BigCommerce

OCTOBER 31, 2017

Thinking about launching an ecommerce business, but don’t know where to start? Well, an ecommerce business idea would be helpful. Of course, that’s just for starters. While you can peruse books and guides on how exactly to start a successful, long-term online store –– every entrepreneur every where has to start at the exact same place. And that place requires you to answer this 1 question: What are you going to sell?

eCommerce 839

eCommerce Shipping Costs Beauty and Health B2B 839

Optimizely

OCTOBER 31, 2017

This article originally appeared in Website Magazine. It’s just not worth it to try to beat Amazon in the world of ecommerce. . Amazon has all the money — the company generated $136.0 billion in revenue in 2016 , up 27.1% from last year. Amazon has all the sales — 43% of ALL online retail sales in the US went through Amazon in 2016. And Amazon is rapidly expanding into new markets like groceries, fashion , and even fitness.

eCommerce 569

eCommerce Shipping Costs Definition Magazine 569

Kissmetrics

OCTOBER 30, 2017

During the 2014 Grammy Awards, musician Pharrell Williams was seen wearing an unusual hat: Image Source. Sure, he may have gotten some funny looks, but it didn’t seem like a big deal. That is, until a certain fast food chain seized the opportunity to craft a clever tweet: Hey @Pharrell , can we have our hat back? #GRAMMYs. — Arby's (@Arbys) January 27, 2014.

Social Media 407

Social Media Definition Marketing Customer 407

Omniconvert

NOVEMBER 2, 2017

Most optimization programs have small results or fail altogether. One of the most important causes of this situation is the lack of a coherent system for prioritization. While it’s not hard to come up with a list of ideas, the challenge is to decide where to start and in what order to execute your tests. […]. The post Practical CRO Prioritization with Johann van Tonder appeared first on Conversion Rate Optimization (CRO) Blog.

Blog 287

Blog 287

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

Payments

BigCommerce

NOVEMBER 2, 2017

The famous psychophysicist Dr. Howard Moskowitz once said: “There is no perfect Pepsi; just different kinds of perfect Pepsi for different groups of people.”. His point is that every visitor that comes to your website is different –– bringing along with them various life experiences and points of view that alter the way your site and products look to them.

eCommerce 420

eCommerce Social Media BigCommerce Mobile 420

Salsify

NOVEMBER 3, 2017

There are a few brave and innovate companies, that have begun to transform their brick and mortar stores into competitive forces. In the era in which the consumer is in control, it is important that brands and retailers distinguish themselves both online and off. To win online, you need excellent product content and a unique consumer experience. So what do brick and mortar stores need to do to stay profitable?

Customer Experience 197

Customer Experience Retail Customer eCommerce 197

Optimizely

NOVEMBER 2, 2017

Why should you care about urgency in ecommerce? Urgency is often what pushes a potential customer to click “Buy.” Ideally, a buyer sees your product and simply has to have it immediately. But in the real world, customers may take months or even years to warm up to your brand before buying. Without cultivating a sense of urgency, your buyers might put off a purchase indefinitely, continuing to think, consider the options, and read the reviews.

eCommerce Marketing 170

eCommerce Marketing Marketing eCommerce B2C 170

BigCommerce

OCTOBER 30, 2017

The buying habits of Americans are in flux. Increasingly, purchases are being made online. In fact, in 2016, ecommerce sales in the U.S. were estimated at $394.9 billion, according to the U.S. Department of Commerce. And it continues to increase. With this move to online, ecommerce retailers need sound strategies to drive business growth — that means retaining existing customers and attracting new ones by meeting them when and where they shop.

Payment Services 410

Payment Services eCommerce Social Media Information 410

RTP blog

NOVEMBER 3, 2017

By Glenn Taylor, Senior Editor On Nov. 1, I had the opportunity to travel to the Tusk store in New York City to visit the ComQi Pop-Up NYC Digital Signage Experience. The various technologies integrated throughout the store include beacons, large LED and LCD video walls and touchscreens, shelf edge displays, a visible light communication (VLC) device from LinkRay and RFID “tap and teach.

Mobile 150

Mobile Technology Travel Download 150

Kissmetrics

NOVEMBER 1, 2017

If you were Amazon CEO Jeff Bezos, how would you structure your testing and experimentation process to drive growth? Let’s look at what Bezos says about experimenting (emphasis mine): “One area where I think we are especially distinctive is failure. I believe we are the best place in the world to fail (we have plenty of practice!), and failure and invention are inseparable twins.

eCommerce 209

eCommerce Conversion Optimization Document Improvements 209

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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

Technology

Ecommerce Platforms

NOVEMBER 3, 2017

Customers are known to trust each other far more than they do brands. It's the reason online reviews are so popular, but even that's becoming controlled by companies with paid reviews. Therefore, customers are always looking for ways to find credibility in the online world. There's far too much fraud, too many sites that aren't secure, and too many companies that are trying to scam customers out of their money.

Merchant Services 158

Merchant Services Reference Document eCommerce Platforms 158

Bronto

NOVEMBER 2, 2017

Retail is evolving, and brands that don’t adopt new technological skills and data strategies will not last. But all hope is not lost. The post Building a Modern Data Strategy appeared first on Bronto Blog.

Blog 132

Blog Technology Retail Marketing 132

RTP blog

NOVEMBER 3, 2017

By Kimberly Cooper, Spatialand It’s no secret that over the past few years virtual reality (VR) has become increasingly influential across countless industries. Most recently, VR has emerged as a game-changer in the retail sphere, modifying and improving the consumer experience even as it enhances what brands already offer. Gravity Sketch is a case-in-point example of the ways that VR will continue to innovate retail possibilities.

Consumer 150

Consumer Arts Mobile Technology 150

Kissmetrics

OCTOBER 31, 2017

“1.2 million uniques in 18 months.”. Sounds impressive. Looks amazing at first blush. Until you start reading. Until you start listening. And then you see it. Spot it from a mile away. “Raised $XX million from Joe Schmo venture partners” in fine print towards the bottom. Like it was insignificant. Like it didn’t change anything. Immediately you should see red flags.

Customer 199

Customer Shipping Costs B2B Other 199

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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

Operations

FastSpring

OCTOBER 30, 2017

Experts are predicting that 2017 will be the strongest holiday shopping season ever for ecommerce. Why? Because even last year, when many people were feeling uncertain about the U.S. economy in the post-election season, they still spent 13% more online than the previous year.

eCommerce 120

eCommerce 120

SellBrite

NOVEMBER 3, 2017

These days, ecommerce companies are having to work harder than ever before to build brand awareness, differentiate from competitors, and attract the right people to their online stores. The internet is noisier, product categories are more competitive, and traditional methods are much less effective than they used to be. As an ecommerce owner, it’s up to you to develop strategies and execute on ideas that help you attract the right attention and carve out a lasting spot in your industry for your

eCommerce 150

eCommerce Social Media Article Blog 150

RTP blog

NOVEMBER 1, 2017

Sears is bringing back its iconic holiday catalog , the Wish Book, in an effort to draw shoppers back to its struggling brand for the season. The retailer discontinued the guide in 2011, but is reviving it and featuring merchandise such as holiday décor, toys, games, appliances and apparel. A digital version of the Wish Book is interactive and accessible to the public, but the glossy limited edition print copy will only be available to Sears’ “best customers,” which includes members of the retai

Books 150

Books Toys Apparel Games 150

Profitero

NOVEMBER 3, 2017

A new survey from the National Retail Federation has found that, for the first time, online has topped all brick-and-mortar destinations as the channel where most consumers said they plan to buy holiday items (cited by 59% of consumers). A separate survey from Nielsen reveals that 85% of US consumers plan to buy holiday gifts online this year, with 20% of those saying they plan to spend more online than before.

eCommerce 120

eCommerce Supplies Toys eCommerce Analytics 120

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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

eCommerce

A Better Lemonade Stand

OCTOBER 31, 2017

Gain inspiration for your own ecommerce website design and implement some of the ideas so you can ultimately engage your audience on another level. The post 50 Beautiful and Creative Ecommerce Website Designs appeared first on A Better Lemonade Stand.

eCommerce 134

eCommerce 134

Klaviyo

NOVEMBER 1, 2017

Well-designed email templates can significantly increase customer engagement and revenue. The challenge comes when designing a beautiful email requires more time and creative energy than you have to spare. Klaviyo makes it easy to deliver powerful messages to your customers. Great templates are one crucial element towards making that possible. Today, we are excited to offer thirty brand-new templates, optimized for ecommerce, all available in our new Template Library. 30+ New Templates, Ready Fo

Webinar 111

Webinar eCommerce Customer Blog 111

RTP blog

OCTOBER 30, 2017

By Mike Rittler, TD Bank From appliances to home exercise equipment, many Americans don’t have the cash on hand to pay for big-ticket items. For others, it simply makes sense to take advantage of no- or low-interest offers. Always on the lookout for ways to boost sales, retailers are building partnerships with banks to offer direct-to-consumer loans.

Payments 150

Payments Merchant Services Customer Banking 150

SellBrite

NOVEMBER 1, 2017

Every ecommerce seller knows the rule — utilize your data to increase sales. Though everyone may have heard this rule, not everyone knows how to use data to increase their revenue. With so many metrics to track, it can be difficult to know which ones to focus on and improve. Sellers on Amazon who want to boost their revenue have to consider a unique set of data.

Merchant Services 116

Merchant Services Shipping Costs Fulfillment Shipping 116

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

Retail

A Better Lemonade Stand

NOVEMBER 2, 2017

Learning how to start an affiliate program for your ecommerce store is an affordable and low-risk way to grow your product sales in the longterm. The post How To Start an Affiliate Program for Your Ecommerce Store appeared first on A Better Lemonade Stand.

eCommerce 133

eCommerce Conversion Optimization 133

Steve Dennis

OCTOBER 29, 2017

None of us suffer from a deficit of experience. In fact, “stuff’ happens virtually non-stop. The daily rhythm of life is that we have ups and downs. Problems manifest, big and small. Complications arise, both profound and mundane. We encounter joys, concerns and everywhere in between. Items get checked off our to-do list. Or not. Amidst the backdrop of our existence come the many challenges to our equanimity.

Books 113

Books Other 113

Store Growers

NOVEMBER 2, 2017

About two months ago, I launched a new online store, Apes In Space , where I sell posters with cool space images. I did a launch post and an update at the end of the first month. This post is what happened during the first full month of the store. As with every update in this Sprout Series ,I’ll show you what exactly I’ve been doing: Traffic , Financials , Merchandise , Effort & Psychology.

SEO 101

SEO Blog 101

Klaviyo

OCTOBER 31, 2017

To be honest, I’m not a big fan of one-size-fits-all solutions. A one-size-fits-all dress isn’t going to look as good as a tailored option. And one-size-fits-all email marketing advice isn’t usually ideal for ecommerce stores either. Should a fashion and apparel ecommerce team really be evaluating themselves against the same performance metrics as a toys and games business?

Apparel 91

Apparel Fashion Blog Games 91

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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

POS

Omniconvert

NOVEMBER 3, 2017

It’s 2017. You’re not displaying the same content to all your traffic segments, are you? The personalized content experience for your users is not only an important part of converting visitors into customers, but a mandatory digital marketing action for companies to survive in the highly competitive e-market. Nowadays, marketers are talking to a smart audience, […].

Blog 94

Blog Marketing Customer 94

ecomdash

NOVEMBER 2, 2017

To help you improve the customer experience, we have put together a list of the five most common dropshipping mistakes, and how to fix them. Read more. The post Solutions for 5 Common Dropshipping Mistakes appeared first on ecomdash.

Customer Experience 90

Customer Experience Improvements Customer Blog 90

Steve Dennis

NOVEMBER 2, 2017

“Does this path have a heart? If it does, the path is good; if it doesn’t it is of no use. – Carlos Castenada, “The Teachings of Don Juan” The focus of our career. Who we vote for. What we say when challenged. Where we spend our free time. The people we decide to hang out with. The organizations and causes we support. The comments we make on social media.

Social Media 89

Social Media Operations 89

Retail Technology Review

OCTOBER 31, 2017

Aschheim (Munich). Wirecard, the international payment and internet technology provider, is collaborating with Staxter who will launch an e-commerce and value-added service platform soon.

eCommerce 79

eCommerce Payment Services Mobile Technology 79

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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

Consumer