Marketing Unboxed: Kylie Cosmetics Has the Key to Beauty Marketing
Optimizely
FEBRUARY 26, 2019
Want your very own Kylie Lip Kit? As you might expect, social media was a huge part of the Kyle Cosmetics marketing strategy. So it’s no surprise that her business has upwards of 20 million followers as well, making it one of the most popular brands on social media. But was it all just Instagram filters and influencer marketing?
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