Sat.Apr 08, 2017 - Fri.Apr 14, 2017

article thumbnail

28 Ecommerce Conversion Rate Optimization Steps Guaranteed to Increase Sales

BigCommerce

Does this sound familiar? I built a website, promoted it on Facebook and am getting a lot of visitors, but no one is buying. Yea, that happened to me, too. When I first launched my business on BigCommerce, I had the site up and running rather easily. It looked the way I wanted it to. It worked the way I wanted it to. All I had to do, I thought, was get traffic there and presto: I’d have revenue coming in.

eCommerce 419
article thumbnail

How to Celebrate Your Customer’s Birthday

Optimizely

Celebrating a milestone like your customer’s birthday is an easy way to foster a more personal relationship with your customers, building a foundation for loyalty. Birthday and other milestone campaigns can be as simple as sending your customers a special happy birthday message or going further and delivering a special discount or gift. Some may scoff at the thought that these kinds of campaigns can have true impact, but research by Experian revealed that birthday campaigns lead to a 481% increa

Gifts 170
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Return Process: The Bane Of Many Retailers And Most Consumers

RTP blog

By Kristin Secreto, InComm Product Control Time-consuming processes and the need for specially trained and/or dedicated returns counter staff can make returns a costly operational expense. Instead of what could have been a pleasant experience that led to repeat purchases, long lines and unclear policies can have consumers forfeiting the hassle of the returns counter, leaving the store with their hands in the air and unwanted, unreturned items in their shopping bags.

Consumer 150
article thumbnail

158: How Noah Kagan Grew Sumo.com To An 8 Figure Company

My Wife Quit Her Job

Today, I’m really happy to have Noah Kagan back on the show. Now Noah was actually one of my very first guests way back in episode 7 and he took a chance on coming on a podcast that hadn’t even launched yet. Anyway since we last spoke, Noah has gone on to create an 8 figure company in the span of 3 years in Sumo.com and today we’re going to find out exactly how he did it.

article thumbnail

Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

article thumbnail

The Math Behind Abandoned Cart Email Success – and How to Set It Up to Earn 25% More Sales

BigCommerce

69.23% –– that’s the average percentage of online consumers who will put something in a cart on your site and then just up and leave without ever purchasing. 58.6% –– that’s the percentage of people who say they’ve abandoned a cart within the last 3 months because “I was just browsing / not ready to buy.” These people likely won’t ever even initiate your checkout flow.

article thumbnail

4 Steps to Sending Multiple Cart Abandonment Campaigns

Optimizely

Did you know that the vast majority of shopping carts are abandoned not because the customer was at all unhappy with their items, but because they’re just not ready to buy yet? According to Business Insider, 75% of shoppers who have abandoned shopping carts say that they plan to return to the retailer’s website or store to complete their purchase. This means that although the customer may have walked away from their cart, their interest is still at a relative peak – leaving marketers with

More Trending

article thumbnail

5 Personalized Emails You Need to Replicate Outside of the Inbox

SellBrite

Gone are the days when you needed a dedicated specialist or agency to handle all of your e-commerce stores’ marketing. With the rapid advancement of social media and email marketing platforms, anyone with an e-commerce store can get ads running and emails sending within a couple of hours. But while it’s easier than ever for stores to hand over their money and advertise their products on multiple channels, a number of factors make it increasingly challenging for stores to personalize their

eCommerce 123
article thumbnail

The Brand Experience: 3 Takeaways From Dormify

Fastr

Crafting The Brand Experience Lifestyle brand Dormify made a new investment in shoppable content when they began using Creator by Zmags to quickly publish customer experiences. So she and her team began examining new strategies to bridge the gap between content and shopping. With Creator by Zmags,, Gardner and the rest of the Dormify ecommerce team began.

article thumbnail

MotoCMS Review: An Incredible Drag and Drop Ecommerce Builder for All

Ecommerce Platforms

A drag and drop website builder generally gets a high recommendation from a guy like me. This is because I know that many ecommerce professionals and website designers in general are not all that experienced when it comes to making a site. Therefore, they don't want to touch any code. But drag and drop builders also provide benefits for advanced users, seeing as how you can cut down on time spent developing and pump out more website designs for clients.

eCommerce 106
article thumbnail

Can A Business Like United Recover From A Customer Service Nightmare?

RTP blog

By Debbie Hauss, Editor-in-Chief I wish the airlines had even more competition than they already do, because I think too often, people are forced to choose unsatisfactory travel options. With a more competitive environment, the airlines might be more compelled to try to delight their customers (beyond just those spending $1,000 for a first-class seat between Cincinnati and New York).

Customer 150
article thumbnail

Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

article thumbnail

I love it when a plan comes together

Talkoot

As Colonel “Hannibal” Smith, the cigar-chomping leader of the A-Team used to say, I love it when a plan comes together. Today my team and I crossed a threshold we’ve been working toward since 2010. We can finally say with confidence we’ve made the difficult transition from service to SaaS business model that Basecamp originally pioneered, a transition that has flummoxed so many entrepreneurs.

Document 113
article thumbnail

‘Same-store sales’ is retail’s increasingly irrelevant metric

Steve Dennis

The retail industry has used “same-store sales” (or “comparable store sales”) as a key indicator of a retailer’s health for decades. From where I sit, its usefulness is rapidly fading, if not bordering on irrelevance. While it remains to be seen whether retail traffic declines will last forever , most traditional retailers will struggle to grow physical store sales in the face of the significant and inexorable shift to online shopping.

eCommerce 104
article thumbnail

UK retail customer experience failing to improve with nearly 50% of queries left unanswered

Retail Technology Review

Despite 93% of consumers revealing they are more likely to buy if they receive a positive customer experience, UK retailers are struggling to deliver adequate, consistent service new research suggests.

article thumbnail

How Retailers Can Use Beacons To Beat Amazon Go In 2017

RTP blog

By Devika Girish, MobStac Unless you have been living under a rock, you’d agree that Amazon shook up the retail world last December by introducing Amazon Go — a physical grocery store that features a checkout-free shopping experience facilitated by a smartphone app. While automated self-checkout has captivated public imagination for years now, Amazon has now devised a scheme that makes this a reality.

article thumbnail

The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

article thumbnail

Portland’s new product content production platform

Talkoot

Mountain Hardwear and Dr. Martens sign with talkoot, Portland’s new product content production platform. SaaS solution helps brands easily produce and manage product copy, and. two prominent Portland executives join leadership team. PORTLAND, Ore. (April 12, 2017) – Portland-based company talkoot , a product content production tool for consumer-centric brands, has announced the launch of its cloud-based SaaS platform.

article thumbnail

We over me

Steve Dennis

The other day President Trump talked about how “my military” was successful in carrying out a bombing run. Regardless of how one feels about the merits of taking military action, or which side of the aisle you happen to sit on politically, it’s hard to imagine a leader who deserves less credit for the strength and skills of the US armed forces.

Other 103
article thumbnail

Fast-Growing Merchants Will Love Our Shopify Plus Partnership

Bronto

With our new partnership with Shopify Plus, we’re delivering a seamless connection to high-growth and high-volume merchants. The post Fast-Growing Merchants Will Love Our Shopify Plus Partnership appeared first on Bronto Blog.

Shopify 87
article thumbnail

Customer Spotlight- Hardware Box

ecomdash

Ecommerce case study: I wanted to have a tool where I could track sales and profits, plus determine purchase order points, so I chose ecomdash. Read more. The post Customer Spotlight- Hardware Box appeared first on ecomdash.

article thumbnail

The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

article thumbnail

5 Reasons We’ll See You at Bronto Summit

Blue Acorn

Blue Acorn is headed back to Las Vegas! We’re ready for another round of sparkling lights, networking parties, educational seminars, and … dinosaurs? Bronto is at it again, and this time bringing us four days of education and training with a side of fabulous Las Vegas. While we try to figure out how to pack our 6-foot blow-up brontosaurus, check out this list of don’t-miss sessions and events at Bronto Summit.

article thumbnail

New research: Digital influence of furniture and home goods purchases is at a critical point.

Salsify

Most furniture shoppers want to see exactly what they are getting before they buy. They expect their new couch or dining room table to last for several years. They want their new drapes or bed linens to be top quality. It’s no wonder then that even in the digital age only 5% of revenue in the $100 billion-plus industry comes directly through online sales.

60
article thumbnail

Join Profitero at Kantar Retail’s Amazon Strategy Forum, 18 May 2017

Profitero

On the back of expansion into new categories such as Grocery, new touch points such as Prime Now, and new technologies such as Alexa, Amazon is rapidly expanding its ecosystem – creating a vast landscape of untapped opportunity. How strategic suppliers must be selective about where to play, or run the risk of getting lost in the behemoth that is Amazon.

Events 60
article thumbnail

3 data feeds for analyzing how online shoppers engage with e-commerce sites

Jumpshot

If you’re in a marketing or leadership role with a retail or e-commerce brand, you probably have a lot of questions about how online shoppers engage with e-commerce sites. Questions like: What are the most popular sites in my category? How successful am I, or are my competitors, at moving consumers down the path to purchase on a specific e-commerce site?

article thumbnail

How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

article thumbnail

A sentence fragment does not a $1200 baby stroller sell

Talkoot

My husband had exactly one requirement for diapers: disposable. Every other diaper decision was up to me. My product research methods relied on the old-timey “word-of-mouth” or staring at a box until my sleep-deprived brain could extrapolate meaning out of the packaging. There’s a sleeping baby on it, it’s called “Overnites,” and it says something about 12 hours of protection.

article thumbnail

Prepare your content for the age of voice-powered shopping

Salsify

Takeaway: Voice-command devices like Google Home and Amazon Echo are the latest way technology is changing how consumers shop. Here are five must-dos to prepare your product content for this new kind of shopping.

article thumbnail

How Alcohol Brands Can Tap the eCommerce Opportunity

Profitero

In the US alone, consumers spend more than USD230 billion annually on alcoholic beverages, according to the US Department of Commerce. While today just a tiny portion of alcohol sales is conducted online, the category is poised for spirited growth in the coming years. Plenty of factors point to increasing demand for alcohol sales online. Perhaps the biggest impetus is the ongoing shift in retail sales from brick-and-mortar to digital.

article thumbnail

From Browse to Buy: How Successful Sellers Leverage the (New) Path to Purchase

ChannelAdvisor

Quick: Can you remember the last time you went online to buy something and completed a purchase within seconds? If you’re like most consumers, it was probably to replace a product you’d just run out of. Or perhaps to buy a specific item suggested by a friend. Chances are good that the transaction did not involve an item you weren’t already familiar with.

article thumbnail

Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

article thumbnail

Magento Increases B2B Capabilities with New Dedicated Module

Blue Acorn

Still in its infancy, B2B ecommerce is ramping up not only for brands that see the need to invest in it, but the largest ecommerce platforms are starting to throw their solutions into the ring as well. At this year’s Magento Imagine, Magento officially unveiled their upcoming enterprise B2B solution that will come in the form of a new specialized module.

Magento 61
article thumbnail

The 2017 Winning Playlist for US Retail Marketers

Bronto

Need a little inspiration to kick your 2017 into high gear? Check out our playlist for commerce marketers, and get pumped for a big win! The post The 2017 Winning Playlist for US Retail Marketers appeared first on Bronto Blog.

article thumbnail

A NO Isn’t a NO for Everything

Rishi Rawat

You may have a subscriber who subscribes to your newsletter and then unsubscribes.

article thumbnail

It’s Complicated: The Relationship Between SEO & SEM

ChannelAdvisor

As an SEO professional, I often encounter many clients who claim to be looking for an aggressive and successful campaign, only to eventually find out that their only interest was in improving their paid search performance. The popular idea is that if they can make their pages rank better, they can pay less for ad space and conversions. . While this can sometimes be true, there are far too many factors that influence PPC, and therefore, relying on SEO to save the day may not yield the desired ef

SEO 58
article thumbnail

The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.