SellBrite
MARCH 25, 2019
There’s a lot of competition on eBay. Whether customers are looking for new or used golf clubs or the latest MacBook, there are hundreds of options for them to choose from. With the sheer number of products available to sift through, sellers like you need a way to stand out and get noticed or risk finding a permanent home on the back pages of eBay search results.
My Wife Quit Her Job
MARCH 25, 2019
Looking back, one of the biggest challenges of starting our ecommerce store was the lack of support. For example in 2007… We had no one to talk to. We had no one to share our experiences with. We had no one to compare strategies with. And to make things worse, most people doubted that we would ever be able to replace my wife’s 6 figure income selling handkerchiefs online.
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GetElastic
MARCH 28, 2019
Blockchain distributed ledger technology, the tech behind Bitcoin, has the potential to improve ecommerce. These are early days, however. So early that many people don’t understand what a blockchain is and what it means for business. Let’s start with the basics, then look at some of the potential use-cases for ecommerce. What is a blockchain? A blockchain is a database “ledger” that cryptographically seals records of digital data or events in an immutable time-stamped chain.
Forrester eCommerce
MARCH 25, 2019
When was the last time you answered a phone call from a phone number you didn’t recognize or opened an email from an unfamiliar sender? Like, never? Same here. The sad truth about most modern marketing tactics is that they’re too cheap and too easy. When anyone can do it, everyone will — which also […].
Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber
Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.
BigCommerce
MARCH 29, 2019
Understanding the motivations behind your buyers, how they interact with your ecommerce site, and where they are in terms of…
Optimizely
MARCH 27, 2019
This is a guest post from D Branding. Is RedBull the best energy drink? It doesn’t really matter if it’s the best since it’s been the biggest brand in the energy drinks category for 20 years. Why? Because RedBull has built a great brand. What do we mean by that? In 2014, AdAge Magazine wrote about RedBull: “Having a better brand is better than having a better product.” Trader Joe’s won the second year in a row as the American’s favorite grocery retailer on the Dunn
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Forrester eCommerce
MARCH 26, 2019
Apple and Goldman Sachs are partnering to deliver a new credit card. The industry seems to be quick to dismiss the partnership, especially the rewards program – but we think they’re missing the bigger picture. There’s an awful lot more at stake here than credit card rewards. The bigger concern for digital banks, traditional banks, […].
BigCommerce
MARCH 26, 2019
Today, we are excited to announce additional headless heads for ecommerce brands of all sizes as a CMS-agnostic headless checkout…
Kissmetrics
MARCH 26, 2019
As a child, I did everything that most kids did. I played outside with friends, I watched a lot of TV, I loved eating cereal for breakfast, and I went to school. My childhood wasn’t too much different than yours. But there was one thing that was a bit unique. I grew up watching Bloomberg before I went to school. Now, I don’t want you to think I was some child prodigy because I wasn’t.
Groove
MARCH 27, 2019
What is eCommerce Copywriting? Marketing copywriting has come a long way since the “big idea” days of the Mad Men era. Today's copy still requires strategy and creativity, but for an eCommerce site it ultimately boils down to two key factors: brand consistency and SEO. Both disciplines are equally important, but each requires unique tactics and skills to successfully implement.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Forrester eCommerce
MARCH 27, 2019
Direct-to-consumer brands (DTC) are making a splash — for example, Glossier and Rent the Runway just reached unicorn status (a valuation of $1 billion or more) last week. What does this mean for incumbent brands? We’ll be unpacking the DTC trend and its repercussions next week at Forrester’s Consumer Marketing Forum in New York City, […].
BigCommerce
MARCH 27, 2019
Over the last two decades, social media has become an integral part of people’s lives—and a crucial way for brands…
Optimizely
MARCH 27, 2019
The Empowered Marketer was at Shoptalk 2019 in Las Vegas, along with more than 8,000 smart retailers and eCommerce experts. I was there with an eye out for trends, interesting new marketing ideas, and original observations. Whether you attended or just wish you could have made it, this very special episode of The Empowered Marketer is all Shoptalk, all the time.
Ecommerce Platforms
MARCH 25, 2019
Is this the year you’re going to redesign your ecommerce website? If it’s been a few years since you have, then you need to know that a lot has changed. It almost goes without saying that a modern ecommerce site has to be designed for mobile first, as most that I work with now get 70% or more of their traffic from mobile devices. However that’s just a starting point—there are a lot of subtleties to consider if you want to your site to convert users into customers.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Forrester eCommerce
MARCH 29, 2019
We’ve just published this year’s edition of “The State Of Retailing Online 2019: Omnichannel, Marketing, and Personalization,” a report we conduct annually with the National Retail Federation (NRF). This research summarizes how retailers and digital business professionals are thinking about and investing in their stores and online businesses.
BigCommerce
MARCH 26, 2019
Earlier this month, Shopify announced a series of changes to its partner terms of service – changes that dictate the…
RTP blog
MARCH 29, 2019
By Ashwin Ramasamy, PipeCandy If you’re a follower of retail, you have definitely stumbled upon these terms in your newsfeed — DTC, D2C, DNVB. Andy Dunn, the co-founder of men’s clothing retailer Bonobos, coined the term “DNVB ” which stands for Digitally Native Vertical Brands. This abbreviation refers to brands that don’t operate on the traditional value chain model of design-produce-market/distribute through channel.
Ecommerce Platforms
MARCH 26, 2019
SquareSpace is without a doubt one of the biggest players when it comes to website builders. Most of its appeal lies in the fact that it boasts a wide variety of beautiful design templates. Tell you what though: This platform isn’t for everyone. For instance, if you need to add features such as more cookie banner options, multilingual experience, filter blog posts, automatically optimize images or even add more SEO options, SquareSpace just won’t do.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
Forrester eCommerce
MARCH 25, 2019
I get asked 2 questions at least weekly, in some cases almost daily: Where do we start for Zero Trust – Fix your IAM and user side of the equation. What is the difference between other frameworks and Zero Trust – Ok, now we can get down to the nuts and bolts on this one. Zero Trust turned ten years old this […].
GetElastic
MARCH 26, 2019
ICYMI: In February, we shared an article on the 4 ecommerce marketing takeaways from Netflix’s Black Mirror – Bandersnatch. Black Mirror – Bandersnatch from Netflix has been a great indicator to the way users will consume digital content in the future. This emerging trend could spill over into the ways brands decide to deliver marketing communications to their audiences (soon).
RTP blog
MARCH 27, 2019
By Alicia Esposito, Senior Content Strategist The retail community can always expect to get a few nuggets of wisdom from Sucharita Kodali, VP and Principal Analyst at Forrester. Whether on stage at one of the many retail conferences worldwide, on a cable news show or chatting with the Retail TouchPoints team, she has the ability to effortlessly break down complex concepts — and transform them into actionable insights.
Optimizely
MARCH 26, 2019
Destination CRM. The post Zaius Introduces Zam Marketing Assistant appeared first on Zaius.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
Forrester eCommerce
MARCH 26, 2019
Information technology keeps moving forward at an ever increasing pace. Business Intelligence (BI) technology isn’t falling behind and keeps constantly evolving. Gone are the days when vendors categorized themselves as IT focused and enterprise scalable vs. business user focused BI platforms mostly going after departmental and line of business (LOB) use cases.
Ecommerce Platforms
MARCH 29, 2019
BigCommerce serves as a way for legitimate businesses to make a fluid move to online selling. By legitimate, I mean that the majority of plans from BigCommerce provide extensive tools and product options for turning your already profitable, or upscaling, business into something special. But what is the BigCommerce pricing actually like? Is it more expensive or cheaper than the competition?
RTP blog
MARCH 27, 2019
Walmart turned heads at SXSW earlier in March by billing itself as a tech company for the first time. The retail giant hasn’t been shy about investing in newer technologies such as VR , robotics. and NLP-powered voice technology , making the case that tech will be a major part of its business going forward. The investments come as chief competitor Amazon continues to redefine its own customer experience (and everyone else’s) with technology, while Kroger continues to center its new store experie
Optimizely
MARCH 26, 2019
Martech Advisor. The post Zaius Unveils Data Science Powered Marketing Assistant, Zam appeared first on Zaius.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
Forrester eCommerce
MARCH 27, 2019
At Adobe’s marketing conference, the company focused on content and experiences as the key differentiators for brands. Watch my video summary of the event that explores these key themes. Questions or comments? Find me on Twitter. Forrester clients: setup an inquiry.
Inflow Insights
MARCH 26, 2019
For eCommerce companies looking to increase organic traffic, “scaling” content production, that is, building systems to produce a higher volume of content is usually a strategy that is on their radar. We hear this often from clients: “We’re looking to scale content production”, or “In the past, we tried scaling content production, then this happened”, etc.
RTP blog
MARCH 24, 2019
By Bryan Gray, Alorica As the retail industry transitions to a digitally-driven customer experience, companies are faced with the difficult task of creating an exceptional customer journey online. Digitization has drastically changed the way shoppers are engaging with retailers, with increased demand for self-service solutions. This new demand has resulted in more businesses implementing automation technologies such as chatbots and virtual assistants, to help make consumer interactions smarter,
My Wife Quit Her Job
MARCH 28, 2019
Every physical products business requires capital in order to grow. And cash flow can often be a problem because you need to invest a large amount of cash upfront to pay for inventory. In today’s episode, Victoria and I are going to discuss different methods of raising money along with the pros and cons of each. Victoria Sullivan is a marketing manager over at Payability and she’s an expert when it comes to raising funds for your ecommerce business.
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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.
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