BigCommerce

MAY 8, 2017

How important are product images to ecommerce? Hmm… let’s ask the VP of Google Shopping : Whether they’re looking for a new sofa or the perfect pair of earrings, people who search and shop on their smartphones at least once a week say that product images are the shopping feature they turn to most. Jonathan Alferness, Vice President, Product Management, Google Shopping Inside AdWords, May 2016.

eCommerce 412

eCommerce BigCommerce Banking Fashion 412

Optimizely

MAY 9, 2017

Marketers know that personalizing content to each shopper’s unique needs and preferences is important. What they may not know is that irrelevant content is as dangerous as relevant content is important – missing a signal of intent, or failing to understand what your customer is looking for, could guarantee that a frustrated shopper never returns.

Recommendation 191

Recommendation Fulfillment Customer Other 191

My Wife Quit Her Job

MAY 10, 2017

Today I am thrilled to have Jessica Thorpe on the show. Jessica is the President of Gen.Video which is a site that matches businesses to influencers especially in the video space. Now if you’ve been selling anything online, you know that influencer marketing is huge. One of my prior guests Emmanuel Eleyae in episode 57 used You Tube influencers to generate 65K in 4 months and is now making 7 figures.

Marketing 171

Marketing 171

RTP blog

MAY 12, 2017

By Phil Chang, Hubba There’s a new era of commerce, one that no longer resembles the model that brands and retailers have been operating under for the past 20 years. For any business, the consumer has always been the end destination. Retail technology, however, has completely changed the journey. The old model of commerce saw brands as manufacturers of products and retailers as the gatekeepers of what is commercially viable and appealing to consumers.

Payment Services 150

Payment Services Drop Ship Retail Shipping Costs 150

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

Payments

BigCommerce

MAY 8, 2017

When it comes to retouching images, there’s no need for a lengthy intro. Nor are we going to bother with a discussion of fundamental image edits because we’ve already covered that in the others chapters in this guide and we’ll assume you are following general best practices. If not, you can get caught up in the subsequent chapters where we cover: How to build your own product photo studio (including the equipment you will need).

Apparel 275

Apparel Outdoor Presentation Improvements 275

Optimizely

MAY 12, 2017

Marketers who use web push are at an advantage: they can reach out to customers with maximum relevance, and communicate with customers in real-time and during peak engagement. In fact, not using web push to improve your customers’ shopping experiences whenever you have an opportunity to do so is wasting one of the most effective resources marketers have at their disposal.

Channel 170

Channel Marketing Customer Recommendation 170

RTP blog

MAY 8, 2017

By Phil Dance, Alter Agents Over that last several years, hyper-personalization has become a necessity for brands and retailers. This level of personalization uses data to provide more personalized and targeted products, services and content. Retailers that are embracing the rapidly advancing artificial intelligence, automated personalization technologies and machine learning are positioning themselves for the future.

Technology 150

Technology Recommendation Channel Consumer 150

SellBrite

MAY 8, 2017

To succeed in ecommerce, it’s not about being able to drive tons of traffic to your website—it’s about being able to attract the right people. Sendings hundreds of thousands of people to your website might help you build brand awareness, but unless you’re focused on engaging with qualified shoppers who actually want your products, you won’t get very far.

eCommerce 152

eCommerce Social Media Blog Marketing 152

My Wife Quit Her Job

MAY 8, 2017

One of the biggest advantages of running an online business is that it’s inexpensive to start. For as little as $5 per month, you can launch a business that can potentially make you 7 figures and beyond. Now as far as online business models go, most people gravitate towards starting a blog, a niche affiliate site or an online store and I’ve been reasonably successful with all 3.

Blog 141

Blog eCommerce Marketing 141

Fastr

MAY 9, 2017

According to the Forrester report, The State of Retailing Online 2016, ecommerce industry conversion rates have stopped climbing at their previous (and expected) levels. Only 6 percent of retailers are seeing conversion rates higher than 10 percent, with most retailers’ rates hovering between 1 and 3 percent. Some of the biggest barriers to increasing conversions are: •.

eCommerce Design 124

eCommerce Design eCommerce Retail Customer Experience 124

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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

Technology

Ecommerce Platforms

MAY 9, 2017

Marketplaces are a growing phenomenon in ecommerce at the moment but in 2 regions a similar story seems to be happening. “In 2007, only 10% of digital sales went to the 3rd party merchants listed on a marketplace. Steadily, and perhaps stealthily, the figure climbed to 35% in 2016, according to Euromonitor International. Retailers around the world are now reckoning with this new normal in digital commerce.

Merchant Services 131

Merchant Services eCommerce Payment Services Payments 131

A Better Lemonade Stand

MAY 8, 2017

With this data-driven strategy learn how to conduct effective product research so you can find a profitable product idea to sell on Amazon. The post How to Conduct Effective Product Research to Sell On Amazon: A Data Driven Approach appeared first on A Better Lemonade Stand.

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Steve Dennis

MAY 9, 2017

If you follow retail at all you’ve no doubt read multiple recent stories claiming that we are in the midst of a “retail apocalypse.” Like Chicken Little, these journalists and pundits see the sky falling on physical stores and a veritable tsunami of store closings, mall foreclosures and bankruptcies. I imagine they also expect a plague of locusts to descend upon us at any minute, as darkness covers the land.

Retail 119

Retail Arts Other Improvements 119

SellBrite

MAY 11, 2017

Companies such as Amazon and Walmart change their item prices millions of times each day. Advances in technology has made price comparison and price optimization easier than ever. And, it’s no longer a luxury to use an automated repricer. More and more third-party merchants on Amazon are choosing to move from a manual pricing strategy to automated repricing software such as RepricerExpress to keep their prices competitive.

Shipping Costs 118

Shipping Costs Merchant Services Live Chat Fulfillment 118

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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

Operations

Ecommerce Platforms

MAY 10, 2017

Ryan Stewart of Webris is an all around cool guy. He’s been featured on some of the biggest marketing publications like Moz and Ahrefs, and his post on why he stopped selling SEO services was one of the most popular articles on the Moz blog last year. Then I came across a case study of an Ecommerce store that he put together. I was blown away. He actually laid out how he built the entire site, produced content, and hit over a million visitors a month in the first year.

SEO 106

SEO Blog eCommerce WooCommerce 106

Klaviyo

MAY 11, 2017

If you’re a Klaviyo customer, it’s a safe bet that you’re a fan of data-driven marketing. Every time you go into your account, you see lots of information about the emails you’ve been sending: What’s performing well? What needs to be optimized? And most of all, how much money is email generating for your store? But maybe you’ve wondered about what other ecommerce stores are seeing in their accounts.

eCommerce 100

eCommerce Marketing eCommerce Marketing Information 100

Retail Technology Review

MAY 9, 2017

By Dan Thornton, Head of Solution Development, Hughes Europe. Tech-savvy millennials may be spending like no other generation before them, but their ravenous appetite for online content and data enables them to make well informed decisions about what to buy and where to shop.

Retail 98

Retail Information Other 98

Steve Dennis

MAY 8, 2017

Urban Outfitters is the latest retailer to be called out for the insularity of its board leadership. And rightly so. The lack of diversity, measured on just about every relevant dimension, has been a persistent and intractable issue for many large company boards. It’s hard to imagine an industry that is more in need of outside, diverse and challenging perspectives than retail.

Retail 92

Retail Games Technology Consumer 92

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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

eCommerce

Ecommerce Platforms

MAY 7, 2017

Sometimes a niche falls into your lap. Other times you have to search long and hard for it. Inventors don't have this problem as much since they're creating items that generally have no market to begin with, or the product is so unique that they don't have to think about discovering a profitable niche. But if you're not creating a completely new item, how do you go about finding the products to sell in your store?

eCommerce 106

eCommerce Books Fashion Mobile 106

Klaviyo

MAY 12, 2017

Inactive subscribers are often overlooked as checked out (in a bad way) and thrown into newsletter purgatory. In reality, we shouldn’t take this view of inactive subscribers at all. It’s a simple fact that it’s cheaper to reactivate inactive subscribers than it is to acquire new customers. While some might argue that inactive email subscribers are a lost cause, it’s quite possible that they simply don’t like email or are receiving way too much of it.

Subscription 78

Subscription Fashion eCommerce Marketing Recommendation 78

Retail Technology Review

MAY 9, 2017

Apple Watch sales doubled last year, and smart speakers such as Amazon Echo will be a £7bn market within 5 years. But are consumers and retailers ready for the revolution in shopping habits they will bring, asks e-commerce specialist Fastlane International.

eCommerce 93

eCommerce Retail Consumer Marketing 93

Bronto

MAY 9, 2017

Let’s talk about big data (think Legos) and how you can use it to create a personalized omnichannel experience for your customers. The post How Big Data Powers the Omnichannel Customer Experience appeared first on Bronto Blog.

Customer Experience 85

Customer Experience Omnichannel Customer Blog 85

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

Retail

ecomdash

MAY 8, 2017

Finding new and great products to sell is a difficult part of running a business. Use these product sourcing tips to save time, money, and grow profits. Read more. The post 10 Tips to Develop a Product Sourcing Strategy appeared first on ecomdash.

Blog 78

Blog eCommerce 78

Rishi Rawat

MAY 8, 2017

If your site has a search box and a user enters multiple search terms (one after another), it tells us two things: a.) they are motivated, b.) they are having a difficulty locating their target item. When this happens you need to show them a really well-written message that suggests they speak with a product specialist.

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70

Retail Technology Review

MAY 9, 2017

Retail Pro International, provider of platform retail management software for mid- and top-tier specialty retailers, is warning retailers undertaking digital transformations that they may be left with white elephants if they fail to integrate with the existing ecosystem.

Specialty Retailers 87

Specialty Retailers Retail Management 87

Salsify

MAY 11, 2017

The strength of your brand is built on consumer interactions with you. They browse, compare product features and ultimately decide whether to buy based on how much confidence they have in the shopping experience you provide. We’ve talked before about. how retailers faced with the squeeze of Amazon’s ecommerce dominance and the nimble, digital-native vertical brands can build stronger shopping experiences.

eCommerce 74

eCommerce Consumer Retail 74

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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

POS

ecomdash

MAY 11, 2017

Master Amazon's PPC service. We've come up with a list of Amazon Sponsored Product tips that are sure to get your products in front of potential buyers. Read more. The post 7 Tips to Optimize Amazon Sponsored Products PPC appeared first on ecomdash.

PPC 68

PPC Blog eCommerce 68

Omniconvert

MAY 10, 2017

If you are an online marketer passionate about growth and about getting the best results for your clients, then SEO and CRO are two major pieces of your toolbox. Just to make sure we’re all on the same page about what these terms mean, let’s see what the wiki definitions are. “Search engine optimization (SEO) is. The post Live webinar with Rand Fishkin and Valentin Radu appeared first on Conversion Rate Optimization (CRO) Blog - Omniconvert.

Webinar 60

Webinar SEO Definition Blog 60

Retail Technology Review

MAY 9, 2017

Leading Neapolitan sourdough pizza brand Franco Manca, owned by restaurant group Fulham Shore, has added mobile and web ordering options to its customer offering following bespoke integration work with Intelligent Business Systems (IBS).

Mobile 87

Mobile Customer 87

Salsify

MAY 10, 2017

We're in the era of distributed commerce: a time when there are more consumer touch points available than ever. To reach those customers and win conversions on those domains, brands are distributing product content to where your shopper is.

Consumer 74

Consumer Customer 74

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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

Consumer