Sat.Aug 05, 2023 - Fri.Aug 11, 2023

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Essential Ecommerce Metrics for Growth | Salsify

Salsify

How can you gauge if your ecommerce business is successful? The obvious answer is if you’re making money from it. But how can you be sure that you’re making as much money as you reasonably can? And that the money you’re spending on your business is giving you a good return?

eCommerce 147
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ECOM 101: What is Digital Experience Optimization?

Fastr

What does digital experience mean to you? When you’re browsing an online catalog or comparing brands, what leaps out to you most? Is it the speed with which pages load? Is it a search functionality that lets you find the product or the information you’re l ooking for with ease? Is it personalized recommendations or offers even once you’ve left a website?

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Meta vs. Amazon vs. TikTok: Building Your Cross-Channel Digital Strategy

ROI Revolution

Meta, Amazon, and TikTok are all strong ways to build sales in the digital world on their own – but finding an effective way to use them together can open the door for even more effective strategies. For businesses looking to grow in today’s ecommerce landscape, it’s important to utilize a combination of paid and retail media to: Reach a larger audience of shoppers Increase exposure to your brand Gain more opportunities for conversions Keep reading to uncover some actionable strategies tha

Channel 78
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Top 10 Amazon FBA Alternatives: Exploring Options for Success

Algopix

In the ever-evolving landscape of e-commerce, Amazon FBA (Fulfillment by Amazon) has been a popular choice for many online sellers. However, it’s crucial to explore alternatives that can offer similar benefits while addressing some of the limitations associated with Amazon FBA. This article dives into various Amazon FBA alternatives, providing insights into their functionalities, advantages, and potential drawbacks.

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Unlocking the Golden Era: Opportunities Created for Small Businesses in the Online Space

Ecommerce Guru

Somewhat recently, the web has changed the manner in which we direct business, separating down hindrances and opening a universe […] The post Unlocking the Golden Era: Opportunities Created for Small Businesses in the Online Space appeared first on Ecommerce Guru.

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How To Boost Your Product Page Conversion Rate | Salsify

Salsify

The higher your conversion rate is, the more revenue you get. Easy, right? Regardless, your conversion rate might seem like an elusive ecommerce metric — but there are a number of strategies and tactics you can implement to boost rates across the digital shelf.

eCommerce 146

More Trending

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SEO & Content Marketing for the Beauty Industry

ROI Revolution

The beauty industry has become highly competitive as new brands enter the space, especially in the age of convenient online shopping and social media influencers. Buyers have a huge variety of products to choose from these days – so, how do make your brand stand out with marketing for the beauty industry? By implementing search engine optimization (SEO) techniques, you can grow your online presence and help your business flourish.

SEO 78
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What Retailers Should Know about Back to School 2023

ESW

Back to School 2023 spending is in full swing. Much like last year, families are shopping early and often to try and mitigate the financial hit that comes with making sure students are stocked with pocket folders, backpacks, laptops and extra-long twin dorm mattress sheets. For many brands and retailers, Back to School marks the beginning of peak shopping season.

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5 Social Media Tips for Effective Ecommerce Marketing

Ecommerce Guru

In the present computerized age, web-based entertainment has turned into a fundamental device for organizations, particularly for online business adventures. […] The post 5 Social Media Tips for Effective Ecommerce Marketing appeared first on Ecommerce Guru.

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How B2B Marketing, Sales, And Product Can Align To Drive Growth In 2024

Forrester eCommerce

Planning season is the perfect time for B2B revenue engine leaders to address common challenges, share functional insights and competencies, and build a customer-obsessed growth strategy.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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J.Crew Pulls in Retail Heavyweight to Lead Madewell

Retail TouchPoints

J.Crew Group has appointed former Intermix and Ann Taylor executive Adrienne Lazarus as President of Madewell , effective September 2023. Lazarus will report to J.Crew Group CEO Libby Wadle. Throughout her more than 30 -year career, Lazarus has led high-growth, well-established brands in the luxury and contemporary space, including vertical, multi-brand and direct-to-consumer retail.

Retail 244
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Is Redbubble Legit? A Full Review For Creators And Shoppers

My Wife Quit Her Job

RedBubble is a huge print on demand company that allows creators to upload their designs onto hundreds of products, like t-shirts, coffee mugs, phone cases, and more. But is RedBubble legit, and how does it work for creators and shoppers? Find out in this full Redbubble review. The post Is Redbubble Legit? A Full Review For Creators And Shoppers appeared first on MyWifeQuitHerJob.com.

eCommerce 214
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ECOM 101: What is Digital Experience Optimization?

Fastr

What does digital experience mean to you? When you’re browsing an online catalog or comparing brands, what leaps out to you most? Is it the speed with which pages load? Is it a search functionality that lets you find the product or the information you’re l ooking for with ease? Is it personalized recommendations or offers even once you’ve left a website?

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Post-Quantum Security: Have You Started Your Journey?

Forrester eCommerce

The European Policy Centre recently published a quantum cybersecurity agenda for Europe in July 2023. This is yet another example of raising awareness and issuing calls to action for post-quantum security preparations. This follows the World Economic Forum and Deloitte issuing a perspective on transitioning to a quantum-secure economy in 2022.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Advance Auto Parts Offers College Students Chance to Win a ‘Fuel Ride’

Retail TouchPoints

Advance Auto Parts will provide free gasoline for four years to 10 winners of its “Fuel Ride to College” sweepstakes, with 20 additional winners of the sweepstakes receiving a $100 Advance gift card. The retailer also is offering students and their parents a range of “off to campus” in-store services at its stores nationwide including free battery testing and installation, wiper blade installation and check engine light scanning.

Gifts 243
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What is Order Management? The Enterprise Retailer’s Guide to Processing, Fulfillment, and More

Fabric

E-commerce is here to stay. The digital marketplace continues to reshape the retail landscape, offering unparalleled convenience and access to a global customer base. In 2022, US e-commerce sales topped $1 trillion , while global e-commerce sales soared past $5.7 trillion. According to Insider Intelligence, 24% of retail purchases are expected to take place online by 2026.

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FASTR Frontend: The Accessibility Panel

Fastr

In this short video tutorial , you'll get a glimpse into Fastr Frontend's Accessibility Panel. This feature in the Fastr Frontend platform simplifies your team's effort to stay on top of your ecommerce site's digital accessibility.

eCommerce 130
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SAP To Raise On-Premise Annual Support Fees After Cutting On-Prem Innovation

Forrester eCommerce

Continuing the latest trend in price increases by major enterprise software vendors, SAP announced on July 26, 2023, that they will increase the annual support fees for SAP support agreements by roughly 5.0% (by local CPI rates, capped to 5%).

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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NRF Hot 25 List Spotlights Fastest-Growing Retailers

Retail TouchPoints

Mexican grocer Chedraui , Raley’s Supermarkets and Primark Stores have topped the National Retail Federation’s 2023 Hot 25 Retailers list, which ranks the fastest-growing retail companies in the U.S. The annual ranking is compiled by global marketing consultancy Kantar and is determined by comparing year-over-year increases in domestic sales (in the case of the 2023 list, this means 2021 versus 2022).

Retail 242
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UpSellit Recognized as 2023 Fastest Growing Private Company by Inc. 5000

UpSellIt

UpSellit has officially been named a 2023 Inc. 5000 Fastest Growing Private Company! Amazingly, this is our sixth time earning recognition on the Inc. 5000 list. Each year, Inc. features private companies with proven track records as problem solvers, business accelerators, and thought leaders. We are so grateful to our team for the continuous hard work and dedication to success that enables us to earn such wonderful recognition.

Toys 120
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Fastr Frontend: The Accessibility Panel

Fastr

In this short video tutorial, you'll get a glimpse into Fastr Frontend's Accessibility Panel. This feature in the Fastr Frontend platform simplifies your team's effort to stay on top of your ecommerce site's digital accessibility.

eCommerce 130
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Forrester’s 2023 Enterprise Architecture Awards Winner And Finalists For The Americas

Forrester eCommerce

Learn how our winner, U.S. Bank, and finalists Rockwell Automation and Takeda Pharmaceuticals have used outcome-driven enterprise architecture for business success.

Banking 366
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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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As Mobile Sales Surge, Retailers Double Down on the App Experience

Retail TouchPoints

Insider Intelligence predicts that mobile commerce sales will account for 43.4% of total U.S. retail ecommerce sales — and 6.5% of all U.S. retail sales — in 2023. Although standard m-commerce sites offer ease and convenience, more consumers are spending more time in mobile apps, especially those that offer seamless and immersive brand experiences. In fact, a survey of more than 600 consumers found that nearly 90% have at least one mobile shopping app installed on their phone, and half of those

Mobile 240
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More Than 50 Top Brands Announce Exclusive Back-to-School Offers for Students and Teachers With SheerID

SheerID

More Than 50 Top Brands Announce Exclusive Back-to-School Offers for Students and Teachers With SheerID

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Sleep.8 Launches First Outlet Store in Portugal

365 Retail

Sleep.8, a leading provider of high-quality sleep products, has announced the opening of its first outlet store in Portugal. Located at Rua António Martins Soares Leite, this outlet store marks a significant milestone for the brand as it introduces its unique concept to the Portuguese market. The Sleep.8 Outlet Store in Portugal presents an opportunity for customers to access reduced-price, unused stock from end-of-line and overproduction inventory.

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Forrester’s 2023 Technology Strategy Impact Award Winner And Finalist For The Americas

Forrester eCommerce

Learn how our award winner, Falabella, and finalist Harvard Business School drive customer-obsessed transformation with their technology strategies.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Wolverine Worldwide CEO Departs Following Disappointing Quarterly Results

Retail TouchPoints

Wolverine Worldwide ’s Board of Directors has terminated President and CEO Brendan Hoffman and he has formally stepped down as a director of the company. The announcement coincides with the footwear manufacturer’s Q2 financial results, which saw a 17.4% revenue drop year-over-year. Christopher E. Hufnagel, who has served as President of the company since June, will take the helm as CEO and serve on the Board.

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Enhancing Customer Journey in the Digital Era: Best Practices for 2023

Digital Doughnut

Customer experience is the key differentiating factor in this competitive marketplace. It is essential for brands to benchmark their customer experience periodically.

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MycoWorks releases details on new commercial-scale plant

RetailDive

The mushroom biofiber firm’s 136,000-square-foot facility, set to begin operating in September, could supply millions of square feet of its Reishi leather alternative.

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Go-To-Market Strategy: Three Steps To Intentional Segmentation And Route-To-Market Decisions

Forrester eCommerce

A one-size-fits-all go-to-market strategy is nonexistent, but B2B organizations need a methodology in place to support the creation of an audience-focused go-to-market strategy. This blog post dives into the market strategy layer of the Forrester Go-To-Market Architecture, which guides B2B leaders on how to think through the decisions about segmentation and routes to market.

Marketing 195
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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.