Sat.Jul 29, 2023 - Fri.Aug 04, 2023

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Empowering E-commerce: Essential free marketing tools to outshine your competitors

lateshipment

There’s fierce competition everywhere, especially in the e-commerce industry. Every e-commerce business has a unique value proposition that comes out from meticulously analyzing market gaps and caters to every need of the customer. In today’s bustling scenario, it’s important that you stand out from the crowd. But how can you achieve this edge?

eCommerce 130
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The Transition From Ecommerce to Mcommerce: Unlocking the Future of Retail

Ecommerce Guru

In the present high-speed advanced time, the manner in which we shop has changed fundamentally. The rise of cell phones […] The post The Transition From Ecommerce to Mcommerce: Unlocking the Future of Retail appeared first on Ecommerce Guru.

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Turning Retail Losses into Profits

Retail TouchPoints

How can retailers transform losses into profits? External economic factors, such as fluctuating interest rates, an unpredictable housing market and persistent inflation have prompted consumers to rethink their spending habits. As a result, profitability is now a top priority for retail CEOs. Faced with shifting economic and consumer dynamics, retail leaders strive to unlock strategies that turn losses into profits.

Retail 245
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How Data Pros Can Help Build The Future Of Customer Experience Insights

Forrester eCommerce

Join us at Forrester’s Data Strategy & Insights event to learn about how customer experience and data professionals can work more closely to ensure that they collectively provide the analytics and insights their organizations need to improve experiences.

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Phygital Transformation: The Power of Hybrid Retail | Salsify

Salsify

Phygital: it might not be commonplace in your vocabulary — yet. It might even be one of those “future of now” phrases that somehow conjures up scenes from the future of yesterday, like the satisfying smack of hanging up on a Motorola Razr flip phone or the dancing silhouettes on iPod commercials.

Retail 147
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5 Ways Retailers can Begin to Market from the Outside-In

Retail TouchPoints

Retail marketing is undergoing its largest transformation since the dot.com boom. The ongoing decentralization of retail and retail marketing is forcing CMOs to embrace new strategies in the media world to compete, especially amid more ephemeral brand affinity. By now we are all aware of the impact the internet has had in reshaping marketing, dating back to the adoption of the world wide web in the 1990s.

Marketing 244

More Trending

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GameStop to stop support for its crypto wallets due to ‘regulatory uncertainty’

RetailDive

The retailer, which is pulling support on Nov. 1, had sought to tap into gaming culture to make crypto a larger part of the company’s future.

Games 89
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eCommerce Marketing Automation: Your eCommerce Guide To 3 Common Flows

Groove

Improving productivity is a constant goal for businesses of all sizes. However, the saying, “Time Is Money” means that companies (individual employees) will need to do more, in a shorter amount of time, to increase productivity. No matter how driven and talented your coworkers may be, they don’t have a second brain or a third arm. Thankfully, there are modern solutions that present added-value to the end consumer which results in increased revenue for your brand.

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Starting an eCommerce Business From Scratch: Your Roadmap to Online Success

Ecommerce Guru

In the present computerized age, beginning an online business without any preparation has never been more available and fulfilling. The […] The post Starting an eCommerce Business From Scratch: Your Roadmap to Online Success appeared first on Ecommerce Guru.

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What Type Of Intent Data Provider Is Best For Your B2B Business?

Forrester eCommerce

In the recent Forrester Wave™ evaluation covering B2B intent data providers, we identified four primary business models among intent data providers. Understanding the differing focuses of these business models can help you build your shortlist of potential intent providers.

B2B 370
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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L.L.Bean Expands to Dillard’s and Moosejaw, Plans 4 New Brick-and-Mortar Stores

Retail TouchPoints

L.L.Bean will open four new stores this fall, two in Massachusetts and two in Quebec, along with a French-language ecommerce site to support its Canadian stores. The outdoor goods retailer also will add Dillard’s and Moosejaw to its key U.S. wholesale accounts, along with 10 independent specialty retailers in the southeastern U.S. The combined effort will make L.L.Bean products available in more than 70 new storefronts in addition to ecommerce platforms.

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How To Get Free Products For Review: 13 Easy Ways To Do It

My Wife Quit Her Job

There are several benefits to being a product reviewer. You receive free products, get to try out new items before they hit the market, share your opinion, and contribute to market research and product development. But which websites will send you free stuff, and how can you get involved? Learn more about how to get free products for review. The post How To Get Free Products For Review: 13 Easy Ways To Do It appeared first on MyWifeQuitHerJob.com.

Marketing 228
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BigCommerce vs Shopify: Everything You Need to Know - 2023 Edition

Groove

From detailed functionality and features to honest pros and cons, this guide reveals all you need to know about BigCommerce and Shopify.

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US Offline Retail Sales Will Reach $4.2 Trillion By 2028

Forrester eCommerce

Our newly published research, US Online Retail Forecast, 2023 To 2028, shows that both offline and online US sales will reach record levels this year. As we’ve said many times, the store is flourishing and far from “dead!

Retail 367
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Under Armour Debuts Loyalty Program

Retail TouchPoints

Under Armour has launched its first-ever loyalty program, UA Rewards , for its U.S.-based customers. Members will earn reward points for making purchases, writing product reviews on eligible products and completing UA MapMyRun challenges. Currently available only online, Under Armour plans to roll out UA Rewards to its stores later this year. “Our consumers are incredibly engaged with our brand, and UA Rewards will enable a deeper connection, delivering the value and benefits they’ve been cravin

Events 244
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481: Better Than Alibaba! Learn How Pro Sellers Find Their Suppliers – Family First Friday

My Wife Quit Her Job

In this episode, I share insights on how to find great suppliers who deliver high-quality products on schedule, every single time. Alibaba is not the only game in town and there are more efficient ways to find suppliers for your e-commerce business. Enjoy! What You’ll Learn How To Find Suppliers For Name Brand Products How To Attend A Tradeshow Like The Canton Fair How To Hire A Sourcing Agent The post 481: Better Than Alibaba!

eCommerce 224
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Brand Lists In Google Ads: What Are They And How To Use Them

Store Growers

Last Updated on August 3, 2023 Ever since Performance Max campaigns came out, advertisers had been asking Google for a way to add negative keywords. Google said to wait because they were cooking up something. And Brand Lists are the result of that. The interesting thing is that the application of Brand lists is not just limited to Performance Max campaigns not.

Article 171
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2024 Annual Planning: Don’t Let Caution Become Complacency

Forrester eCommerce

A precarious economy has tempered business and technology leaders’ budget expectations. But now is not the time to retreat. Our 2024 Planning Guides advise on where to invest and experiment for success.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Why DTC Brands are Evolving from Disruptors into Omnichannel Players

Retail TouchPoints

It wasn’t so long ago that the debut of new digital-first brands was a near-daily occurrence. Successful “challenger” offerings in just about every category under the sun rose to unprecedented heights, almost solely on the backs of social media and good branding. But contrary to pandemic-era predictions, it turns out people still want to shop in stores, and a swath of data privacy crackdowns have brought many of these rising stars back down to Earth.

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Effective SEO Techniques To Drive E-Commerce Traffic This Thanksgiving Weekend

lateshipment

The holiday season is nearing and e-commerce businesses are gearing up to make the most of it. Looking to stay ahead of the competition? Get a head start with proven SEO techniques that enable you to get to your customers first and help you increase traffic and ultimately sales. Here are some things that you can expect inside: Ways to optimize your website for relevant keywords throughout your content, titles, and metadata so that people can find you when they search for those terms.

eCommerce 130
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How to Effectively Monitor Planogram Compliance

Wiser

In the competitive world of retail, ensuring your products are in the right place at the right time can mean the difference between profit and loss. This is where planogram compliance comes into play. A planogram is a visual diagram that details where every product on a retail store shelf should be placed. Its main aim is to maximize sales and minimize wasted space.

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Conversation Intelligence Is The Key To Unlocking Sales Productivity

Forrester eCommerce

This blog describes how conversation intelligence solutions can reverse the seller productivity decline and increase win rates.

Blog 370
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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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How Walmart, PepsiCo and Brooks Running are Making Strides in Sustainability

Retail TouchPoints

Retailers, brands and manufacturers are discovering some good news on the sustainability front: it’s remarkably flexible. Individuals and companies are finding that they can apply the lens of sustainability to virtually any part of their operations — from the raw materials used to make products to how those products are packed for shipping to handling the waste that comes from unsold food.

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Why TestDome Considers FastSpring a Real Partner for Selling Software Online (Plus: Is Using AI Cheating?)

FastSpring

When TestDome was created, CEO and co-founder Mario Zivic knew the pre-employment testing software company wouldn’t be able to rely on domestic sales to succeed. “As a startup with only two or three people, it would be absolutely impossible to go international without this kind of platform.” Since choosing FastSpring as their merchant of record provider, TestDome has seen a lot — including steady growth around 30-40% per year pre-pandemic, hiring market fluctuations in the last few years, and in

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Ecommerce Segmentation vs. Personalization: Differences & Benefits

UpSellIt

By 2026, retail ecommerce sales are projected to reach an astonishing 8.1 trillion dol lars. Two of the best ways you can capitalize on this are by leveraging segmentation and personalization. Ecommerce segmentation and personalization are two independent, but complementary strategies used in the field of online retail to enhance customer experience, improve conversion rates, and drive sales.

eCommerce 109
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What Are The Hottest Data Management Trends? Find Out At the Data Strategy & Insights 2023

Forrester eCommerce

Despite huge progress in data, analytics, and AI platforms and tools, our data challenges keep stacking up! The fundamental business needs of storing, processing, and accessing data are complicated by ongoing cloud migration, growing data variety and volumes, demand for real-time everything, and ever-expanding regulatory and compliance mandates.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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What is Store No. 8? Inside Walmart’s Innovation Incubator

Retail TouchPoints

Named after Walmart’s eighth store, in Morrilton, Ark., Store No. 8 is Walmart’s incubation arm and a key part of the retailer’s broader innovation strategy. Founder Sam Walton used the Martin store to test new concepts and ideations that have since become key differentiators for the retailer. Store No. 8 acts as a strategic vehicle to think about “larger bets” that will be “transformational for Walmart in the medium- to long-term,” according to Jaya Balasubramaniam, VP of Incubation, Strategy a

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The Slide Towards Simplicity in Customer Experience Marketing and its Causes

Digital Doughnut

In the ever-evolving world of customer marketing, there has been a noticeable shift towards simplifying campaigns and communications in recent years. Somewhat ironically, in the face of this customer demand for simplicity, marketers are finding themselves overwhelmed by the complexities of their tasks, due in part to the unprecedented amount of data they now have access to.

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Amazon Stores: A Powerful Tool to Establish Your Brand on Amazon in 2023

CPC Strategy

Creative content is one of the biggest ways to establish your brand equity and promote shopper loyalty on Amazon. Now that Amazon A+ Content and Enhanced Brand Content are the norm (and you should really already have those implemented), it’s time to take your branding to the next level with Amazon Stores.

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B2C Marketing Operations: It’s Time To Shine

Forrester eCommerce

Hey B2C marketers, who else is feeling the pain of: A proliferation of consumer touchpoints? Unpredictable and fast-changing macroeconomic conditions? And industry variability with no one-size-fits-all model? B2C marketing has undergone so much change since the 2010 dawning of the age of the customer that companies have no choice but to become customer-obsessed now.

B2C 195
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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.