Kissmetrics
JULY 7, 2017
In the past, marketing to consumers based on things like how many pages they visited on a site were rudimentary at best. They could tell you, in broad strokes, what a customer might be interested in — but they weren’t very specific. It was a lot like trying to guess what kind of picture a puzzle might make when you only have a couple of the pieces.
BigCommerce
JULY 3, 2017
Don’t believe the 24/7 cable news stations. Disregard the sensationalist click-bait and doomsday prophecies. They all want you to believe that entrepreneurship is dead – that the old American way of bootstrapping and striving for the individual and collective American Dream was an activity of a bygone era. It certainly is not – and we have over 234 first-hand accounts to prove it (and thousands more where those came from).
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Optimizely
JULY 4, 2017
Marketers know by now that nurturing a shopper into a true loyal customer is about more than getting them to their first purchase. It’s getting a shopper to their second purchase that’s the key to putting them on the path to a long-term relationship, and it’s not until a shopper has made 3 or more purchases that most companies classify a customer as loyal.
RTP blog
JULY 7, 2017
By Cathy Barrera, ZipRecruiter “The Retail Apocalypse Has Officially Descended Upon America,” trumpets a recent headline. Overblown? Yes and no. “A tidal wave of change” is how I’d describe it. The rise in power of e-Commerce giants such as Amazon isn’t new, and some retailers are exiting the brick-and-mortar business altogether in an effort to shift to an all-online model.
Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber
Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.
Kissmetrics
JULY 5, 2017
We’re living in a new reality. For decades, companies dictated their interaction with consumers. Brands chose how they would communicate and when to deliver messages. However, the consumer climate has dramatically changed. Technology has enabled and empowered customers to control the types of conversations they have with companies. The rising issue is that most companies haven’t adjusted to these new changes.
My Wife Quit Her Job
JULY 5, 2017
Today I’m excited to have Brian Harris on the show. I was introduced to Brian by our mutual friend Grant Baldwin and I actually saw a video of Bryan speak at one of Noah Kagan’s events and I was really impressed. Anyway Bryan runs the site VideoFruit.com where he reverse engineers what the top marketers are doing online and shows you how to integrate those strategies into your business.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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RTP blog
JULY 5, 2017
Prime Day 2016 was the largest single sales day in Amazon history, generating a 60% global sales increase over the previous year’s total and a 50% jump in the U.S. Amazon has proven that it can dominate the news cycle in retail, most recently with its $13.7 billion acquisition of Whole Foods. Now the Retail TouchPoints editors debate whether the e-Commerce giant also can continue to dominate the sales cycle — particularly as recent research revealed that there are 35 million ex-Prime members rip
SellBrite
JULY 7, 2017
Here’s a scenario you might be familiar with: a quote you received from a supplier is generating virtual dust in your inbox. You haven’t addressed it because you still need to review your list of current inventory so you can determine what you’re going to offer in the new quarter. You haven’t made time to look into your inventory list because you know you’re dealing with overstock, and you’re not sure how to avoid it again the next time you go to source new products.
Ecommerce Platforms
JULY 6, 2017
Amazon bought Whole Foods Market for $13.6 and it has been widely reported. I am not going to rehash what has been put by many publishers. Recode and TechCrunch wrote about the purchase on a Friday that will haunt retail in the US for the next 15-20 years. Jeff Bezos famously said in 2011, “We are willing to think long-term. We start with the customer and work backwards.
Retail Technology Review
JULY 4, 2017
Loyalty marketing agency ICLP today reveals that 71% of British shoppers do not feel that it's worth sharing their personal data with brands, and 48% don't believe that their personal information will be treated with respect.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
A Better Lemonade Stand
JULY 3, 2017
In our June roundup of the best ecommerce resources, summer kicked off with new and interesting updates from Shopify, Facebook, Instagram & Snapchat. The post Ecommerce Monthly: June Review & Roundup appeared first on A Better Lemonade Stand.
Bronto
JULY 6, 2017
Competing in commerce requires a certain level of agility. Are you prepared to go where the people are and build for the platform that courts their attention? The post Commerce of the Future: Channel-First Thinking appeared first on Bronto Blog.
Ecommerce Platforms
JULY 4, 2017
A few weeks ago when Jack Ma was in Detroit trying to convince small and medium sized businesses to sell to Chinese customers he said something that was largely under reported. Alibaba is hoping to become an economy instead of being a seen as a marketplace exclusively. The idea is very simple in that Alibaba will be serving 2 billion people and have Gross Merchandise Value of 1 Trillion going through its marketplaces and have 10 million businesses selling on its various platforms by 2020.
Bryan Eisenberg
JULY 3, 2017
We all know the freedom that comes from being an entrepreneur. This holiday week a couple of friends of mine got together to offer you the chance to soak up the holiday sun, sip some lemonade and enjoy the gift of free and very low costs books to improve your business. Be Like Amazon: Even a Lemonade Stand Can Do It will be available this week as a Free Kindle download.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
ROI Revolution
JULY 6, 2017
In digital marketing, it is a universally accepted tenant that performance analysis is pivotal for any effort. But more than simply monitoring campaigns to make slight adjustments, it’s important to measure ‘success’ across a variety of metrics so as to strengthen overall business development. Thus, you have the great debate about KPIs, or Key Performance Indicators.
Bronto
JULY 4, 2017
Learn about the four types of decision-making in software and which techniques offer the greatest potential to generate revenue for your brand. The post The Promise of Machine Learning for Commerce Marketing appeared first on Bronto Blog.
Ecommerce Platforms
JULY 3, 2017
From radical changes to the Shopify brand colors to a sleek new shake-up on the dashboard, Shopify has been hard at work. And recently the Canadian ecommerce platform company announced all of these new roll-outs, along with imagery to help out newcomers and experienced individuals alike. Over the years, Shopify has been known to release cool new features like the Shopify sections update and constant changes to the Shopify Partner program.
Steve Dennis
JULY 1, 2017
For those promulgating the “retail apocalypse” narrative, a key component of their Chicken Little logic is that malls are dying. Moreover, much of the blame is cast squarely upon the growth of e-commerce. While hyperbole IS the greatest thing ever , there is a lot more to the story. So let’s try to put this all in a more fact-based, clear and nuanced perspective.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
ROI Revolution
JULY 3, 2017
The rate at which Google changes these days can be more than a little difficult to keep up with. The algorithms alone are enough to make anyone’s head spin, and yet, marketers still need to keep up-to-date on even the smallest changes. 2017 has been a particular whirlwind of change for search engine marketing ( SEM ), so here are a few of the more major updates you should be taking note of. 1) Take A Close, Personal Look at Your AdWords Campaigns.
My Wife Quit Her Job
JULY 4, 2017
Not too long ago, I was working 40 hrs/week as an electrical engineer, running an online store with my wife, writing posts for my blog, putting out a weekly podcast, teaching an ecommerce course and holding an annual conference all at the same time. In fact, it was only recently that I quit my full time job as a microprocessor designer even though I loved being an engineer.
eCommerce CEO
JULY 5, 2017
Are you trying to figure out what to sell on Amazon? I’ve been there. Amazon sells more than 398 million individual products. A lot of beginners, and even experienced sellers have difficulty sorting through this huge market and finding the best niche to pour their time and effort into. In this guide, I’m going to help you complete your search for the perfect products to sell on Amazon.
TradeGecko
JULY 6, 2017
Did you know that merchants who use TradeGecko Payments get paid faster? Before TradeGecko Payments, merchants would take around 1 week to get half of their invoices paid. Now, with TradeGecko Payments, merchants can get paid for half of their sales orders within a single business day.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
Rishi Rawat
JULY 3, 2017
If your site has a search box and a user enters multiple search terms (one after another), it tells us two things: a.) they are motivated, b.) they are having a difficulty locating their target item. When this happens you need to show them a really well-written message that suggests they speak with a product specialist. These people are frustrated, serious buyers.
Steve Dennis
JULY 5, 2017
Having spent my first 12 years in retail as an executive at Sears, I’ve followed the company’s trials and tribulations with more than a passing interest. And considering my last role at the once-storied brand was leading corporate strategy–where my team was mostly focused on trying to fix the mall-based department store format and making the Lands’ End acquisition work–I am far from an impartial or unknowing observer.
Teamwork Retail
JULY 3, 2017
CRM is a relatively old term with a completely new meaning. Once, CRM meant just what it was: Customer relations management, but now it is has come to mean customer relations management software, which is a huge industry that you should be participating in. If you’re wondering whether or not your retail business needs CRM, we can help you to see the light.
TradeGecko
JULY 6, 2017
Keeping track of your inventory is easier said than done. As a business owner, it’s essential to know what you have, where everything is stored, and how often stock moves in and out.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
Salsify
JULY 6, 2017
Takeaway: Today’s mobile consumer is savvy and undeterred when seeking the best price and information for their purchase. Instead of getting in their way and potentially losing the sale, these examples and tips will inspire your company to allow the consumer drive their own shopping experience.
ecomdash
JULY 3, 2017
Use these 4 easy Amazon FBA tricks to manage your inventory, making your online store more profitable and more efficient. Read more. The post 4 Easy Amazon FBA Tricks To Manage Your FBA Inventory appeared first on ecomdash.
Canadian Special Events
JULY 6, 2017
What is it about planning an event that throws even the most confident entrepreneur right back to childhood fears? All of our insecurities tend to pop up. What if no one comes? Or worse yet, what if no one has any fun? What if they don’t like the food, or the theme, or the venue? A way to conquer this is to take the time to start with establishing your Event Branding.
TradeGecko
JULY 5, 2017
To determine how you can best use your time and resources to invest in a digital marketing strategy, you should first understand what types of channels can be utilized and which are more appropriate for your business needs.
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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.
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