BigCommerce
JUNE 22, 2017
There’s a quote out there that I use on a regular basis to level set with myself. I can’t find who said it first, but it rings true every single time I read it: It isn’t about being the best. It’s about being better than you were yesterday. What that quote gets at is the inherent value and upward trajectory that naturally comes along with incremental gains.
Forrester eCommerce
JUNE 23, 2017
The economic decline in Brazil has hit the retail sector hard , but eCommerce is still growing. To understand the state of affairs in retail eCommerce in Brazil, in 2016 Forrester surveyed online retailers in Brazil together with industry partner e-Commerce Brasil. Here are a few findings from the research: Read more Categories: Brazil. Brazilian eCommerce.
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Kissmetrics
JUNE 21, 2017
I’m going to give this to you straight. If you’re directing your hard-won PPC, Facebook, Twitter or banner ad traffic to your homepage… There is a better way. Conversion happens on landing pages. And your homepage is not one of them. Why? Your homepage is a hub. It’s a jump off point to the rest of your site’s content. A landing page is a destination.
My Wife Quit Her Job
JUNE 19, 2017
Ever since Amazon banned incentivized reviews, running profitable Amazon sponsored product ads has become a required skill. In this post, I’ve compared notes with other 6, 7 and 8 figure Amazon sellers to teach you… How to optimally setup and run your Amazon Sponsored Ad campaigns How to bid on your search terms to maximize exposure and profits How to find profitable keywords to boost your sales The pay per click(PPC) strategy that I’m teaching you today is meant for private la
Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber
Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.
BigCommerce
JUNE 20, 2017
The fashion and apparel industry has one major negative associated with it: there’s so much competition. Not only is there so much competition, but there is much money that so many of any one site’s competitors have. And money –– while not the final nail in a brand’s winning strategy –– can definitely help with online design. And online design, especially in an industry where looks and first impressions matter the most, is incredibly important to nail.
Optimizely
JUNE 20, 2017
Unfortunately, browse abandonment campaigns aren’t as popular among marketers as cart abandonment campaigns. Though the majority of retailers will send some sort of “Did You Forget Something?” campaign when a shopper leaves an item in a cart, few will do anything similar when a customer abandons a browsing session. And this is a pity, because browse abandonment campaigns can convert up to 6X more shopping sessions than the standard batch-and-blast email.
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RTP blog
JUNE 23, 2017
By Cheryl Sullivan, Revionics Dynamic Pricing, or high-frequency pricing, is a growing trend in the retail industry. It is being driven by the digital explosion, hyper-competitive environment and the ever-connected shopper who is non-private, no longer loyal to any retailer, brand or product and where price is the primary driver of their purchase decision.
BigCommerce
JUNE 20, 2017
First impressions matter. . They matter so much so, in fact, that brands that redesign their site regularly report a 20-300% increase in revenue within 3-6 months after launch. . The industry average for year-over-year revenue growth is less than 25%. You hit even the bottom of that percentile and you’re already well on your way to being one of the fastest growing brands online.
Optimizely
JUNE 22, 2017
Too many marketers will nurture their shoppers up until the point when they make their first purchase, then pat themselves on the back and cease engaging with them. But a marketer’s job is by no means done just because a shopper has bought once – if anything, marketers need to double-down and get them to purchase #2 while their interest is still at a relative peak.
Kissmetrics
JUNE 19, 2017
Steve Jobs wore one thing. Zuckerberg started doing it. And even Obama caught the bug. But why? (Beyond, you know, an apparent lack of fashion sense.). One less decision to make for these powerful decision makers. More time for everything else, according to the Zuck himself in a Q&A session. Outfit dilemma hit former Saatchi & Saatchi art director, Matilda Kahl , too.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Bryan Eisenberg
JUNE 22, 2017
This week we look at a recent NPR analysis of how the Washington Post became profitable after Jeff Bezos acquired them. It was as simple as applying the unifying principles behind the 4 pillars of Amazon success and leveraging the Be Like Amazon: Even a Lemonade Stand Can Do It flywheel. I am publishing these weekly over on my Facebook author page. The post How the Washington Post applies the 4 Pillars of Success to the Newsroom appeared first on Bryan & Jeffrey Eisenberg.
BigCommerce
JUNE 20, 2017
Selling technology is hard. It’s an industry that lives in the margins of both B2B and B2C. Everyone needs it –– but at different times and for very different reasons. Some folks need enough for an entire office. Others just want a single piece to finalize their at home getup. This means that technology sellers online must carry a wide swath of items at various price points, and be able to negotiate for the bigger deals.
RTP blog
JUNE 22, 2017
By Glenn Taylor, Senior Editor With Amazon capturing national attention with the acquisition of Whole Foods Market , the e-Commerce giant managed to keep its potential new partnership with another high-profile brand — Nike — largely under the radar. Nike will reportedly begin selling goods on Amazon, joining top competitors Under Armour and Adidas in opening storefronts on the site, according to Bloomberg.
Kissmetrics
JUNE 20, 2017
Want to sustain growth? It all starts with user engagement. SaaS businesses must aim to educate and entertain their users to boost satisfaction and retention. For your team, that means building a marketing strategy that keeps users engaged. You want customers to feel compelled to login to your platform in the morning, during lunchtime, and even before bedtime.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
My Wife Quit Her Job
JUNE 21, 2017
Today, we’re doing a special episode because I’m not interviewing anyone on the show. Instead, I brought Toni Anderson back on the podcast to do a recap of Sellers Summit 2017. Now if you don’t know Toni, she’s my partner in crime and she’s actually been on the show 3 or 4 times already. Anyway, the Sellers Summit is a conference that we throw every year and today we’re going to talk about what worked, what didn’t and some key takeaways.
BigCommerce
JUNE 20, 2017
When you’re selling jewelry and accessories online, you are selling details and final touches. That means that the detail and final touches of your site are going to matter more, too. After all, what someone sees increases their trust of any site they are on. And trust is what wins you sales. A few final detail that matters: Variants on product pages: Which size, color, band, stone, etc.
RTP blog
JUNE 21, 2017
This week, Retail TouchPoints revealed its Top 10 Mid-Year Articles , which spotlighted the most-viewed articles during the first half of 2017. Topics ranged from chatbots to e-Grocery to store closings and layoffs to personalization and the “last mile.” The RTP team discusses what the Top 10 stories reveal about retail trends as we approach the mid-year point, and previews what they believe will be in store for the second half of the year.
Ecommerce Platforms
JUNE 19, 2017
The world of SEO is one of the more frustrating parts of running an online business. You can read up on the common SEO tips , and those are more than likely going to give you a competitive advantage over other companies in the market. You'll also find all sorts of cool SEO tools that do everything from SEO evaluation to image alt tag creation. Your first step with an online store should be to focus on the basics of SEO.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
SellBrite
JUNE 23, 2017
Amazon Sponsored Products (‘PPC’) can play a huge role in the growth and success of your business. In 2016, sellers using Amazon PPC doubled globally, and PPC clicks grew over 150%. However, it remains that running ads on Amazon continues to be a great source of confusion and frustration for sellers. When it comes to Amazon PPC, it’s important to understand that there is no ‘perfect’ method to set up an ad campaign.
BigCommerce
JUNE 20, 2017
Selling food and beverages online isn’t the easiest task. Different parts of the world have different restrictions, and even within the U.S., various states have different requirements. To launch an online store in this vertical requires in depth knowledge of local rules, regulations and how to message those requirements to users long before they even hit checkout.
RTP blog
JUNE 19, 2017
By Jett McCandless, project44 As many as 90% of retail executives believe mastering logistics is a critical element in achieving success with today’s on-demand economy. They’re right. Retail supply chains infused with multimodal visibility have an unrivaled competitive advantage. Supply chain visibility can no longer be considered a “nice to have” feature.
Store Growers
JUNE 20, 2017
This is a rant about the mess that is Facebook Business Manager. It’s a result from spending countless hours messing with Facebook ad accounts, pixels and product catalogs. The result is a collection of all the things that can go wrong with Facebook Business Manager. It’s valuable to you because if you ever get anyone else involved in your Facebook marketing, you might run into these same issues.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
Steve Dennis
JUNE 17, 2017
There is no question that the retail industry is under-going a tremendous amount of change. Record numbers of store closings. Legacy brands going out of business–or teetering on the brink of bankruptcy. Venture capital funded start-ups wreaking havoc upon traditional distribution models and pricing structures. Discount-oriented retailers stealing share away from once mighty department stores.
BigCommerce
JUNE 20, 2017
Home and garden often sees the most difficulty in selling online where it concerns shipping and shipping costs. Many items are fragile. Many items are large ( and require freight ). Many items need to be bundled (both large and small). It’s a testament to details to get this information correct –– and show it to customers when they need to see and know it.
A Better Lemonade Stand
JUNE 19, 2017
For most ecommerce entrepreneurs, Shopify will always be the best choice. Check out this Shopify review to learn about why they're so good at what they do. The post Shopify Review (Updated June 2017) appeared first on A Better Lemonade Stand.
Ecommerce Platforms
JUNE 21, 2017
Last Friday Amazon shocked the entire retail and ecommerce market in the US by announcing their pending acquisition of Whole Foods Market for $13.7 Billion. The impact was felt by other retail stocks that lost value for the remainder of the day. Walmart's acquisition of Bonobos was silenced as media buzzed with the Amazon – Whole Foods Market news.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
TradeGecko
JUNE 18, 2017
This case study features Innova Distribution and how they use TradeGecko. After failing to maximize functionality from an overly-complicated administrative software, home fragrances distributor Innova Distribution found a perfect mix of tech solutions which hit all the right notes.
BigCommerce
JUNE 20, 2017
Analysts have forecasted that global B2B ecommerce revenue will top $6.7 trillion by 2020. As of 2014, U.S. B2B ecommerce alone had already surpassed $5 trillion in revenue. And yet, so few B2B brands are online. Why? Because getting online is hard, especially when you have specific ecommerce needs. For instance: You don’t want to compete with your customers: So PLAs and Facebook advertising is out as a way to drive traffic.
Retail Technology Review
JUNE 21, 2017
Ken Chrisman, division President of Sealed Air, a global leader in packaging solutions and technology, discusses the risks of implementing drop shipping and how to mitigate those while remaining competitive and profitable in the marketplace.
Steve Dennis
JUNE 22, 2017
How many times have we said that we want innovation, change, growth, maybe even a revolution? Sometimes we express these hopes and desires for our organization or society writ large. Sometimes our intention is directed squarely at ourselves. Whatever the case, too often we talk a good game but actually do very little. Fear is one problem. Anything truly worth doing involves risks.
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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.
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