ESW
APRIL 15, 2019
Customers are looking for companies that make their shopping experiences seamless and emotionally engaging. Likewise, companies know that every interaction a customer has with their brand needs to be consistent and enjoyable. Often, this leads companies to focus on consistent messaging, personalization and channel integration as their primary optimizations to the shopping experience.
GetElastic
APRIL 18, 2019
Previously published on LinkedIn. Delivering a compelling experience online is an exercise in story telling, messaging, branding and creative design, things that marketers have been doing well for a long time. Delivering a compelling experience online, securely, quickly and at scale, all while being able to experiment and react to new customer insights?
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GetElastic
APRIL 17, 2019
Online retailers face an uphill battle in securing new customers. More than one hundred thousand websites launch every day. Many of these websites serve market niches – meaning it’s becoming increasingly difficult for general ecommerce sites to maintain market share against specialized retailers. Brick-and-mortar stores are fending off competition by recruiting entertaining, empathetic employees.
Forrester eCommerce
APRIL 17, 2019
Customer service organizations have been looking for ways to cut costs for decades. Now that chatbot mania has taken over, many are jumping on the bandwagon and attempting to replace their human agents with chatbots. In theory, that makes sense – a chatbot costs less than a human over time, and most customer service organizations […].
Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber
Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.
BigCommerce
APRIL 19, 2019
Like any other component of your business, your website is an important part of your customers’ journey—arguably one of the…
Optimizely
APRIL 18, 2019
Your most loyal and valuable customers shop across multiple channels, both online and offline. Consumers who buy products both online and in-store have a 30% higher lifetime value than those who shop using only one channel. In fact, customers don’t see “channels” in the same way as marketers do. They want a superior shopping experience wherever they are, whatever device they are using, and at the time that is convenient for them.
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Forrester eCommerce
APRIL 19, 2019
After returning from Mobile World Congress in Barcelona last year, where I walked miles to test every virtual reality (VR) and augmented reality (AR) experience, one thing was clear: They aren’t ready for mainstream consumer use. But what about for employees? I spoke with my colleague Sam Stern about the applications I’d seen at the […].
RTP blog
APRIL 18, 2019
By Katrin Zimmermann, TLGG The past years have been rough on the retail sector, to say the least. Still struggling to adjust to the rise of e-Commerce, retailers realize that a much bigger challenge is still ahead of them — urbanization. To understand how connected urban development and retail are, look no further than the bankrupt retailer, Sears. Sears first rose to fame in the 1920s, when Americans living in cities outnumbered those living in rural areas for the first time.
Optimizely
APRIL 16, 2019
KPI dashboards are flashing in the office; flash reports are flush with beautiful data viz; and you’ve even got a job req open for your very own data scientist (I bet it has been open for a while, too). You’ve successfully progressed to become a data-driven marketer. At the same time, your customers are providing a veritable treasure trove of interesting data.
My Wife Quit Her Job
APRIL 15, 2019
Whenever I get asked for advice on how to start an online business, inevitably the following questions arise. Steve, how can I make money fast? I need money now. Steve, how quickly can I expect to make real money with my business? Steve, what’s the best business model to make money now? Now your definition of “fast” may be different, but the general consensus among my readers is that making money within 1-3 months is pretty darn quick.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Forrester eCommerce
APRIL 18, 2019
To help retailers and brands plan for 2019, Claudia Tajima and I are interviewing our Forrester peers to discover how their 2019 predictions will affect retail for our series: “Applying 2019 Predictions to Retail.” Recently, Claudia interviewed J.P. Gownder, VP and Principal Analyst on Forrester’s CIO team and an expert in automation technologies. Here’s what J.P. thinks retailers and brands should expect and focus on regarding automation in 2019.
RTP blog
APRIL 15, 2019
By Christopher Hansen, IgnitionOne In 2019, Gen Z will surpass Millennials as the most populous generation , comprising roughly 32% of the population. Since the birth of the Internet, brands have looked to Millennials for advice on the latest trends and influences. But with the influx of Gen Z, brands must now revamp their marketing strategies to cater to both generations.
Optimizely
APRIL 17, 2019
Marketplaces everywhere always have a two-sided challenge. You have to both engage your target audience of buyers, and find and engage the right sellers who are a good fit for your specific market. It’s far from easy! Even if what you’re selling is as delicious as food from Uber Eats. Jessica van Rooyen is the Regional Marketing Lead for Uber Eats Canada , the massively successful offshoot of Uber that delivers food to your door.
Ecommerce Platforms
APRIL 18, 2019
So you have your product ready to sell online. You think it's incredible, you know people are gonna love it, and you're visioning your goods flying off the e-shelves. But, before you do anything, you’ll need to decide how you’re going to sell it and where. Do you really need to spend money better used in other areas of your business, building a new website?
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Forrester eCommerce
APRIL 15, 2019
Modern supply chains are faster, more dynamic, and more volatile than ever before. The digital economy thrives on scouring the globe for new markets and new sources of supply. Furthermore, agile supply networks outpace rigid supply chains, anticipating demand from empowered customers. But in contrast with rigid legacy supply chains, binding known and trusted vendors, […].
Canonicalized
APRIL 15, 2019
Tableau is making progress towards better interactivity. After the introduction of Set Actions in 2018, they are taking it up a notch with Parameter Actions and with the ability to show/hide dashboard containers (toggle). In this article, we are showing how these work and we share some ideas on how you can make use of them. The post Parameter Actions and Toggle Containers – New levels of interactivity in Tableau 2019.2 appeared first on Canonicalized.
Optimizely
APRIL 15, 2019
Business News Daily. The post Measuring Success When Working With Influencers appeared first on Zaius.
GetElastic
APRIL 19, 2019
Waiting is a pain and the tolerance threshold has become increasingly thinner as the demand for instant gratification has crept into every aspect of consumers lives. Waiting for a website to load is no different than standing in line. Slow page load time dramatically increases the website bounce rate – a 4-second delay in page response results in a 25% abandonment rate.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
Forrester eCommerce
APRIL 17, 2019
Wall Street loves a digital business. These technology-driven innovators, which put customer acquisition, retention, and experience at the center, have a different way of looking at the world. They are rewarded with growth and investment. And it’s not just digital natives. Digitally advanced incumbents, firms such as Accenture, Capital One, Microsoft, and Philips, also see […].
Inflow Insights
APRIL 16, 2019
In this piece we’re going to take a systematic look at how we optimize Google Ads (formerly known as AdWords) eCommerce campaigns to find the best performing strategies. We’ll be covering a total of 16 different strategies that apply for Google Shopping ads and Smart Shopping Campaigns, Dynamic Remarketing, Search Ads, In-Market Audiences and finally Dynamic Search Ads.
Optimizely
APRIL 16, 2019
MarTech Series. The post Zaius Adds New Dimension to Customer Behavior Analytics Using Predictive Intelligence appeared first on Zaius.
My Wife Quit Her Job
APRIL 18, 2019
I’m really happy to have Dustin Robertson on the show. Dustin is the CMO of Drip but in a prior life, he executed the digital marketing strategy for BackCountry.com and helped grow it to over 350 million dollars in revenue. Not only is he an ecommerce expert but he also serves as an advisor for Armada Skis, Vegas.com and other popular brands. In today’s episode we will talk about what it takes to win in the age on Amazon.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
Forrester eCommerce
APRIL 19, 2019
Years into the digital era, we see many companies that haven’t invested enough in modernizing their core. The so-called back office and other operational systems can seem disconnected from goals such as innovation and experience — but they are intricately linked. A legacy, monolithic core hinders innovation, growth, and employee and customer experience.
Omnisend
APRIL 16, 2019
Running an ecommerce store in the ‘hotly contested’ digital marketplace is a tricky affair. Everyone is working hard to outdo each other – investing in the best ecommerce platform software, employing ‘topnotch’ marketing strategies and offering the best customer experiences. Businesses want to stand out. They want to dominate our competitors. But most importantly, they Read more The post How to Increase Your Ecommerce Revenue by Leveraging Social Commerce appeared first on Ecommerce Marketing Au
Optimizely
APRIL 15, 2019
CDP Institute. The post Zaius Adds Automated Marketing Assistant appeared first on Zaius.
Webbula
APRIL 16, 2019
If you’ve never heard of Click Farms, then you are in for a shock. Almost no one is immune from click fraudsters no matter if you’re a small business running. The post Here’s How Click Fraudsters are Hurting the Email Industry appeared first on Webbula.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
Forrester eCommerce
APRIL 19, 2019
After delivering talks at several recent industry events and having a wide range of discussions with digital leaders, it’s clear that organizations are becoming increasingly pragmatic when it comes to digital. They are getting back to basics, and looking to deliver small, manageable chunks of innovation. They are also tossing aside their digital roadmaps – […].
GetElastic
APRIL 15, 2019
Gone are the days when marketing campaigns depend solely on traditional advertising and celebrity endorsements—welcome to 2019, the era of influencer marketing. To give you an idea, influencer marketing campaigns involve individuals who work with brands to promote their products among their followers. In today’s world, people are smart enough to not fall for larger-than-life promotions made by celebrities.
Ecommerce Platforms
APRIL 17, 2019
No matter how good your website looks- 98% of your web visitors will leave your site without buying or subscribing. To make matters worse, most of them will NEVER return! This means that while web traffic is great, it doesn’t mean much for an e-commerce business. What really counts is converting this traffic into sales. To do this you need to understand the type of message your visitor will respond to and deliver it at the right moment.
Bootstrapping Ecommerce
APRIL 16, 2019
After helping hundreds of websites with their exit popup strategy, this author thought it was time to share what he learned about exit popups along the way. The post 7 Exit Popup Tips to Get Your Store’s Exit-Intent Popups Right appeared first on Bootstrapping Ecommerce.
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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.
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