Sat.Sep 21, 2019 - Fri.Sep 27, 2019

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FORRward: A Weekly Read For Tech And Marketing Execs

Forrester eCommerce

IBM Reduces Rising Risks As Data Flows Between Partners With New Hybrid Cloud Data Protection Last week IBM unveiled a new solution – IBM z15 – which provides data privacy passports and helps clients manage who gets access to data via policy-based controls.

Marketing 256
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HOW THE CALIFORNIA CONSUMER PRIVACY ACT IS IMPACTING THE FUTURE OF RETAIL

PFS

The California Consumer Privacy Act (CCPA), which goes into effect January 1, 2020, has wide-ranging impacts stretching far beyond the state’s borders. The California Consumer Privacy Act is a new law designed to protect the rights of consumers within the state of California. And how can they best prepare ahead of the new year?

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Cryptocurrency and its global acceptance [infographic]

GetElastic

Privacy is one of the top benefits of using cryptocurrencies which disallows its totalitarian control. For instance, Bitcoin holds up the human right of privacy against surveillance and does not use your name or identity, making all transactions anonymous.

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September 2019 Monthly Marketing News Recap

ROI Revolution

Industry Updates: California Privacy Act, Online Grocery Shopping, & Gen Z Fashion. For more updates from this month, you can check out the blog posts we published in September below: September 2019 Bezos Bulletin: An Amazon Advertising Recap. Try This Test: Clarify Login/Guest Checkout Options.

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The Personalization Playbook: 2024 Strategies

What about customer privacy and the use of data? Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget?

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Post-Pandemic eCommerce Growth: Leverage Product Data, Market Research & Shopping Trends

Speaker: Phil Irvine, VP & Director of Audience Intelligence

When you couple that with fluid data privacy changes, this creates an even fuzzier foundation to develop forward-looking marketing strategies. Whether concerned about data privacy and data management, or curious about how businesses can rethink approaches to designing shopping experiences, the answers are here.