Forrester eCommerce

JANUARY 28, 2019

In the United States, Europe, Canada, and India, January 28 is designated Data Privacy Day to mark the signing of the first legally binding, international treaty that dealt with data protection and privacy in 1981. Thirty-eight years later, technology has only further emphasized the need for privacy regulations and requirements.

Technology 353

Technology 353

Optimizely

JANUARY 29, 2019

As data privacy and consent become more important, this is a powerful aspect of B2C CRMs. B2C CRMs are not only GDPR compliant, but you can also build a preference center and allow your potential customers to completely customize how you communicate with them.

B2C 210

B2C Customer Data eCommerce Platforms B2B 210

UpSellIt

JANUARY 30, 2019

Phrases like “we promise to never sell your information” or “your privacy is important to us” are far more effective. While this is a nice thought, it’s ironically an excellent way to be marked as spam. What to Use Instead. In these cases, it’s best to elaborate on what you won’t do. Conclusion.

Information 62

Information Marketing Consumer Blog 62

Advertisement

What about customer privacy and the use of data? Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget?

Customer Data

Speaker: Phil Irvine, VP & Director of Audience Intelligence

When you couple that with fluid data privacy changes, this creates an even fuzzier foundation to develop forward-looking marketing strategies. Whether concerned about data privacy and data management, or curious about how businesses can rethink approaches to designing shopping experiences, the answers are here.

eCommerce