Sat.Jul 29, 2017 - Fri.Aug 04, 2017

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15 Ecommerce Trust Drivers You Can Setup Right Now to Make People Buy

BigCommerce

Just launching a business won’t make people buy. Forget about the dreams of customers lining up and sitting with their wallets in hand waiting for you to launch, and crashing your server with traffic. Running an ecommerce business is just as hard as running any other business (minus the soul-killing overheads perhaps). None of the advantages of ecommerce businesses take away the stark reality that entrepreneurship is hard.

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Create the Perfect Customer Loyalty Program for eCommerce: An Interview with Smile.io

Groove

Ecommerce merchants need several technology tools to put all the pieces of the marketing plan together. As a full-service ecommerce agency, we have formed partnerships with the best technology companies in the industry, and we're sharing the brains behind these businesses in our partner interview series.

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Run a Business Like Jeff Bezos an interview with Digital Marketer

Bryan Eisenberg

I hope I get to see some of you at Digital Marketer’s Content and Commerce Summit in LA on September 18-20th. Let me know if you plan to come. The post Run a Business Like Jeff Bezos an interview with Digital Marketer appeared first on Bryan & Jeffrey Eisenberg.

Marketing 280
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Getting Started with Automated Email Marketing

Kissmetrics

Email marketing is one of those pivotal, game-changing facets of online marketing that nearly every serious marketer needs to not only know how to do — but do successfully. As you’ve learned to grow your business, you no doubt have come across email marketing jargon such as segments and drip feeds. But what does it all mean, and how does it all come together to deliver the kind of results that matter to your bottom line?

Marketing 212
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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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More Traffic, Less Money: 13 Tactics to Build Inbound Links for Your Online Store

BigCommerce

Do you want more traffic, more trust and more sales for less ad spend? Of course you do. That’s the goal of every single online business – wether you are a brand new startup, just launching the online version to your brick-and-mortar or a scaling $1M+ business that has plateaued. Here’s how you do those 3 things without ad spend: To get more traffic, you need to rank higher in search engines.

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The Technology Behind Customer Loyalty Programs: An Interview with Smile.io

Groove

Ecommerce merchants need several technology tools to put all the pieces of the marketing plan together. As a full-service ecommerce agency, we have formed partnerships with the best technology companies in the industry, and we're sharing the brains behind these businesses in our partner interview series.

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Why Your Ads Should Look 100 Years Old

Kissmetrics

Think ‘lead magnet’ ads are new-age? Think again. Free opt-in ad campaigns like that have been around for almost a century. Everyone’s looking for the hot new thing. A watch that counts your steps, takes notes, answers your calls, and oh yeah, also tells time. An iPhone that has a new update every time you turn it on. A car that is so smart it can drive itself.

Books 212
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172: Ramit Sethi On The Psychology Behind Starting A Successful Business

My Wife Quit Her Job

Today I have my buddy Ramit Sethi on the show. Ramit is a New York Times bestselling author and founder of I Will Teach You To Be Rich. His site reaches millions of people every month where he uses psychology and systems to help others to automate their finances, make more money, find their dream job, you name it. In fact, I’ve generated millions of dollars over the years selling my class because I was inspired by Ramit’s success.

Books 131
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Who's a Good Fit for a Customer Loyalty Program? An Interview with Smile.io

Groove

Ecommerce merchants need several technology tools to put all the pieces of the marketing plan together. As a full-service ecommerce agency, we have formed partnerships with the best technology companies in the industry, and we're sharing the brains behind these businesses in our partner interview series.

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Can Macy’s Afford To Drop The Ivanka Trump Brand?

RTP blog

After a Washington Post article reported that Ivanka Trump fashion brand products are manufactured primarily by women working in sweatshop labor conditions in countries such as Bangladesh, Indonesia and China, women’s advocacy organization UltraViolet started a petition demanding Macy’s drop the line. In the first 24 hours after the petition’s unveiling, more than 31,000 people signed it.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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How to Use Customer Feedback Loops to Reduce Churn

Kissmetrics

Churn is a fascinating thing. When users keep coming back month after month, it helps you grow your business rapidly and it makes you a very happy business owner. But when you’re losing more customers than you’re gaining, it can spell disaster for your business. What makes it frustrating is that you don’t always have a clear picture of what causes people to churn or what you should do about it.

Customer 201
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Who is Winning the eCommerce War- Amazon or Alibaba

Ecommerce Platforms

We thought it would be a good idea to compare everything there is to compare between Amazon and Alibaba and see how they stack up against each other – just to get an idea of which company is on a faster growth trajectory, and depict this in a very well detailed infographic. And here's all the spicy data we found: History. Today's Amazon was founded as Cadabra in 1994 by founder Jeff Bezos.

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Support is now available via live chat

Klaviyo

We’re happy to announce that we’ve added another way to get help when using Klaviyo. Starting today, we now offer live chat support to our paying customers. Live chat has been a frequently requested service and we are excited to make it available to customers. Some feedback we have heard is that our customers want to ask questions and get solutions with the support team in real-time.

Live Chat 154
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The Importance Of Being Human – A Cautionary Take On AI In Marketing

RTP blog

By Paul Mandeville, QuickPivot In its recent forecast about cognitive technology, International Data Corporation (IDC) says spending will reach $46 billion by 2020, a seven-fold increase over 2016’s levels. Artificial intelligence is pushing into everyday business reality, and customer experience management is a chief driver of the growth. Chatbots, it logically follows, are the way of the future.

Marketing 150
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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13 Actionable Tactics for Boosting New Product Awareness

SellBrite

You’ve done it. You put all the time and energy into designing and manufacturing a new product for your ecommerce store, and you’re finally ready to add it to your website and start selling it to customers. The question is, where do you start? Getting initial traction on a new product isn’t always easy—it doesn’t always happen naturally or quickly. So what can you do to increase the likelihood of your success?

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2017 Mid Year Income Report: How Our Online Store Performed In The First Half Of The Year

My Wife Quit Her Job

First off, I know this income report is almost a month late. My wife actually closed the half year books on Bumblebee Linens weeks ago but I couldn’t find the time to write this up because we’ve been traveling so much. In fact every single weekend in July, I’ve been out of town and my wife and I have made it a point to go on more vacations with the family.

Travel 122
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5 Marketing Tips to Boost Online Marketplace Sales

ecomdash

Having your business be recognizable and memorable is key to finding success in ecommerce. Use these 5 ecommerce marketing tips to help you stand out today. Read more. The post 5 Marketing Tips to Boost Online Marketplace Sales appeared first on ecomdash.

Marketing 120
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We’re holding office hours! See what you missed

Klaviyo

Our Success Team is happy to announce the addition of “office hours” to their schedule. Just like you remember from school, Klaviyo office hours is an open forum for anyone to pop in and pick the Success Team’s brain. Sessions are held in a live webinar and are staffed by at least two Klaviyos. Voice chat is enabled — simply raise your hand and ask your question.

Shopify 128
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Choosing Between Self-fulfillment, 3rd-party Logistics and Dropshipping

Ecommerce Platforms

The time has come. You've done the product development, built your ecommerce site, worked on marketing and acquired your first customer. Now it's the moment of truth: Fulfilling the order. Order fulfillment doesn't come into play during the sales process, but it's arguably one of the most important aspects of maintaining loyal customers. Because if an order ships late or you don't communicate well with the customer, they're probably not coming back.

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Ecommerce Technology: Augmenting Reality Augments the Bottomline

GetElastic

Augmented reality is an ecommerce technology changing the way people buy online. Different from virtual reality in which the real world is replaced by the view inside virtual reality headsets, augmented reality blends online, mobile and real-world experiences. According to the Walker Sands Future of Retail 2017 Report, consumers still enjoy the ability to touch and try a product.

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Ecommerce Monthly: July Review & Roundup

A Better Lemonade Stand

In our latest roundup of the best ecommerce resources we bring you some of the most noteworthy updates from the biggest players in the ecommerce industry. The post Ecommerce Monthly: July Review & Roundup appeared first on A Better Lemonade Stand.

eCommerce 119
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7 Conversion Optimization Tips: Convert Blog Visitors into Customers

Bootstrapping Ecommerce

Blog subscribers & visitors don’t always translate into conversions. Use these 7 conversion optimization tips to convert your blog visitors into customers. The post 7 Conversion Optimization Tips: Convert Blog Visitors into Customers appeared first on Bootstrapping Ecommerce.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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The Ultimate Guide to Retail Promotions

Wiser

Have you ever noticed the difference in retail sale signs based on the pricing tier? Value and mid-market retailers tend to have giant red signs that take over their windows, websites, and marketing emails. Yet, higher end brands tend to stick with a small white or otherwise inconspicuous sign in the corner of their window or on their site, where you have to search to find it or otherwise know what to look out for. .

Retail 99
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Make or break: Inefficient returns processes cost retailers lost sales and customer life time value, warns a new report

Retail Technology Review

Retailers' returns policies present critical conversions and customer retention moments in European shoppers' buying journeys, a new report from KPS, an agile transformation consultancy, reveals.

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Creative Market Review: Create Beautiful & Professional Design Assets for Your Brand

A Better Lemonade Stand

In this Creative Market review learn about their features & services and how they can help you create beautiful & professional visual assets for your brand. The post Creative Market Review: Create Beautiful & Professional Design Assets for Your Brand appeared first on A Better Lemonade Stand.

Marketing 103
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5 ways tech makes an impact on logistics and on-demand delivery

TradeGecko

Demand for automation, personalized workflows and streamlining complicated operation processes have strongly contributed to a shift in how businesses have to operate today (causing the on-demand delivery sector to boom considerably) and creating a tight relationship between consumers and businesses.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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How to Price for Long-Term Growth and Profit

Wiser

The goal for most businesses is to maximize both profit and growth. But often, these goals can contradict one another and it can be difficult to achieve profitable growth. The secret to achieving profitable growth is to price for long-term gains. . As we all know, pricing strategies are complex and need to take into consideration many factors such as cost, brand image, price elasticity of demand, and competitor pricing.

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New UK returns service 'to revolutionise market'

Retail Technology Review

International returns platform ReBOUND, used by hundreds of leading fashion brands, has brought its returns services to the UK market to give online retailers a truly global multi-carrier returns solution, and their customers more freedom of choice and convenience.

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3 (Often Forgotten) Digital Marketing Campaigns to Help Gain New Email Newsletter Subscribers for Your eCommerce Business

eCommerce Training Academy

When it comes to email marketing , there is one thing that is far more important than anything else. That thing is your email list. Quality over quantity is still important. A small list of interested people who engage with your brand is much more valuable than a list of 100,000 people who are all likely to hit the delete or unsubscribe buttons when your email arrives in their inbox.

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If You Want Feedback Remove All Friction

Rishi Rawat

Received this great email from Lyft asking why I hadn’t used the service in a while. See screenshot and notes below screenshot: Love this email for 4 critically important reasons: 1: It’s personalized to my actual behavior (“why have you not used Lyft since 6/14.”). 2: Headline makes it clear this is a quick email (“One-Minute Feedback”). 3: I just have to click one link to submit my response. 4: Lyft doesn’t send a ton of emails so I noticed this message.

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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.