Kissmetrics
SEPTEMBER 25, 2017
Retention, huh? It’s like interviewing for a job and getting to the last stage of the interviews — just to realize it’s not going to happen. We spend money on getting people to our website, visitors spend eight seconds on the page and 98% will never return. Boy, that hurts. It is especially painful for SaaS businesses because of their lengthy sales funnels and high acquisition costs.
Optimizely
SEPTEMBER 28, 2017
What exactly is IP warming? It’s the careful and deliberate process of building your email reputation from the ground up. If your ecommerce brand is just starting to send marketing emails to customers and prospects, or has recently changed email service providers (ESPs), it’s best practice to go through IP warming right away. This process ensures your emails are successfully hitting inboxes, and not being flagged as spam.
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BigCommerce
SEPTEMBER 26, 2017
When we talk about website optimization for conversion, the term we encounter almost immediately is “landing page.”. When referring to a marketing campaign, the usual questions are: “Are your landing pages optimized?”. “Do you have a specific landing page for that?”. It’s enough to make you think that landing pages are only reached through specific portals, like ads — a common misconception.
RTP blog
SEPTEMBER 25, 2017
By Susan Wall, Oracle + Bronto Consumers today want it all when they shop. Like an intrepid explorer, they want to be masters of their destiny, to plot their own journey. But they also expect a helping hand guiding them along the sales path. As time goes on, and as consumers continue to weave seamlessly in and out of channels, their expectation for a smooth, frictionless shopping experience will continue to rise, making it vital that retailers meet their needs every step of the way.
Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber
Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.
Kissmetrics
SEPTEMBER 27, 2017
LucidChart , a SaaS-based diagramming application with over 9 million users, wanted to make sure their site was more than just pretty to look at. They wanted to ensure that it was leading users down the path to purchase. This is how they used Kissmetrics to leverage the behavioral data their users were leaving behind and increased conversions by 30%.
Optimizely
SEPTEMBER 26, 2017
Email is an excellent way to stay top of mind with customers. For marketers everywhere, keeping customers engaged and interested through email is an ongoing task. In fact, in a recent survey, 58% of marketers said it was their number one goal. It’s clear that maintaining good customer relationships through email is a must. Email has been around for awhile, and if you don’t drill into your strategy, it’s easy for things to feel stale.
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My Wife Quit Her Job
SEPTEMBER 26, 2017
In the past 6 years, well over 2700 students have joined my Create A Profitable Online Store course. But I want to be straight up with you. Not every one who has signed up has been successful with their ecommerce business. When it comes to the success of any online business, the biggest variable in the equation is always YOU. Do you have the necessary motivation and drive to succeed?
Kissmetrics
SEPTEMBER 26, 2017
93% of Internet users browse the Internet on a mobile device every day. That’s 3.5 billion people who could potentially be seeing your website on their phones or tablets at any given time. It follows, then, that you should be working as hard as you can to optimize your online presence for mobile. Trust me, there’s nothing worse than having a marketing funnel that’s totally ineffective on non-desktop devices.
RTP blog
SEPTEMBER 29, 2017
By Michael Ting, Hyperwallet There are currently more than 25,000 commercial and not-for-profit resale shops in the United States, not to mention the number of consignment marketplaces active online. There’s no shortage of choice for consignors looking to sell their wares, meaning the competition is stiff among brick-and-mortar and digital retailers fighting to attract and retain their seller community.
Wiser
SEPTEMBER 28, 2017
The stakes are high this holiday season, with Deloitte expecting cross-channel retail sales to top $1 trillion dollars this year from November to January. To succeed, omnichannel retailers and brands need to be true to their names and fully unify their selling channels. Omnichannel holiday strategy requires channels to work together. Companies might have different teams for in-store and eCommerce, but they need to be fully in sync to get ahead.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
My Wife Quit Her Job
SEPTEMBER 27, 2017
Today I have someone extra special on the show and by extra special, I mean that this person is one of the main people responsible for introducing me to entrepreneurship. Tina Seelig is a professor in the Management Science and Engineering department at Stanford University. She’s also the faculty director of the Stanford Technology Ventures program of which I was a member.
Kissmetrics
SEPTEMBER 27, 2017
Getting prospects to convert to customers is one thing. But how do you get customers to buy again and again after the first purchase? This is where attentive, customer-focused emails come on. Despite some heralding the “death of email” over more modern platforms like texting and social media, good, old-fashioned email remains one of the best ways to seal the deal, engage customers and encourage repeat purchases.
RTP blog
SEPTEMBER 28, 2017
By Klaudia Tirico, Features Editor I recently had the opportunity to get a sneak peek into a new pop-up in New York City, presented by Marie Claire magazine and Mastercard. The experience, called The Next Big Thing Concept Shop , brought to life a variety of unique technology innovations for retailers that can help brands merge the physical and digital shopping experience for their customers.
Omniconvert
SEPTEMBER 28, 2017
Marketing isn’t about a one-time sale. In order to continuously drive growth for your business, you must focus on building and maintaining authentic relationships with your customers. In this post you’ll learn: How to use the RFM model to increase customer retention rate within the first 30 days of purchase How to create loyalty programs […].
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
GetElastic
SEPTEMBER 27, 2017
As a follow up to a recent post on why top brands are abandoning monolithic ecommerce solutions , this article explores how the future of commerce is proving why a headless commerce solution is a great alternative. Leading brands find that a headless commerce solution enables them to rapidly provide innovative customer experiences. 1. Get the best of both worlds.
Bootstrapping Ecommerce
SEPTEMBER 26, 2017
The best way to learn how to start a t-shirt business is to actually start one, so follow along with this guide & make use of the tools, resources & advice. The post How to Start a T-Shirt Business: 6 Step Comprehensive Resource Guide appeared first on Bootstrapping Ecommerce.
RTP blog
SEPTEMBER 27, 2017
Albertsons made a big splash in the $5 billion meal kit industry by acquiring Plated , bringing one of grocery’s biggest powerhouses into the fold. The move comes two months after Amazon entered the market with a trial of its own home-delivery meals , indicating that meal kits may be the next target for e-Grocery growth. The RTP edit team discusses whether meal kits will take off as a result of the major investments from Albertsons and Amazon.
Sailthru
SEPTEMBER 25, 2017
Personalization is many things to many marketers. For some, it’s a business strategy that increases customer lifetime value and paves the way for profitable, sustained growth. For others, it’s a set of tactics used to boost website traffic or email open and response rates. A few marketers probably still see personalization as a buzzword.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
GetElastic
SEPTEMBER 27, 2017
As a follow up to a recent post on why top brands are abandoning monolithic ecommerce solutions , this article explores how the future of commerce is proving why a headless commerce solution is a great alternative. Leading brands find that a headless commerce solution enables them to rapidly provide innovative customer experiences. 1. Get the best of both worlds.
A Better Lemonade Stand
SEPTEMBER 25, 2017
Use this manifesto both in your personal & professional lives to guide your decisions so you’re consistently improving & challenging yourself to be better. The post A Better Lemonade Stand’s Manifesto appeared first on A Better Lemonade Stand.
SellBrite
SEPTEMBER 27, 2017
Ecommerce sellers have more potential buyers at their fingertips online than any mom-and-pop store can hope to gather. But this doesn’t mean sellers should market to as many people as possible. Instead of advertising to a large, indefinite group of people, ecommerce sellers have to target specific audiences. When marketing is directed towards specific customer types, it resonates with buyers in a way that makes them feel more connected to your products and your brand.
OrderDynamics
SEPTEMBER 29, 2017
Do You Know About These Emerging Retail Trends? We often get so caught up thinking about what we need to do today that we lose sight of the bigger picture. An unfortunate truth for both for our professional and personal lives. Of course, if we never take a moment to look up and consider the emerging retail trends that are set to disrupt our world tomorrow, we can’t prepare for them.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
Klaviyo
SEPTEMBER 25, 2017
When I was young, I was obsessed with the idea that modern design coupled with futuristic technology could simplify everyday tasks. I marveled at inventions like the Universal Remote Control and the TV/VCR combo. Similarly, when I heard about Europeans with washer/dryer combos, I couldn’t fathom why we didn’t have something so fantastic on our side of the Atlantic.
A Better Lemonade Stand
SEPTEMBER 28, 2017
A Better Lemonade Stand is investing in a growing business & awarding them a $35k investment prize package! Learn more about the initiative here. The post Announcing Lemon-aid 2017: We’re Giving Away a $35,000 Investment Package to One Hardworking (Not Lucky) Ecommerce Entrepreneur appeared first on A Better Lemonade Stand.
SellBrite
SEPTEMBER 29, 2017
For many ecommerce business owners, fall is the biggest and most profitable time of year. As consumers approach big holidays like Thanksgiving, Christmas, Hanukkah, New Year’s, and others, and start marking their calendars for Black Friday and Cyber Monday, it’s a great time for ecommerce businesses to start thinking about how to get the most out of the upcoming shopping season.
Retail Technology Review
SEPTEMBER 26, 2017
Maplin, the UK's specialist technology retailer, is partnering with Kirona to help customers and staff book services through an online solution, helping to minimise wasted time for travelling home service providers.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
Klaviyo
SEPTEMBER 27, 2017
A few months ago, Zach Wooster, an account manager here at Klaviyo, sent me a message. “You’ve got to see what Mike at Taylor Stitch is doing with segmentation,” he said. “It’s pretty awesome.”. A few days later, we sat down to take a closer look. I was startled by what I saw. Mike Grasewicz, director of marketing at high-end clothing retailer Taylor Stitch, was building out extraordinarily precise audiences in Klaviyo.
TradeGecko
SEPTEMBER 26, 2017
TradeGecko has produced a series of inventory management videos, brought to you by our very own Geckos, to delve into the basics of inventory management. If you want to know what are the different types of inventory and the various ways to allocate stock, keep watching.
Steve Dennis
SEPTEMBER 23, 2017
How many times have you witnessed (either as an observer or employee) organizations embark on a path that almost certainly will end in disaster, yet they forge ahead anyway? How can they be so wrong-headed we wonder? How often have you watched as a friend or loved one engaged in seemingly destructive behavior, but the one involved in the situation seems blissfully unaware?
Retail Technology Review
SEPTEMBER 27, 2017
The Otto Group is a globally active group of retailers and retail-related service providers with around 50,000 employees and sales of EUR 12.5 billion.
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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.
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