Forrester eCommerce
MAY 30, 2018
What is the right top-line CX metric? I lead the CX measurement research at Forrester and get this question a lot. Usually clients ask whether Net Promoter Score (NPS)* is best, or whether customer satisfaction or effort make more sense, or whether there is something new and exciting coming up. So I thought I’d share […].
Optimizely
MAY 29, 2018
This article originally appeared in MarketingProfs. In a crowded market, it’s tougher than ever to grab your customers’ fleeting attention. Why would they pay attention to your B2C brand when there are thousands of Instagram stories, Facebook photos, and Youtube videos to see? Luckily, everyone enjoys talking about themselves. That’s partly why user-generated content (UGC) is so powerful.
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BigCommerce
MAY 31, 2018
When you’re a B2B company in a traditional industry and you don’t sell the world’s most intriguing products, the very idea of selling online is often met with resistance. In many cases, internal stakeholders don’t believe customers even want to buy from them online, so the time, expense, and complexity of launching an ecommerce site can seem both daunting and a waste of resources.
Kissmetrics
JUNE 1, 2018
Shopify, Facebook, FedEx and the likes have made it easier than ever to birth ecommerce brands. And that’s exactly what’s been happening. Three people in a garage can launch, look and execute like a 100+ person company of old. I’m not saying it’s easy, there’s way more to it than that, but the triangulation of tech, logistics and online-all-the-time buyers have certainly paved the way for the ecommerce boom.
Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber
Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.
Forrester eCommerce
MAY 29, 2018
To fuel digital transformations, enterprises are increasingly turning to public cloud services to improve their customer experience, operational excellence, and the broader ecosystem. CIOs have to select from a diverse and changing set of vendors that vary by size, functionality, geography, and vertical market focus. My recent report, Now Tech: Public Cloud Development Platforms In […].
RTP blog
JUNE 1, 2018
By Austre DeHaro and Brandon Pemberton, Point B Store experience is an essential element of success, particularly as retailers lose market share to assortment and price players like Amazon and Walmart. In 2017, retailers announced nearly 7,000 store closures, with more announcements expected in 2018. Yet, not all the news is bad. Retailers such as Ulta, Sephora, Target and Nordstrom are opening more stores.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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Kissmetrics
MAY 30, 2018
When you hear the words “site architecture,” the first thing that comes to mind is probably SEO. It doesn’t take much digging into SEO best practice to learn that Google loves a site with clearly defined architecture that’s easy to crawl and index. But if you stopped your site architecture planning with just your SEO, then you’ve missed out on the greater picture.
Forrester eCommerce
MAY 30, 2018
In today’s increasingly crowded digital commerce market and with increasingly tighter budgets, retailers have to make smart choices about which technologies to invest in and which they should forego for now. To help retailers sift through the options, we conduct an annual top trends study. This year, we interviewed more than 30 retail industry professionals to ask about retail […].
RTP blog
MAY 31, 2018
By Marc Gingras, Foko Retail Industry analysts have prophesied a forthcoming “retail apocalypse” in recent years, and with good reason — since 2017, formerly infallible retailers like Foot Locker, Best Buy, Bon-Ton, Sears and Macy’s have either filed for bankruptcy protection or shut down stores. If you’re still looking for proof that we’re living in one of the most transformational times in retail since the 2008 financial crisis, look no further than the recent demise of Toys “R” Us.
My Wife Quit Her Job
MAY 29, 2018
There’s been a lot of fud going around regarding GDPR compliance for ecommerce stores so I decided to take the time to concisely summarize the actions that I’ve taken towards becoming compliant myself. Now there are literally hundreds of GDPR posts out there that can be found on Google but none of them tell you flat out what needs to be done.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Kissmetrics
MAY 30, 2018
When you hear the words “site architecture,” the first thing that comes to mind is probably SEO. It doesn’t take much digging into SEO best practice to learn that Google loves a site with clearly defined architecture that’s easy to crawl and index. But if you stopped your site architecture planning with just your SEO, then you’ve missed out on the greater picture.
Forrester eCommerce
MAY 31, 2018
Take another not-so-random walk with me, this time as my colleague Peter Wannemacher and I explore what makes USAA a standout performer in our Mobile Banking Benchmark assessment. As we did before when exploring The Home Depot’s success in our “The Forrester Retail Wave: US Mobile Web, Q4 2017” report, we invited executives from USAA […].
RTP blog
MAY 30, 2018
Amazon is banning customers from buying merchandise on its site who return too many items, according to The Wall Street Journal. The article quotes two customers who had their accounts banned without warning or explanation, with one of them saying she spent thousands of dollars per year on the e-Commerce site. The RTP editors discuss whether Amazon’s decisions are a sign of arrogance, or a measure that all retailers may need to take as more brands promise easy returns.
SellBrite
MAY 28, 2018
More and more people prefer shopping online rather than in stores in their towns, but that definitely doesn’t mean online shop owners can’t learn a thing or two from their brick-and-mortar companions. Here are just seven things that you can take from malls, shopping centers, and local mom-and-pop shops to use in your online storefront from immense success. 1.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Kissmetrics
MAY 29, 2018
You can attribute a lot of great relationships to perfect timing. When you connect with the right person at the right time, everything seems to just fit. This is especially true for sales. Connecting with your lead too early means they won’t be ready to buy. But if you wait too long, they may have moved on to a competitor. Unfortunately, finding the perfect time to connect with a customer is complicated.
Forrester eCommerce
MAY 31, 2018
The White House requires federal agencies to “provide a modern, streamlined, and responsive customer experience across government, comparable to leading private sector organizations.” Unfortunately, results from Forrester’s 2018 US Federal Customer Experience Index (CX Index™) show that federal CX remains weak and uneven. The 15 US federal agencies and programs that we rated in this […].
Bootstrapping Ecommerce
MAY 29, 2018
In this guide we’ll discuss the pros and cons of Retail Arbitrage, the benefits, how to build a profitable business that scales well, the best products to build a business around and where you can source your inventory from. The post Everything You Need To Know About Retail Arbitrage: 2018 Edition appeared first on Bootstrapping Ecommerce.
My Wife Quit Her Job
MAY 31, 2018
Today I brought my buddy Chandler Bolt on the show. Chandler is someone I met at a Fincon meeting in San Francisco. Then I saw him briefly again at Social Media Marketing World and knew I wanted to have him on the podcast. Chandler runs Self Publishing School where he teaches others how to write and self publish your first book in 3 months working 30 minutes per day.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
Kissmetrics
MAY 29, 2018
You can attribute a lot of great relationships to perfect timing. When you connect with the right person at the right time, everything seems to just fit. This is especially true for sales. Connecting with your lead too early means they won’t be ready to buy. But if you wait too long, they may have moved on to a competitor. Unfortunately, finding the perfect time to connect with a customer is complicated.
Forrester eCommerce
MAY 30, 2018
If you care about CX, you have to admire Etsy. It was the top digital retailer in Forrester’s Customer Experience Index™ in 2017. It excels at differentiating itself with a unique set of products and a distinctive online store, where buyers routinely upload pictures of their purchases alongside gushing reviews. Unsurprisingly, Etsy is also one […].
Fastr
MAY 31, 2018
Delivering an elevated and contextual user experience is at the top of every digital marketers’ to-do list. In fact, Forrester Research estimates that […]. The post Improve User Experience Through Rich Content appeared first on Zmags.
Sailthru
MAY 29, 2018
Every retail marketer has heard about omnichannel marketing. Every retail marketer has also probably heard a ton about the importance of being mobile-first. What many marketers don’t realize — at least not yet — is that omnichannel and mobile-first actually amount to the same thing. In this series of posts, we’re going to dive deep into the mobile messaging strategies, both tactical and strategic, that help marketers get the most out of the intersection of mobile and everything.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
Webbula
MAY 30, 2018
Marketers should really appreciate their unsubscribers, but why? Believe it or not, they are doing a big part of your job for you. Think about it for a minute, most. The post Appreciate Your Unsubscribers appeared first on Webbula.
Forrester eCommerce
JUNE 1, 2018
Well that was interesting! We just published The Forrester New Wave™: ABM Platforms, Q2 2018, which profiles the 14 most significant vendors in this market: 6sense, Demandbase, Engagio, Jabmo (formerly Azalead), Lattice Engines, Madison Logic, MRP, Radius, RollWorks, TechTarget, Terminus, Triblio, True Influence, and ZenIQ. Based on our comprehensive criteria, Forrester’s take is that Demandbase, […].
Ecommerce Platforms
MAY 30, 2018
Sometimes you want more than the standard eCommerce website look. Imagine if every website had the same layout as Amazon. That wouldn't be that intriguing, now would it? Luckily, some ecommere platforms are trying to move past the standard eCommerce build and allow for you to get far more creative than what we've seen in the past. For instance, Ucraft is an excellent solution if you're more interested in making a visual eCommerce site, with artsy portfolios, beautiful templates, and ecommerce to
Klaviyo
MAY 30, 2018
The post Klaviyo Workshop Alums — Win Free Tickets to Klaviyo:BOS! appeared first on Klaviyo.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
Steve Dennis
MAY 28, 2018
At a basic level there are really only two kinds of memories. For many of us, the first type are all too familiar–and the most problematic. We remember the pain of the past: a failed relationship, the promotion we didn’t get, the hurtful comment of a relative or friend, an apology we “deserved” and are still waiting for, any number of actions that somehow or other hurt our feelings.
Forrester eCommerce
MAY 29, 2018
Last week, Accenture Interactive launched a new media service called Accenture Interactive Programmatic Services. The new service will include programmatic consulting services for in-housing media, media strategy, planning and implementation, and advertising technology services. It’s the first “official” foray into media from a consultancy.
Salsify
MAY 30, 2018
As digital channels bring in more direct sales for brand manufacturers, it’s not uncommon to get concerns, pushback, or confusion from your traditional internal salesforce. They have quotas and relationships with brick-and-mortar stores to protect and may be worried that their territory will suffer if too much of the business is pushed online. However, the opposite is more often true.
SellBrite
MAY 30, 2018
Starting as an auction site for small vendors with collectibles, eBay is now a marketplace with every type of product, merchants of all sizes, and multiple purchasing options. The platform has sustained itself by constantly meeting buyers’ needs. Rather than staying static, eBay introduces new marketplace features constantly to satisfy ever-changing shopper expectations.
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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.
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