BigCommerce
JUNE 27, 2017
The dream is a familiar one… . Every ecommerce store owner dreams of growing their online store to rival all the big names out there. I am sure every one of us wants to have thousands of customers daily, millions in revenue, and a feature on the cover of Fortune’s “Fortune 500” issue. All you need to achieve to get there? Consistently increasing revenue.
My Wife Quit Her Job
JUNE 26, 2017
If your goal is to start the next Facebook or the next Google, you’ll need a large amount of upfront cash to jumpstart your business. If you want to start the next Amazon.com, you’ll need to invest a significant amount of money to hire engineers and web developers. But if all you want to do is make enough money to quit your job and start a “lifestyle” business, you don’t need much money at all!
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Kissmetrics
JUNE 27, 2017
Out with the old, and in with the new. That’s the expression. The old? Email marketing. It’s just so 2010. The new? Social…media, proof, marketing. Just look at the proliferation and popularity of social media platforms – Facebook alone has 1.94 billion monthly active users – and the increasing use of social ads. Facebook again leads the charge, earning $7.857 billion in the first quarter of 2017 from advertising revenue.
Optimizely
JUNE 27, 2017
When marketers think about attribution, they most often do so in terms of channel performance – how the channel is performing relative to itself, and how much revenue it generates. There are a few key problems with this mindset, namely: 1. Measuring the effectiveness of each channel relative to itself means you’re limited to channel-specific metrics like open rates, click-through rates, conversion rates, etc. and only tell a very small piece of the entire story. 2.
Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber
Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.
BigCommerce
JUNE 29, 2017
Steve Jobs is – without doubt – one of the greatest founders and entrepreneurs of the past century. Heck, probably ever. His strategic influence and design-first culture helped build Apple into the world’s most valuable company. That, and some of the most stunning, minimally-designed, intuitive and user-friendly products ever made. An entrepreneur is no more successful than the quality of what he sells to the world, be it a physical product, service, or idea.
RTP blog
JUNE 30, 2017
By James Ramey, DeviceBits Assisting customers on a brand’s products and services has provided countless solutions to the number of daily customer inquiries. On the surface, it seems agents have everything they need to provide a valuable customer experience for the customers they are interacting with. Having knowledgeable and reliable agents creates a genuine connection between business and its customers.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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Optimizely
JUNE 30, 2017
If your brand sells products that are “consumable” or need to be replaced on a regular basis, replenishment campaigns are the best way to encourage a repeat purchase while being in tune to your shopper’s needs – if they’ve bought this item from you already, they’ll need a reminder to restock before they run out. Items that are considered consumable include: 1.
BigCommerce
JUNE 27, 2017
Customer research for ecommerce stores is essential. Not only does it inform conversion optimization , it allows you to adjust your overall marketing and customer acquisition strategies. By using traffic analytics to determine which traffic sources ( especially PPC and ad traffic ) lead to most conversions, you can gauge the efficiency of your acquisition strategy.
RTP blog
JUNE 28, 2017
The Amazon acquisition of Whole Foods is top-of-mind in retail and on Wall Street. Every retail and business expert has weighed in on the business implications of the pending merger. But what about consumers? In an opinion piece last week, New York Times contributor Stacy Torres suggested that shoppers don’t want to buy groceries from a robot.
Kissmetrics
JUNE 29, 2017
A successful attorney’s entire job rests on one question: can he persuade the jury to view the case as he does? If he can, he wins. Steal these 10 conversion lessons from attorneys to make your SaaS onboarding emails more persuasive and, in the process, increase your conversions. 1. Know Your Goals. How do you know when you’re successful if you don’t have a goal?
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Optimizely
JUNE 29, 2017
A customer’s average order value – or AOV – is a critical input to their eventual lifetime value. It goes without saying that the more your shopper spends per purchase, the more likely you are to make up the costs of acquiring that customer with an eventually high lifetime value. The key is to make sure you’re surfacing insights about what your customers want at every step of their shopping journey, so that your efforts to drive average order value are still customer-centric.
BigCommerce
JUNE 27, 2017
In order to better understand what it takes for visitors to convert, let us now examine the specific challenges that ecommerce sites need to negotiate and solve in order to sell anything to their visitors. Issues of trust and credibility for ecommerce conversion. Any visitor that reaches an ecommerce website and starts considering its offer needs to overcome the issue of whether they can trust what your website offers.
RTP blog
JUNE 26, 2017
By Georges Smine, Opera Solutions Recent news about closures of brick-and-mortar stores paints a gloomy picture for the retail industry, with retailers seemingly having no hope for recovery in the face of the e-Commerce giants. Some media outlets are even predicting another big short in commercial mortgage-backed debt. In light of all this doom and gloom, should retailers give up and shut down their stores, consolidating their operations to the Web?
Kissmetrics
JUNE 28, 2017
When was the last time you took a look at your analytics dashboard? I mean a truly in-depth look? Sure, all those high-performing landing pages and conversion numbers are great — but there’s something your analytics isn’t showing you — Engagement. “Well, that’s not true”, you insist. “I can see how many users clicked on this link or bought that product and ultimately converted into paying customers — isn’t that a form of engagement?”.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Optimizely
JUNE 29, 2017
Most ecommerce marketers know that on average, 80% of your sales will come from 20% of your customers. This means it’s not only critical to make sure your shoppers have a positive and memorable experience with your brand, but that you need to actively drive repeat purchases as early as possible – so you can see more of your customers coming back for second purchases, and more of your one-time shoppers turning into repeat purchasers.
BigCommerce
JUNE 27, 2017
Once all the data is in, it is time to compile the elements that need improvement and consider how to improve them. Each website issue detected through research must be included in a comprehensive list. This list is continuously updated as research uncovers new issues. The next step is devising solutions for those issues. When addressing site issues, there are two types of problems: Those that are actionable immediately without any testing.
My Wife Quit Her Job
JUNE 29, 2017
Today, I’m thrilled to have Daniel Parker on the show. Daniel is someone who I met at the Ecommerce Fuel Live conference in Savannah, Georgia and he actually taught me a few things that I was not doing with my Google Shopping ads that I promptly fixed as soon as I got home. Daniel runs MyChoiceSoftware.com which is an online store that sells boxed software online.
Ecommerce Platforms
JUNE 26, 2017
Are you looking for a way to improve your customer relationships? An FAQ page might just do the trick. Not only is an FAQ area essential for guiding your customers around your site, but it can serve as a trust-builder, convincing customer to buy more products by giving them additional information. But how do you create the perfect FAQ page? Keep reading to find out.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
A Better Lemonade Stand
JUNE 26, 2017
Backlinks are an essential part of a well put together SEO strategy and learning how to build backlinks can help boost your website’s traffic. The post How to Build Backlinks: 10 (of 50) Ways to Get Backlinks to Your Store appeared first on A Better Lemonade Stand.
BigCommerce
JUNE 27, 2017
We’ve examined statistics of testing, different types of tests, and how test results can be interpreted. Now it’s time to briefly examine how exactly to set up an A/B test, including the individual steps to follow and tools to use. Step 1: Formulate the test. You need to know what the problem is, how to fix it, and what results you can expect. Depending on the number of solutions and the expected result, you can decide what type of test to use.
SellBrite
JUNE 30, 2017
At Sellbrite, we want to see ecommerce business owners and entrepreneurs everywhere succeed—that’s why we built our software, and that’s why we publish new content on this blog each week. Our goal is to provide our customers and readers — to provide you — with the tools, resources, and education needed to launch, manage, and scale successful ecommerce businesses.
Retail Technology Review
JUNE 27, 2017
WatchGuard's latest quarterly Internet Security Report reveals that despite an overall drop in malware detection, Linux malware made up more than 36 percent of the top threats identified in Q1 2017.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
TradeGecko
JUNE 28, 2017
This case study features Dirty Knees Soap Co. and how they use TradeGecko. After receiving their first large wholesale order from a national chain, the business needed a solution to automate their order and inventory management process. We sat down with the company owner, Heidi Danos, who told us about their business journey, their experience with TradeGecko and more.
BigCommerce
JUNE 27, 2017
A landing page is a web page whose primary function is to serve as a call to action for your promotional campaign, whether online or offline. While any page on which a visitor arrives could technically be considered a landing page, for our purposes, we will only consider landing pages connected to a campaign. The reason? These are the only types of landing pages where visitors’ expectations can be managed and predicted (and optimized against for conversion rate).
Rishi Rawat
JUNE 26, 2017
1: Brick and mortar retail is really cost intensive. 2: Brick and mortar retail can’t compete again Amazon.com. 3: With brick and mortar retail one has to sign long-term storefront leases. 4: Enter Bulletin ( bulletin.co ). 5: Bulletin takes the flexibility of ecommerce and brings it to brick and mortar world. 6: The advantage of a retail store is the idea of unexpected discovery.
Retail Technology Review
JUNE 27, 2017
ACI Worldwide, the global provider of real-time electronic payment and banking solutions, and Alipay, is launching Alipay in South Africa, via regional payment service provider (PSP) Peach Payments.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
TradeGecko
JUNE 29, 2017
Dà-Jiāng Innovations Science and Technology Co, best known as DJI, took the global drone landscape and airscape by storm in only a handful of years. We explore how DJI achieved success through its tight supply chain management and extensive R&D.
BigCommerce
JUNE 27, 2017
The most crucial thing to understand about CRO is that it’s not a one-off effort to improve website performance. In fact, when the first test program ends, it should lay a foundation for further optimization efforts. CRO and testing should be an inseparable part of the everyday operations of any ecommerce store. To start your testing culture off right, start with success.
Bronto
JUNE 29, 2017
With so much changing in the world of ecommerce, your stand-by strategies won't always cut it. Check out these ideas to give your email campaigns a boost. The post Top Tips for Creating Email Campaigns That Convert appeared first on Bronto Blog.
Steve Dennis
JUNE 25, 2017
Since I anticipate being labeled a Luddite, a Socialist and a hypocrite by some, let me acknowledge that I firmly believe that Amazon has done a lot of good for consumers by expanding choice, making shopping far more convenient and by delivering extraordinary product value. I recognize that many retailers were long overdue for a swift kick in their strategy.
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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.
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