eCommerce Metric Benchmarks: How to Analyze Your Online Store’s KPIs
Inflow Insights
JANUARY 15, 2020
For instance, you may be aiming a campaign toward newsletter signups to convert them later through email marketing. Rather than aiming toward direct revenue — as the goal would be in a remarketing campaign — the cost per lead and conversion rate is a good metric to measure how effectively you are building your audience over time.
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