Omniconvert
MARCH 5, 2020
The thing about having a brick and mortar online store is that you can skate by without much personality if. The post How to Define Your eCommerce Brand on Multiple Channels appeared first on ECOMMERCE GROWTH Blog.
Forrester eCommerce
MARCH 2, 2020
“Headless commerce” is the ubiquitous, abstract description of the modern commerce suite. Technical folks talk about it as if it’s the new gold standard, and you’re probably wondering if you’re expected to change your entire commerce stack. There’s one not-so-small problem though: “headless” means something different depending on who you ask – and where you […].
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Smile.io
MARCH 5, 2020
Let’s say you’re an owner of an ecommerce brand: you’ve been investing money in paid ads every season to increase sales, but you’re finding the ROI just isn’t there. Are you complementing your paid strategies with organic ones? As an ecommerce owner, you’ve probably felt the struggle of trying to get noticed by customers in the online sea of up-and-coming stores.
Profitero
MARCH 2, 2020
Here at Profitero, we use the term “digital shelf” frequently to describe what we do and why we do it. However, digital shelf is much more than a buzzword, it is an important concept to understand in the world of eCommerce. Brands spend around $500 billion per year for physical retail shelf space , when in reality, consumers increasingly are choosing to shop online on the digital shelf instead.
Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber
Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.
MakeWebBetter
MARCH 4, 2020
If it worked for them, it’ll work for us. We often say this while implementing a strategy that helped business giants grow in the past. But a critical part we miss is, we are in a growing stage and the leaders have already grown. They’ve spent the time in the industry and built their authority. […]. The post Demand Generation: A To Z Guide For Beginners appeared first on MakeWebBetter.
Forrester eCommerce
MARCH 2, 2020
What is the employee experience of a pandemic? Companies are making plans, governments are tracking the spread of the virus, but who is listening to the voice of the employees? What impact are they experiencing because of the coronavirus, even if they aren’t exposed to it? Help us track and share that. TAKE THE 10-MIN […].
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Kissmetrics
MARCH 3, 2020
Podcasting. You’ve heard about it before and I bet you’ve even listened to a handful of podcasts. But you probably haven’t created one yet. Just think of it this way…. There are over 1 billion blogs and roughly 7 billion people in this world. That’s 1 blog for every 7 people…. On the other hand, there are roughly 700,000 podcasts. That means there is only 1 podcast for every 10,000 people or so.
BigCommerce
MARCH 2, 2020
We won’t try to bat you on the head with the whole “retail is not dead” narrative.
Forrester eCommerce
MARCH 5, 2020
It’s no secret that credential theft remains a primary attack vector for cybercriminals. According to the FBI’s 2019 Internet Crime Report, phishing was the most widely reported cybercrime last year. Recently, we’ve seen a sharp uptick in the number of phishing attempts that leveraged the paranoia surrounding COVID-19 (coronavirus). The bitter truth is that legacy […].
Optimizely
MARCH 5, 2020
Shoppers no longer see personalization as a nice-to-have in their shopping experience, they demand it. By 2020 (that’s this year!) 51% of consumers expect that companies will anticipate their needs and make relevant suggestions before they ever make contact with the brand. This presents a really incredible opportunity that most smart retailers are already taking advantage of.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Omnisend
MARCH 4, 2020
Ever since we added SMS to Omnisend in 2018, we’ve seen growing interest in this channel. More and more brands are turning to text messaging to engage their shoppers in a more personal way. Watching this channel emerge, we could also see that the most successful marketers using it were the ones who found a Read more The post Unleash More with Free SMS : Our New Offer for (Real) Omnichannel Marketers appeared first on Ecommerce Marketing Automation | Omnisend.
BigCommerce
MARCH 3, 2020
Every year, 8,000+ retail thought leaders, educators, enthusiasts, and exhibitors descend upon the city of Las Vegas, NV.
Forrester eCommerce
MARCH 1, 2020
Not too long ago, executives from manufacturing and related industries would not consider running their internet of things (IoT) initiatives from a cloud. Now? It’s hard to find one who doesn’t enthusiastically embrace some role for the public cloud. Makers of industrial IoT software platforms have undergone a similar change of heart, pivoting from making […].
My Wife Quit Her Job
MARCH 4, 2020
Today, I’m happy to have my buddy Grant Baldwin back on the show. Grant runs The Speaker Lab which is a business that teaches others how to get paid and booked to speak. He also has a brand new book out called The Successful Speaker which I highly recommended. Over the past few years, he’s tripled his business using a combination of automated webinars, Facebook ads and email marketing and we’re going to dissect his strategies.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Ecommerce Platforms
MARCH 4, 2020
Going by our numerous SEMrush reviews over the past couple of years, I’ll admit that it’s one of the best market intelligence tools. No question about it. It has proven over and over again that it’s extremely reliable in not only SEO research, but also competitor intelligence across search platforms plus social media. More specifically, SEMrush packs a host of solid tools that are capable of generating insights about organic keywords, organic competitors, domain ranking on SERPs, Google Ad Campa
BigCommerce
MARCH 3, 2020
The year was 2008. Sony’s Blu-ray HD format seemed poised to replace the DVD.
Forrester eCommerce
MARCH 2, 2020
Forrester’s customer experience (CX) research team published more than 100 reports in 2019. I just published a report that pulls together our most important CX findings from those publications and highlights them in one place. The report is called Forrester’s Top CX Research Findings Of 2019. The key discoveries that I feature in this new […].
Steve Dennis
MARCH 5, 2020
As my fellow Forbes.com contributor Sandy Stein points out in a related post on J.C. Penney’s most recent quarterly earnings report: “You know the bar has been set low when comparable sales…of negative 7.7% (and) twice the loss of the previous year, meets expectations and executives appear to be pleased.”. Another “bright spot” that some pointed to was the improvement in gross margin— which actually isn’t all that hard to do when you slash inventories and (presumably) most of your meager
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
Ecommerce Platforms
MARCH 5, 2020
Having a hard time deciding whether you should proceed with your Magento to Shopify migration? Well, turns out you’re not alone. I’ve been there too, and I know how worrying it can get. Migrating your online store from one platform to another is a very delicate process, even when you’re dealing with a small ecommerce website. In fact, it’s almost equivalent to carrying out a surgery.
Salsify
MARCH 6, 2020
Salsify is now a listing partner for Facebook Marketplace. More than a third of the people on Facebook in the US use Marketplace each month to buy and sell things. Facebook Marketplace is a way for sellers to extend their reach to more consumers and personalize the customer experience. Facebook Marketplace surfaces the most relevant products to shoppers, helping your brands find end customers where they are already spending time shopping.
Forrester eCommerce
MARCH 3, 2020
March 2, 2020 BMC acquires Compuware. According to the press announcement: “The strategic combination of BMC and Compuware will build upon the success of BMC Automated Mainframe Intelligence (AMI) and the Topaz suite, ISPW technology, and classic product portfolios from Compuware to further modernize the mainframe industry.” At Forrester we see this a continuation of […].
Steve Dennis
MARCH 6, 2020
A few weeks back Macy’s announced plans to close 125 stores and eliminate more than 2,000 jobs. It will also be closing its Cincinnati, Ohio office and relocating Macys.com from San Francisco to New York City. The next day the company expanded on its “shrink to grow” strategy—dubbed “Polaris”—in its Investor Day presentation. The plans are heavy on “optimizing” and more than a bit aspirational (improving its loyalty program, focusing on private brands, expanding off-the-mall formats) when it com
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
Omniconvert
MARCH 3, 2020
Without segmentation, NPS becomes just another KPI that makes eCommerce managers even more confused. The Net Promoter Score (NPS) is. The post How smart eCommerce managers make use of NPS in 2020 appeared first on ECOMMERCE GROWTH Blog.
A Better Lemonade Stand
MARCH 6, 2020
This guide covers every aspect of how to make money on Youtube including set up, optimization, marketing, content, how to cash in on your content & more. The post How to Make Money on YouTube Through Ecommerce appeared first on A Better Lemonade Stand.
Forrester eCommerce
MARCH 5, 2020
What is the effect on your employees? Do they know what your plan is? This video interview with Forrester's Stephanie Balaouras reveals initial data from our survey.
MakeWebBetter
MARCH 3, 2020
So, you have purchased HubSpot for your business, great! But, before you really get started on it, do you have an idea of how fabulously HubSpot works? How can you reap more favorable results with the best inbound software? Undoubtedly, HubSpot is a powerful tool, useful for almost all businesses. But at the same time, […]. The post 5 Solid Reasons Why Choose HubSpot Solutions Partners For HubSpot Onboarding appeared first on MakeWebBetter.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
ROI Revolution
MARCH 2, 2020
Published March 2, 2020. In an exciting recent announcement , which was followed by an email to merchants, Google provided more information about the surfaces across Google program. Originally announced in mid-2019 as a program to freely showcase merchants’ products on Google search results and across Google’s managed platforms, retailers were ecstatic about the potential of receiving more unpaid traffic.
Wiser
MARCH 3, 2020
The 2020 Category Management Association and Shopper Insights Conference is in the bag! Hundreds of b rands, retailers, man ufacturers, and others met up in Dallas for three days of networking and educational seminars. . The agenda included sessions on emerging technology in category management, how to create value for shoppers, and case studies from industry leaders including Kraft Heinz, Clorox, and Walgreens.
Forrester eCommerce
MARCH 4, 2020
RPA (robotic process automation) is a tactical, short-term fix to digitize common, reproducible agent tasks in the contact center. It’s an easy overlay to your existing technology ecosystem and extends the life of the contact center applications. Forrester data shows that over 44% of organizations are already using RPA. There are two forms of RPA. […].
MakeWebBetter
MARCH 5, 2020
Before getting started with automate eCommerce with HubSpot. Let’s discuss, Why Go HubSpot only? If you are running an eCommerce store whether it’s a startup or any mid-sized eCommerce company, you better know how you manage thousands of tasks from your desk, from gathering customer’s data, sending marketing emails, answering the client queries, managing tickets […].
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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.
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