Optimizely

SEPTEMBER 9, 2019

My Total Retail. The post Why Back-to-School is Important for All Retail Marketers appeared first on Zaius.

Marketing 150

Marketing Retail 150

Wiser

SEPTEMBER 10, 2019

Pricing information is readily available for consumers at any time of day. Whether they’re looking online or in-store, they can find real-time prices in the blink of an eye. To put this in perspective, 96 percent of Wiser survey participants stated that they plan on comparing prices before making purchase decisions. They’re actively staying up-to-date on price changes and trends to find the best deal before deciding on a product.

Consumer 88

Consumer Mobile Omnichannel Information 88

FastSpring

SEPTEMBER 10, 2019

Picture this. You’re checking your credit card statement and see a charge that you don’t recognize. What do you do? You file a complaint with your bank, of course. This is called a “chargeback”, and if you’re an e-commerce merchant, they can cost your business—big time. Heartland Payment systems estimate that around 0.01% of all transactions end in a chargeback. 0.01% doesn’t seem like much, right?

Merchant Services 66

Merchant Services eCommerce Payment Services Payments 66

Webbula

SEPTEMBER 10, 2019

Trendline and Webbula The last quarter of the year is the busiest and most competitive time for email marketers. To ensure your email campaigns are reaching the inbox and your. The post Q4 Email Deliverability | Finish the Game Strong With These 5 Tips appeared first on Webbula.

Games 122

Games Marketing Information 122

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

Payments

Sailthru

SEPTEMBER 9, 2019

A writeup from eConsultancy lists 15 different categories of AI in Marketing — yikes! From best offer predictions to social listening to smart segmentation to facial recognition, vendors have sprinkled AI across nearly every stage of the customer lifecycle. And in many cases, marketers are working backwards, getting sold on new AI offerings that may carry risks and may not be the best fit or provide the biggest improvement in performance.

Marketing 60

Marketing Technology Customer Experience Demo 60

ecomdash

SEPTEMBER 11, 2019

Have you heard about the new marketing trend hitting ecommerce called microinfluencers? Here's everything small businesses need to know. The post Microinfluencers: Small Business’s Answer to Big Name Influencers appeared first on Ecomdash.

eCommerce 60

eCommerce Marketing eCommerce Marketing 60

GetElastic

SEPTEMBER 9, 2019

Chatbots are HOT. Gartner predicts chatbots will power 85% of customer service interactions by next year, and 31% of marketers believe that virtual personal assistants will have more impact than any other AI technology. Analyzing over 20 years of live chat transcripts, LivePerson found 69% of chats and calls could be handled quickly by bots, and Nielsen found 56% of online shoppers say they prefer to resolve issues through messaging apps than call customer service.

Merchant Services 159

Merchant Services Payment Services Live Chat eCommerce 159

Forrester eCommerce

SEPTEMBER 10, 2019

The Future of work is a constellation of innovations that address new or accelerating challenges for companies that aim to be customer-obsessed. High on the list of those innovations are what we can broadly term robots: artificial intelligence, automation, blockchain, other intelligent software, and even physical robots play a key role in changing how we […].

Other 394

Other Customer 394

Kissmetrics

SEPTEMBER 10, 2019

Google makes over 3,200 algorithm changes per year. That’s a lot of changes. Just think about that for a minute… and let that sink in. It’s roughly 9 changes per day. So how can you beat this gigantic company at their own game and rank high? Especially when you consider that they generate over $100 billion+ per year in ad revenue? You could follow their advice on how to rank well but that won’t do much for you.

SEO 269

SEO Blog Technology Improvements 269

BigCommerce

SEPTEMBER 13, 2019

In an increasingly digital world, the customer experience has evolved and become more important to a brand’s success.

Customer Experience 266

Customer Experience Consumer Customer 266

Advertisement

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

Technology

RTP blog

SEPTEMBER 13, 2019

By Sahil Kakkar, RankWatch It is really tough for online retail stores to boost their search engine visibility, since they have to optimize countless product pages for numerous categories. This leads to issues concerning metatags, URL structure, duplicate content and so forth. So I will provide you with seven SEO tips that any retailer can use to improve their store’s rankings on Google, and steer clear of running into the issues mentioned above.

Online Retail 150

Online Retail Improvements SEO Retail 150

Forrester eCommerce

SEPTEMBER 13, 2019

As I’m returning from the Eternal City, where I’ve had the chance to walk around Rome’s Baroque architecture gems and explore its awe-inspiring art collections, I cannot stop myself from reflecting on how much talent, courage, and leadership it took to transform and build such an incredible city. The seeds of the modern world were […].

Arts 388

Arts Financial Services Banking Customer 388

Optimizely

SEPTEMBER 11, 2019

Buying and investing in fine art used to be a pastime of only the most elite. But not anymore. Tappan is an online gallery that sells collections from emerging artists to modern buyers in a way that’s far more accessible and less pretentious. However, convincing ecommerce consumers to spend hundreds of dollars on a painting or portrait isn’t necessarily the same as persuading them to buy a pair of jeans.

Customer Experience 150

Customer Experience Shipping Costs Arts Marketing 150

BigCommerce

SEPTEMBER 9, 2019

Hemp-derived CBD products: you can’t avoid them anymore.

Banking 288

Banking 288

Advertisement

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

Operations

RTP blog

SEPTEMBER 11, 2019

The Retail TouchPoints Retail Strategy and Planning webinar series kicks off on Monday, Sept. 16 at 12 noon Eastern — the first of a weeklong 13-session marathon featuring industry experts from Accenture and Retail Systems Research, exclusive survey data and retailer case studies including Bonobos, Grove Collaborative, Keurig and CVS. The editors shared the sessions that they’re most eagerly anticipating, but each is sure to offer something of value for retail decision-makers.

Webinar 150

Webinar eCommerce Subscription Definition 150

Forrester eCommerce

SEPTEMBER 13, 2019

Henry Ford’s old dictum — “Any customer can have a car painted any color that he wants so long as it is black” — doesn’t apply in the age of the customer. Meeting customer desires and needs is paramount for success, but it’s getting harder to do so. Whether that be in the form of […].

Customer 369

Customer 369

My Wife Quit Her Job

SEPTEMBER 9, 2019

I’m probably the last person you’d ever expect to be good at sales and marketing. Growing up, I was shy and I studied a lot. I was a straight A student, captain of the math team and I took the SATs in the 4th grade so I could attend “nerd” camp. Prior to quitting and going all in on my businesses, I was a hardware engineering director where I stared at a computer monitor all day long looking at squiggly green lines like the picture below.

Marketing 158

Marketing Customer 158

Ecommerce Platforms

SEPTEMBER 9, 2019

Whether you love books or you just love selling online, there’s no doubt that selling books online can be a profitable sideline or full-on business. You just need to do your research and work hard at it. The book industry remains quietly successful in the face of enormous competition. Not least because there are tons of different formats we read the written word in.

Books 164

Books Shipping Costs Payment Services Payments 164

Advertisement

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

eCommerce

RTP blog

SEPTEMBER 9, 2019

By Stuart Blake, BlueVine Every year, America’s 30 million small businesses work incredibly hard to earn their slice of the $700 billion+ holiday season sales pie. With issues like tariffs, growing competition from e-Commerce giants, and not to mention a potential recession that has 80% of small business owners concerned, it’s critical that small retailers start preparing for the holiday rush well before temperatures begin to drop.

Small Business Retail 150

Small Business Retail Shipping Costs eCommerce Gifts 150

Forrester eCommerce

SEPTEMBER 10, 2019

With 2020 on the horizon, leading healthcare organizations (HCOs) are starting their strategic planning. Forrester’s latest data shows more than half of healthcare purchase influencers are planning new or increased investment in AI tools over the next 12 months. To no surprise, AI has been a leading area of interest and inquiry among healthcare clients. […].

Customer Experience 367

Customer Experience Customer 367

Omnisend

SEPTEMBER 13, 2019

In May of 2019, Mailchimp launched a huge announcement that they were pivoting from an email marketing platform to an “all-in-one marketing automation platform.” While those in the digital marketing sphere saw this coming a mile away, given their recent rupture with top ecommerce platform, Shopify. However, this news left many Mailchimp customers wondering what Read more The post Mailchimp Pricing Increase 2019: What does it mean for your email marketing strategy?

Marketing 166

Marketing eCommerce Platforms Shopify eCommerce Marketing 166

My Wife Quit Her Job

SEPTEMBER 11, 2019

Today I’m thrilled to have Dawn LaFontaine on the show. Dawn was a finalist on the 5 Minute Pitch, my Shark Tank like show with Mike Jackness, Greg Mercer and Scott Voelker where we gave away 50,000 in cold hard cash. Dawn runs an ecommerce business selling card board boxes for cats. Her products have been featured in Parade, Product Hunt and the Boston Globe.

Books 120

Books eCommerce Marketing Other 120

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

Retail

Ecommerce Platforms

SEPTEMBER 11, 2019

Did you know, as many as half of all online marketers say that inbound marketing strategies, like onsite forms, are their primary source of lead generation? In light of this, more and more people are upping their online form game. Cue, Paperform. Want to learn what Paperform could do for your business? Read on! Who's Paperform? Founded back in 2016 by a married couple, Dean and Diony McPherson, Papeform came to fruition.

Payment Services 126

Payment Services Subscription Live Chat eCommerce 126

Forrester eCommerce

SEPTEMBER 10, 2019

It was a good day for Apple. Today’s Apple announcements largely consisted of modest, incremental improvements to its established line of products. But it also signaled Apple’s intention to take a leadership position in the future of business, a shift away from products, beyond services, to hopes. To explain, I’ll go back in time. Twenty-two […].

Improvements 355

Improvements Consumer Customer 355

SellBrite

SEPTEMBER 10, 2019

Today, running Darkhorse Gifts is a full-time job for Aydon Cuddington and Kirk Quesnelle, but it wasn’t always that way. Before they had a firm understanding of search engine optimization (SEO), they were running an Etsy store that sold high-quality, custom-engraved gifts, but they weren’t maximizing their traffic — and by extension, their revenue.

SEO 119

SEO Customer Shipping Costs Payment Services 119

GetElastic

SEPTEMBER 12, 2019

Oversee order processing, monitor inventories, and most importantly, manage a team of logistics professionals in an effective and efficient way – that’s just the top of the list of what fulfillment managers have to think about and solve daily. . Customer orders must be properly received, processed and delivered for maximizing customer satisfaction and for ensuring business’ growth.

Fulfillment 112

Fulfillment Management Operations Information 112

Advertisement

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

POS

Ecommerce Platforms

SEPTEMBER 13, 2019

The money is in the list, or so they say. But how much do you need to invest into nurturing that list if you want to see significant results? GetResponse is an email marketing tool that helps you to manage your connections with crucial leads through carefully segmented campaigns and attractive messages. With GetResponse, you can create immersive newsletters that inspire the people on your mailing list and improve your chances of conversions.

Webinar 123

Webinar Marketing eCommerce Management 123

Forrester eCommerce

SEPTEMBER 10, 2019

Core software systems manage financial, customer, inventory etc. and automate business processes like billing and merchandising. Most of these are too inflexible, outdated, and chaotic to give businesses the flexibility to win, serve, and retain customers. Application development and delivery (AD&D) leaders want to modernize these core apps using cloud technologies and practices.

Technology 345

Technology Management Customer Information 345

TradeGecko

SEPTEMBER 13, 2019

If you’ve found your way to this blog, chances are it’s because you want to know how to become an Amazon seller utilizing Fulfillment By Amazon (FBA). We’re here to answer that very question with our Amazon FBA step by step guide. TradeGecko’s inventory and order management software will help you automate your workflows so you can focus on growing your business.

Fulfillment 87

Fulfillment Blog Management Multichannel 87

GetElastic

SEPTEMBER 11, 2019

Ecommerce has emerged as the most popular online activity around the globe. Revenues have hiked almost twice in the past five years with expectations of the total retail ecommerce sales worldwide of $2.3 trillion in 2017 to go up to $4.88 trillion US dollars in 2021. Due to this, there has been a rapid downfall of revenues for the traditional brick-and-mortar stores. .

eCommerce 95

eCommerce Recommendation Technology Information 95

Advertisement

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

Consumer