Forrester eCommerce

JANUARY 17, 2020

Google’s recent announcement that it will deprecate third-party cookies in the next two years and turn to its privacy sandbox for alternative solutions has only added to the advertising ecosystem’s uncertainty. But what does it really mean for marketers, publishers, technology companies, and data providers?

Technology 210

Technology Marketing Customer Data Management 210

ROI Revolution

JANUARY 13, 2020

Sound the Alarm: Privacy Protection. There are huge concerns with privacy among consumers, and social media platforms like Facebook are facing these issues head on. Using automation and AI, this powerful format can automatically optimize for your brand’s goals and put your brand’s message in front of highly targeted custom audiences.

Marketing 174

Marketing Social Media Mobile Consumer 174

Liveintent

JANUARY 14, 2020

Lean Into Consumer Privacy. The connective tissue that defines an identity graph is critical to conversations about privacy. Partner with next-gen identity providers that can enhance your first-party data, help you monetize your inventory, and build tailor-made data solutions that comply with readers’ privacy preferences. .

Subscription 100

Subscription Events Webinar Mobile 100

Forrester eCommerce

JANUARY 13, 2020

Ai, Privacy and Transparency Dominate The Marketing Discussion At CES 2020 Rather than trolling the floor of the more than 4,400 exhibits at this years’ Consumer Electronics Show (CES) looking for the technology of the future, Jay Pattisall tried something different – listening to the conversations of marketers and agency executives for hot issues.

Consumer Electronics 44

Consumer Electronics Marketing Electronics Technology 44

Advertisement

What about customer privacy and the use of data? Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget?

Customer Data

eCommerceFuel

JANUARY 17, 2020

Part of its open-source Privacy Sandbox project aimed at targeting ads while protecting user privacy. Hope you enjoy! Subscribe: iTunes | Stitcher. In the News. Google Plans to Nix Third-Party Cookies in Chrome by 2022. Users must be part of a sufficiently large group to receive targeted ads.

Merchant Services 35

Merchant Services Payments Shopify eCommerce 35

Forrester eCommerce

JANUARY 13, 2020

This is the fifth and final entry in a short blog series highlighting lessons about consumer behavior and attitude to take away from the previous decade. Here, you can find the first, second, third, and fourth posts. I close by emphasizing an age-old, fundamental human truth that takes on renewed significance given the latest shifts […].

Consumer 195

Consumer Blog Customer 195

Speaker: Phil Irvine, VP & Director of Audience Intelligence

When you couple that with fluid data privacy changes, this creates an even fuzzier foundation to develop forward-looking marketing strategies. Whether concerned about data privacy and data management, or curious about how businesses can rethink approaches to designing shopping experiences, the answers are here.

eCommerce