RTP Editors Share Takeaways From Price And Promotions Special Report
RTP blog
SEPTEMBER 5, 2018
Debbie Hauss, Editor-in-Chief: I am particularly drawn to the term “emotional pricing,” as referenced by Adheer Behulkar, an A.T. Adam Blair, Executive Editor: Researching and writing the Price and Promotion Optimization Report, it occurred to me that I should have included a third “P,” for Personalization. Kearney analyst.
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