Sat.Feb 23, 2019 - Fri.Mar 01, 2019

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Growing Sales With Attribution Models in Google Analytics

Store Growers

It doesn’t make sense to mix Transactions with Newsletter subscriptions since these visitors are at different points in their buying cycle. Or do they discover your site through some top of the funnel blog post, sign up for your newsletter and convert 12 days later via email? Make sure you only select a single goal for this analysis.

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How Washington Post, BuzzFeed and Business Insider Set Themselves Apart with Artificial Intelligence

Sailthru

That focus on personalization helped Business Insider achieve a 60% increase in click-through rates and a 150% boost in ad click rates within email newsletters. Based on the content readers engage with, Business Insider creates profiles on them, using that data to personalize content recommendations, both onsite and in emails.

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ChannelAdvisor Pulse E-Commerce Newsletter | February 2019

ChannelAdvisor

Welcome to ChannelAdvisor Pulse, our monthly e-commerce newsletter. We’ll be posting each month’s edition to the blog, but if you’d prefer to have it delivered directly to your inbox, sign up here. First up for ChannelAdvisor?