What is Retail’s Most Potent Weapon?
OrderDynamics
JANUARY 29, 2019
In fact, in the Jan-Feb 2019 HBR article “ Retailers are Squandering Their Most Potent Weapons ” Marshall Fisher, a Professor at Wharton School of Business, highlights the importance of getting retail right. The article provides a retailer example of over 800 stores. From pure eCommerce, to Click and Collect, to pop-up stores.
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