook ads that show products buyers clicked on, but never bought, and send push notifications based on current location. Your ecommerce business relies on this type of technology-driven personalization for one reason: it’s incredibly effective.

eCommerce 199

eCommerce B2C Gifts Marketing 199

Kissmetrics

AUGUST 30, 2017

If you’re obsessed with growth, you know how important it is to have a super detailed growth strategy. You and data are BFFs, right? Great, but you also need to understand the context that surrounds that data. I know that sounds a little dense, but bear with me. What I mean is that information alone isn’t enough. Yes, in data we trust. Sure, lots of metrics are all well and good, but if you can’t leverage that data, there’s no point to it.

Information 224

Information Customer Other Marketing 224

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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

Technology

My Wife Quit Her Job

AUGUST 28, 2017

The hardest part about running your own ecommerce store is driving targeted traffic to your products. Unlike selling on marketplaces like Etsy, Ebay, and Amazon, you are responsible for finding your own customers. If you’ve only ever sold on a marketplace like Amazon, you probably have no idea how to launch a store because you don’t have the skills to advertise.

eCommerce 182

eCommerce Customer Marketing 182

RTP blog

SEPTEMBER 1, 2017

By Pete Killian and Linda Deeken, The Cambridge Group, and Steffen Meyer, Custom Lighting The 1st Horsemen: “Traffic” → Defeat with: Customer Experiences Traffic has been declining for decades , and is set to accelerate with the growth of trip-eliminators (e.g. online) and ‘trip-consolidators’ (e.g. bulk-item retailers). Two growth levers remain: more customers, and bigger baskets.

Retail 150

Retail Improvements Demo Customer 150

Wiser

AUGUST 31, 2017

Not all sales are created equally; there are BOGO sales, 20 percent off sales, and flash sales, to name a few. Although these are all different types of sales, they have the same main goal of ramping up your retail sales, using psychological triggers to encourage shoppers to check out, and hopefully acquiring new customers. The BOGO sale is a species of its own, with a wide array of variations.

Social Media 149

Social Media Demo Consumer Gifts 149

Kissmetrics

AUGUST 29, 2017

Human attention spans are embarrassingly bad. I’d have to be lucky to get just 5% of people to read this entire post. Most probably won’t get past the intro, so I’ll get to the point: In this age of infinite distraction, brands that can keep their customers engaged with the product are bound for long-term success. Fads come and go (by definition) and companies have short lifespans.

Customer 210

Customer Definition Events Blog 210

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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

Operations

Klaviyo

AUGUST 28, 2017

If you’re familiar with email marketing then you’ve heard of abandoned cart emails. Abandoned carts can be a high converting email. If done right, you’ll be able to successfully turn those “almost” customers into “actual” customers. But it takes more than simply emailing them after they’ve abandoned their cart. So I grabbed our best posts on abandoned carts so that you know exactly what you’re doing right and what you might be missing.

Shopping Carts 154

Shopping Carts Shopify Article Shipping Costs 154

RTP blog

AUGUST 29, 2017

By Klaudia Tirico, Features Editor We’ve written endless stories about successful and innovative retail companies disrupting the industry here at Retail TouchPoints. Yet in my humble opinion, none of them quite compare to the cult-favorite beauty brand Glossier. As a Millennial consumer, I’ve been a fan of Glossier — founded by 32-year-old Emily Weiss — since its inception in 2014, and not just for its uber-cool makeup and skin care products.

Social Media 150

Social Media Magazine Retail Consumer 150

My Wife Quit Her Job

AUGUST 30, 2017

Today I have my buddy Nathan Chan on the show. Nathan is someone who I met recently at Social Media Marketing world and I’m really glad we did. He’s the owner of Foundr Magazine which is an incredible resource for entrepreneurs. He’s had some incredible guests on his site and podcast including Richard Branson, Gary V, Tony Robbins, Tim Ferriss and other famous entrepreneurs.

Magazine 126

Magazine Social Media Other Marketing 126

GetElastic

AUGUST 31, 2017

Digital commerce has changed business forever. 10 years ago would you even imagine talking to your phone to get recommendations for dinner, getting a real-time map to the restaurant helping you avoid construction, buying something on Amazon for delivery that evening while waiting for a table, and checking in on the kids via the security cameras during dinner?

Telecommunications 155

Telecommunications Technology Customer Experience Recommendation 155

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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

eCommerce

SellBrite

AUGUST 31, 2017

Content marketing is changing. In the past, you might have been able to get real ROI from lazily publishing 500-word articles on your blog week after week, but it’s not enough anymore. In order to use content to build brand awareness, differentiate from competitors, secure customer loyalty, drive more traffic to your product pages, and increase sales for your ecommerce business, you have to approach it differently than you have been these past few years.

eCommerce 152

eCommerce Marketing Magazine Blog 152

RTP blog

AUGUST 28, 2017

By Steven Berkovitz, OrderDynamics When presented with a need for a new technology capability, retailers are often faced with the decision of whether to ignore the need, or to rip-and-replace an existing system and purchase a whole new solution suite. This is particularly disheartening for retailers that have taken the time to develop and build their own technology systems in-house.

Technology 150

Technology Retail Omnichannel Operations 150

ChannelSale

SEPTEMBER 1, 2017

Ecommerce sellers often struggle with multichannel performance owing to the fact that repeating core and secondary operational processes and tracking actives across the same in each individual platform can get infinitely confusing, demanding and erroneous. Multichannel softwares have emerged as lifesaving solutions in this respect, by helping sellers automate their endeavors over all platforms while keeping track of activities meticulously and flawlessly through one single user interface.

Multichannel 116

Multichannel Payment Services eCommerce Order Fulfillment 116

A Better Lemonade Stand

AUGUST 28, 2017

Entrepreneurship can be a lonely journey. Measure your progress, benchmark your success and track your entrepreneurial journey against this real insight. The post Ecommerce & Entrepreneurial Insights: Audience Survey Results for 2017 appeared first on A Better Lemonade Stand.

eCommerce 131

eCommerce 131

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

Retail

OrderDynamics

AUGUST 31, 2017

Omnichannel Retailing: Are You In Or Out? On the weekend, it struck me. Retailers, you have to make a decision on omnichannel retailing. Are you in or are you out? What is very frustrating for a customer is finding a retailer that has not made up it’s mind. Prior to this weekend, I did not even realize that there was an ‘undecided’ or ‘partially-in’ category of omnichannel retailing.

Omnichannel 100

Omnichannel Merchant Services Retail Payment Services 100

TradeGecko

AUGUST 30, 2017

With the rising trend of wholesale merchants looking for solutions online to widen their distribution channels, B2B eCommerce stores are becoming more commonplace. However, unlike their B2C counterparts, B2B stores rarely have the same design aesthetic or business branding that retail channels enjoy.

B2C 111

B2C B2B Channel eCommerce 111

Retail Technology Review

AUGUST 29, 2017

Certona, the real-time omnichannel personalisation solutions provideer for brands and retailers, has entered into a strategic partnership with Farfetch, the global platform for luxury.

eCommerce 98

eCommerce Omnichannel Retail 98

SellBrite

AUGUST 27, 2017

You’ve steadily grown your Amazon business. You’re one of the many who’ve unlocked the formula for tapping into Amazon’s potential. The upside of joining a marketplace is that the audience is abundant and primed for purchase. But have you considered the need to protect your Amazon business? Where there is reward, there is also risk. The best way to protect your Amazon business is to build your own ecommerce store.

Shopify 101

Shopify Multi-channel Shipping Costs eCommerce 101

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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

POS

A Better Lemonade Stand

AUGUST 31, 2017

In this Packlane review learn how you can use their service to make a positive first impression on your customers by creating a custom unboxing experience. The post Packlane Spotlight: Create a Customized Branded Unboxing Experience appeared first on A Better Lemonade Stand.

Customer 95

Customer Shipping Fulfillment 95

Wiser

AUGUST 29, 2017

Kids are waving good-bye to summer and starting school, which means back-to-school sales are coming to an end and this year’s back-to-school trends are unraveling. Consumer spending during back-to-school 2017 sales was forecasted to increase and reach $83.6 billion. This number may now be questionable to retailers as back-to-school shoppers are delaying their purchases.

Shipping Costs 87

Shipping Costs Shipping Demo Other 87

Retail Technology Review

AUGUST 29, 2017

Lingerie retailer, Bravissimo, has underpinned its international omnichannel capabilities and enhanced customer experience with a new ecommerce platform in conjunction with Black Pepper Software, the agile software development provider.

eCommerce Platforms 93

eCommerce Platforms Customer Experience eCommerce Customer 93

ecomdash

AUGUST 28, 2017

Check out these tips inspired by the strengths and common characteristics of a successful ecommerce business to help your own business succeed. Read more. The post What Makes an Ecommerce Business Successful? appeared first on ecomdash.

eCommerce 80

eCommerce Blog 80

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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

Consumer