5 Tips for Maximizing Influencer Marketing’s Impact
Retail TouchPoints
SEPTEMBER 2, 2021
Although these relationships start on Instagram, TikTok and other apps, they continue through email newsletters, podcasts and other organic and owned channels. Vitola noted that social media gives followers a “sneak peek” into these people’s lives, which helped create a deeper level of connection and community amid COVID-19 lockdowns.
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