BigCommerce
OCTOBER 4, 2017
This is the most complete guide to ecommerce SEO on the web – period. Whether you’re the SEO for a bigger ecommerce company looking to demonstrate the ROI of SEO, a smaller online business owner trying to find scrappy ways to grow your business, or a growth marketer looking for innovative and highly effective ways to increase traffic, this post is for you.
RTP blog
OCTOBER 6, 2017
By Hailee Sosnowski, BKV According to Google, mobile Internet queries have surpassed desktop search. You almost definitely already knew that because it actually happened in 2015. But now something different is taking shape. ComScore predicts that by 2020, the lion’s share of Internet searches are going to originate from a different format: voice. That has huge implications for retailers and anybody that wants to be found on the Internet as voice search is fundamentally different than desktop or
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Optimizely
OCTOBER 3, 2017
Fear of missing out — FOMO — is an incredibly powerful emotion. No one likes to be left out of something exciting, valuable or new. Everyone wants to be on the invite list, first in line, or in-the-know when it comes to new and trendy products. That’s why FOMO is so powerful for retailers. FOMO is an appealing way to push your customers to click “Buy” again and again.
Bryan Eisenberg
OCTOBER 2, 2017
A look at the mobile experience, landing page, call to action, etc. for the #NES release offer. BTW this is what the Treasure Truck looked like when you arrived: What other brands would you like to see execute a fun truck experience like this one? The post Reviewing Amazon’s customer experience for their Treasure Truck offer of the day. appeared first on Bryan & Jeffrey Eisenberg.
Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber
Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.
BigCommerce
OCTOBER 2, 2017
In March, we shared that BigCommerce merchants would be among the first to gain access to Instagram’s new product tagging capabilities — built specifically for ecommerce brands — which significantly enhance product discovery on the platform. Over the past several months, our product team has been working closely with Instagram to ensure the easiest on boarding experience for merchants.
Klaviyo
OCTOBER 5, 2017
While many ecommerce stores are focused on new customer acquisition, taking the time to focus on customer retention is a straightforward way to increase your revenue and scale your business. Win-back emails, also known as re-engagement emails, are sent to customers who made a purchase (usually 3, 6, or 12 months ago) but not since. They’re a targeted way to reach and re-activate dormant customers.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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Kissmetrics
OCTOBER 5, 2017
Along with the release of the iPhone 8, Apple’s new operating system, iOS 11 and its browser, Safari 11 on desktop, are causing quite a stir among advertisers and marketers. Not for their new design or ease of use but for their release of “ Intelligent Tracking Prevention ” — a feature which would limit website owners’ ability to track users across domains.
RTP blog
OCTOBER 5, 2017
By Glenn Taylor, Senior Editor During my visit to the Button TAP Conference last week, I came away with three major takeaways that I feel retailers should understand, regardless of how seasoned they are in creating engaging mobile experiences: Retailers only have three seconds to reel the shopper in on the phone; Influencers are a necessity to gain brand loyalty and boost followers , especially as major players offer similar products; and Mobile apps and content can be tremendous assets that add
Rishi Rawat
OCTOBER 2, 2017
Product pages have a very defined standard layout. This is a magazine ad for goodnessknows: Why can’t their ecommerce product page look exactly like the magazine ad? Why does it need to conform to a product page template design?
My Wife Quit Her Job
OCTOBER 4, 2017
Today I’m thrilled to have Dave Munson on the show. Dave is the founder of Saddleback Leather which is a company that sells indestructible leather bags. I’m actually quite familiar with the Saddleback Leather story. In fact, I even used his company as a case study in my create a profitable online store course on how to create a great unique value proposition for your products.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Omniconvert
OCTOBER 5, 2017
We recently had the honor to have Sam Mallikarjunan, Marketing Fellow at Hubspot, as a guest to one of our webinars. In the first part, Sam shared super valuable lessons that e-commerce can learn from world-class SaaS companies. In the second part, he and Valentin Radu, our own CEO, had one of the most interesting […]. The post What can E-commerce companies learn from the SaaS industry appeared first on Conversion Rate Optimization (CRO) Blog.
RTP blog
OCTOBER 4, 2017
Target recently announced that it would raise its minimum wage to $11 per hour across the board — including for seasonal employees being hired for holiday 2017 — as the first step toward offering $15 per hour by 2020. The move may simply be a sign that a tightening labor market is finally putting upward pressure on wages, or it could signal Target’s recognition of the role front-line employees play in creating a positive customer experience.
GetElastic
OCTOBER 5, 2017
Today’s post originally ran on TotalRetail and has been updated. The consumer Internet of Things (cIoT) is here. But what exactly is it? It’s hard to believe, but a world in which purchasing will become seamless from thousands of new touchpoints is just around the corner. We’re seeing the thin end of the wedge with FitBit, Apple Watch, Amazon Alexa, Nest and Google Home.
SellBrite
OCTOBER 6, 2017
The United States has one of the most complicated sales tax systems in the world, and it can be tough for online sellers to wrap their heads around how sales tax works. This guide will explain the basics of U.S. sales tax so online sellers aren’t completely and totally lost. U.S. Sales Tax is Governed at the State Level. Many online sellers are initially surprised to learn that there is no “national” or “federal” sales tax in the U.S.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Store Growers
OCTOBER 5, 2017
Last month I launched my new online store, Apes In Space. Quick recap if you haven’t been following along: I sell posters with cool space images. As you can read in the launch post , I didn’t do a big bang launch. My goal was to slowly get the word out while I worked out all the kinks. And even those very modest promotional efforts resulted in the first sale coming in.
RTP blog
OCTOBER 2, 2017
By Mark Hardy, InContext Solutions If you’re feeling like today’s retail industry has become more cutthroat than ever, you’re not alone. With competition from Amazon and the emergence of direct-to-consumer startups, brick-and-mortar retailers have to be extremely savvy about how they spend and invest to maximize profits and avoid costly flops. And while technology is the force behind many of these changes, it’s also driving much-needed innovation.
GetElastic
OCTOBER 5, 2017
Today’s post originally ran on TotalRetail and has been updated. The consumer Internet of Things (cIoT) is here. But what exactly is it? It’s hard to believe, but a world in which purchasing will become seamless from thousands of new touchpoints is just around the corner. We’re seeing the thin end of the wedge with FitBit, Apple Watch, Amazon Alexa, Nest and Google Home.
Klaviyo
OCTOBER 3, 2017
In a 2016 survey by BrightLocal, 84% of respondents said that they trust online reviews as much as they do a personal recommendation. That’s well over two-thirds of people that say that they put just as much trust into an online review as they do when the recommendation is done by their friends. It would be easy to dismiss this if it would be a one off, but it turns out it’s not.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
SellBrite
OCTOBER 4, 2017
Sellers are no longer limited to foot traffic. Today you can reach massive amounts of buyers worldwide through online marketplaces. But selling through marketplaces comes with its own challenges — you have to be aware of the rules of the platform. For marketplaces to maintain their busy site traffic, they have to monitor and update their policies and features to keep consumers satisfied and loyal.
ecomdash
OCTOBER 2, 2017
A blog can boost your ecommerce site’s traffic, increase conversion rates, and skyrocket sales. Use this guide to create an ecommerce blogging strategy. Read more. The post How A Blog Can Boost Your Ecommerce Traffic And Bring You 1.7 Million in Sales appeared first on ecomdash.
Profitero
OCTOBER 4, 2017
As we head into this year’s holiday season, how can brands better plan and and optimize for seasonally-driven events and products? In this Q&A, Nicole Vinson, group director of eCommerce at The Integer Group, provides her point of view and advice on optimizing for the seasons. Check out the podcast for the full interview. Keith Anderson : Can you expand on some of the opportunities and challenges about listing items that are unique to a season and then driving traffic in generating sales for
Klaviyo
OCTOBER 4, 2017
The holidays are just around the corner, so now is the time to start thinking about your holiday marketing strategy. When planning your strategy, your very first step should be creating buyer personas to better understand who your customers are. A buyer persona , according to Ardath Albee is a composite sketch of a key segment of your audience. The more you understand about your personas, the more targeted you can get.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
Steve Dennis
OCTOBER 3, 2017
The pain and shock we experience from the worst mass-shooting in the United States is the most extreme we have ever felt. Until the next time. We reel at how disruptive innovation is transforming our industries. Surely, we tell ourselves, the pace will slow. Yet it doesn’t. We are amazed by the magnitude of the devastation caused by a “natural” disaster.
My Wife Quit Her Job
OCTOBER 2, 2017
Recently, I switched email marketing providers for the 3rd time in 7 years. The evaluation process took several months to complete and I looked at every possible alternative in order to avoid making the change. But ultimately, I bit the bullet because email generates 90% of the revenue for my blog and my old service wasn’t cutting it. In 2016, MyWifeQuitHerJob.com made over a million dollars and in 2017, my blog will grow another 35% largely on the backbone of email.
Bronto
OCTOBER 5, 2017
Satisfied customers are one of your most valuable assets. You should work to keep them happy, but you can also use them to your advantage. The post The Power of the People: How User-Generated Content Can Boost Sales appeared first on Bronto Blog.
Bootstrapping Ecommerce
OCTOBER 3, 2017
Cyber Monday is one of the biggest ecommerce events so start creating your Cyber Monday ecommerce strategy now so you're prepared for the consumer frenzy. The post The Ultimate Cyber Monday Ecommerce Strategy Guide for Killer Sales appeared first on Bootstrapping Ecommerce.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
Steve Dennis
SEPTEMBER 30, 2017
Hemingway said that “the best way to find out if you can trust somebody is to trust them.” That doesn’t mean you give the car keys to a 12 year old, let a drunk pilot fly the plane or promote an incompetent person to a position where their predictable mistakes could do great damage. But it does mean that when we are dealing with a functional adult we often need to get out of the way of their responsible risk taking and allow them the space for their growth.
Sailthru
OCTOBER 2, 2017
There’s no doubt that mobile shoppers are increasingly important to retailers. Mobile commerce will grow 58 percent this holiday season compared to last year, according to a recent prediction from eMarketer. The eMarketer team also forecasts that more than 16 percent of this year’s increase in overall holiday ecommerce sales will be driven by growth in mobile shopping.
TradeGecko
OCTOBER 3, 2017
TradeGecko has produced a series of inventory management videos, brought to you by our very own Geckos, to delve into the basics of inventory management. If you want to know what are the different types of inventory costs and valuation methods, keep watching.
Wiser
OCTOBER 5, 2017
Brands and manufacturers realize that resellers might not always have their best interest in mind. With rampant minimum advertised price (MAP) violations plaguing the industry, we’ve written up a new whitepaper with the help of our friends over at Vorys, Sater, Seymour and Pease titled, Why MAP Policies Fail and What You Can Do So That Your Policy Doesn’t. .
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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.
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