BigCommerce

NOVEMBER 10, 2017

Even if you didn’t know what it was called at the time, you’ve almost certainly seen an explainer video before. What are explainer videos? You know them. You do. Explainer videos are short online marketing videos, usually between 30 seconds to two minutes long, that explain your company’s product or service. Explainer videos can be live-action or animated, but are always fast-paced, to-the-point, and usually feature a professional voiceover.

eCommerce 419

eCommerce Demo Marketing Channel 419

Kissmetrics

NOVEMBER 9, 2017

Just in case you’ve been living under a rock for the past five years, Tinder is a hugely popular mobile dating app that matches potential partners based on user data and proximity. Since the application was launched in 2012, it has experienced explosive growth. Within two years, Tinder boasted 800 million swipes every single day. As of 2017, that daily figure is 1.6 billion.

Marketing 370

Marketing Presentation PayPal Other 370

Ecommerce Platforms

NOVEMBER 9, 2017

How do you feel about wasting free lunches, dinners, breakfasts, snacks, beverages, and packed or wrapped delivered fast foods? What about buying something that doesn’t trash the world around you while still offering fast, disposable materials? Can you forget “conventional” plastic? Can you eat ethically sourced food from unethically sourced plates?

Food and Beverages 260

Food and Beverages eCommerce Article eCommerce Platforms 260

RTP blog

NOVEMBER 10, 2017

By Miguel Ramos, Confirmit Retailers are facing increasing pressure to create a compelling and interactive shopping experience. The need to encourage customers to return to the store, rather than shop online, is a growing problem — because how easy is it to click a button, enter your credit card numbers and just wait for the package to be delivered right to your doorstep?

Customer Experience 150

Customer Experience Technology Customer Mobile 150

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

Payments

BigCommerce

NOVEMBER 7, 2017

In summer 2016, my company BarkBox scheduled a company retreat to a lake. Within minutes of receiving an invitation, panic set in. I had a drawer full of bikinis, but this was a work event, and I felt it would be more appropriate to wear a one-piece swimsuit. I set out to find an appropriate swimsuit and, hard as I tried, I couldn’t find one that was right for the occasion.

BigCommerce 395

BigCommerce Shipping Costs Shopify eCommerce 395

Kissmetrics

NOVEMBER 8, 2017

Woo-hoo! Your team just clinched another new customer. That’s great news. But before you celebrate, think about the next step in the sales process. Communication plays a critical role in fostering customer loyalty. To transform buyers into die-hard advocates, it’s important to improve your post-purchase emails. “For a business to thrive, it must provide customers with long-term value that translates into repeat purchases and, thus, increases the customer’s lifetime value to the company.

Shipping Costs 224

Shipping Costs Recommendation Marketing Customer Loyalty 224

RTP blog

NOVEMBER 8, 2017

With the continued growth of mobile shopping, more retailers are building out mobile apps to satisfy consumer expectations. But getting a first-time user to install an app isn’t easy — and it can be very costly. Mobile app marketing and retargeting company Liftoff analyzed user data for a year, and found that the average cost to acquire a user who makes a purchase via an app is $64.96.

Mobile 150

Mobile Retail Download Games 150

My Wife Quit Her Job

NOVEMBER 9, 2017

Today, I’ve got an extra special guest on the show. Perry Marshall is one of the world’s most sought after business consultants and is the author of many bestselling books in the PPC advertising industry including the Ultimate Guide To Google Adwords and the Ultimate Guide To Facebook ads. He’s consulted in over 300 industries and he’s known as the godfather of PPC.

PPC 139

PPC eCommerce Books Marketing 139

Ecommerce Platforms

NOVEMBER 6, 2017

What's one of the main problems with selling on places like eBay, Amazon, and even Etsy? Think about how you set up your Amazon store and the way you interact with your customers after a sale. Well, for one thing, Amazon branding is all over the packages sent out, the email exchanges, and of course, the Amazon Prime loyalty program they have had so much success with.

Customer Loyalty 146

Customer Loyalty Payments Customer eCommerce 146

Optimizely

NOVEMBER 7, 2017

How do you both work with and compete with Amazon? It’s not an easy task. We talked about this challenge with Jeff McRitchie, the VP of Marketing at MyBinding.com , one of the largest binding and laminating dealers in the United States. The company started 20 years ago as a small business with a traditional door-to-door sales force. McRitchie co-founded the web portion of the company, launching MyBinding.com in 2002.

Shipping Costs 150

Shipping Costs Small Business Retail eCommerce Merchant Services 150

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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

Technology

RTP blog

NOVEMBER 7, 2017

By Adam Blair, Executive Editor “Did you find everything you’re looking for?” One of the two suburban supermarkets I shop at has trained its cashiers to ask customers this question just as they are beginning to scan their items, and it’s often struck me as odd and sometimes irrelevant. Generally I say “yes” without much thought, or I toy with the idea of saying something snarky like “I was looking for inner peace, but I settled for a box of doughnuts.

Customer 150

Customer eCommerce Toys Supplies 150

SellBrite

NOVEMBER 8, 2017

eBay merchants offer everything from lightbulbs to vintage war posters on the marketplace. The platform’s niche products, like used items or one-of-a-kind collectibles, typically have fewer competitors than mainstream goods. eBay merchants offering these specialized goods are in smaller markets, so they have less information and examples to inform their own strategies for selling more and attracting customers.

Shipping Costs 150

Shipping Costs Merchant Services Shipping Improvements 150

GetElastic

NOVEMBER 8, 2017

Is your single-stack ecommerce platform limiting your customer experience and your company’s ability to innovate? Compare the capabilities of traditional single-stack ecommerce solutions with headless commerce modern solutions. Single-stack ecommerce solutions. What is a single-stack ecommerce solution? Traditional ecommerce systems couple the front-end presentation layer with the commerce engine.

Customer Experience 133

Customer Experience Customer Mobile eCommerce 133

ecomdash

NOVEMBER 10, 2017

90% of consumers say that videos are helpful when deciding to make purchases online. Use this guide to help you get started with ecommerce video marketing. Read more. The post Getting Started with Ecommerce Video Marketing appeared first on ecomdash.

eCommerce 128

eCommerce Marketing Consumer Blog 128

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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

Operations

RTP blog

NOVEMBER 6, 2017

By Greg White, Blue Ridge Commerce Has Changed…Changed For Good…And Changed For The Better In the days of Mad Men, brands pushed goods on consumers and presented a broad identity for consumers to aspire toward by choosing their product. To quote the Rolling Stones’ take on advertising; “…a man comes on and tells me how white my shirt can be, but he can’t be a man ‘cause he doesn’t smoke the same cigarettes as me.

Consumer 150

Consumer Technology Fulfillment Presentation 150

A Better Lemonade Stand

NOVEMBER 6, 2017

In this MXED review learn how you can dropship official pop-culture merchandise from franchises such as Star Wars & Harry Potter right to your customers! The post MXED Spotlight: Dropship Official Pop-Culture Merchandise to Your Customers appeared first on A Better Lemonade Stand.

Customer 132

Customer 132

GetElastic

NOVEMBER 8, 2017

Is your single-stack ecommerce platform limiting your customer experience and your company’s ability to innovate? Compare the capabilities of traditional single-stack ecommerce solutions with headless commerce modern solutions. Single-stack ecommerce solutions. What is a single-stack ecommerce solution? Traditional ecommerce systems couple the front-end presentation layer with the commerce engine.

Customer Experience 133

Customer Experience Customer Mobile eCommerce 133

Klaviyo

NOVEMBER 10, 2017

Crafting the perfect email takes time. You put hours into developing the content, placing the call-to-action, hunting down the perfect images, and hyperlinking the text. But what’s the point if no one’s opening your emails? A few weeks ago, we launched our new ecommerce benchmark report on abandoned cart emails. In the report, we determined the best performing subject lines, how emojis performed, and whether or not adding your discount to the subject line increased sales.

Shopping Carts 121

Shopping Carts eCommerce Mobile Customer 121

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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

eCommerce

SellBrite

NOVEMBER 10, 2017

Carter Seibels was getting bored. In the early days of her career as a jewelry maker, she fed off of the creativity and energy that went into every item she made and sold to her customers. She had a knack for creating unique and memorable handmade jewelry that literally stopped passersby in their tracks, and she was passionate about quality and attention to detail.

Jewelry 117

Jewelry Customer eCommerce Shipping Costs 117

Salsify

NOVEMBER 10, 2017

Brand marketing has always been about telling your story and connecting with customers. But the rules and traditional way to reach your customers have changed.

Marketing 96

Marketing Customer 96

Sailthru

NOVEMBER 9, 2017

This holiday season, online retail could hit two big milestones: In the share of shopping going online over the holidays, and in Amazon’s ever-burgeoning Prime membership. Even with all this online growth, a new report says that when it comes to omnichannel retail, U.S. brands are not as forward-thinking as their international colleagues. We’ll take a look.

Omnichannel 104

Omnichannel Internet Retail Online Retail Books 104

Steve Dennis

NOVEMBER 9, 2017

It’s no secret that mobile is becoming increasingly important in consumers’ shopping journeys. Retail brands as diverse as Target and Neiman Marcus have alluded to the pivotal role that digital plays in driving both their online and physical store sales. And of course when we say “digital,” often we mean mobile. In fact, for many retailers, mobile is becoming the front door to the store.

Mobile 96

Mobile Gifts Download Presentation 96

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

Retail

TradeGecko

NOVEMBER 7, 2017

Once upon a time, supply chain management was easy. Today, businesses have to contend with global competition, product life cycle compression, and most importantly, rising customer power.

Supplies 95

Supplies Management Customer 95

ecomdash

NOVEMBER 8, 2017

Subscription boxes are a big trend in ecommerce at the moment. Use these 5 tips to start running your own successful subscription box service today. Read more. The post 5 Tips For Running A Successful Subscription Box Service appeared first on ecomdash.

Subscription 90

Subscription eCommerce Blog 90

Sailthru

NOVEMBER 10, 2017

Two heads of growth are better than one. At least that’s our thinking after Kevin Kwon, head of growth at Spring , and Will Flaherty, head of growth at Rent the Runway , joined Hilary Milnes from Glossy for a fireside chat to discuss their successes in 2017 and plans for 2018. The topics are familiar: customer data, personalization, culture, media mix, and brand partnerships.

Arts 96

Arts Events Technology Subscription 96

Steve Dennis

NOVEMBER 8, 2017

The amygdala is sometimes known as the “lizard brain.” It’s more or less a holdover from prehistoric times and its role is to activate our primal survival instincts such as aggression and fear. When we are faced with a perceived threat, it can reflexively kick us into “fight or flight” mode. Sometimes–typically when we get overwhelmed and flooded with stress hormones–we can bounce back and forth from attacker to avoider, from villain to victim.

Presentation 94

Presentation Other 94

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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

POS

eCommerce Training Academy

NOVEMBER 4, 2017

We’ve gathered a list of New Year email subject line ideas as well as some New Year sale slogans to help you get started. You might also like: Boxing Day Email Subject Lines. Let’s get started! New Year Sale Names. Happy New Year Sale. End-of-Year Clearance. Year End Sale. End of Year Sale. New Year’s Sale. End of Season Sale. Year End Event.

eCommerce 90

eCommerce Gifts Shipping Arts 90

ecomdash

NOVEMBER 6, 2017

Many businesses are moving toward an omnichannel retailing strategy to gain a competitive edge. Here are the top benefits of omnichannel selling. Read more. The post Benefits Of Omnichannel Selling appeared first on ecomdash.

Omnichannel 80

Omnichannel Retail Blog eCommerce 80

Sailthru

NOVEMBER 9, 2017

Every marketer knows that the holiday season is hugely important. But while the short-term implications of holiday traffic are well-understood, sometimes the long-term potential is less appreciated. . A recent Sailthru survey found that 24 percent of marketers expect the holidays to be responsible for more than 40 percent of their annual revenue. That revenue is coming from two groups of customers.

Download 92

Download Mobile Recommendation Shipping 92

Steve Dennis

NOVEMBER 4, 2017

It’s been a long, slow slide for department stores. Starting some two decades ago, the major chains began leaking share to the big-box, off-the-mall players. Just as that started to stabilize somewhat, Amazon and other e-commerce pure-plays began chipping away at the sector’s once dominant position in apparel, accessories and home products.

Department Stores 89

Department Stores Accessories Apparel eCommerce 89

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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

Consumer