Sat.Apr 22, 2023 - Fri.Apr 28, 2023

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Five Ways To Get Aboard Customer Success

Forrester eCommerce

If you’ve ever had the good fortune to travel on the Japanese bullet train or France’s TGV high-speed train, you know what an extraordinary experience it is: one defined by comfort, efficiency, and value — not just movement between two locations.

Travel 349
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AI Website Builders: Are They Any Good? A Detailed Review

Ecommerce Platforms

Artificial intelligence (AI) has become such a ubiquitous subject that it is hard to escape it no matter where you look. This also holds true for website design, where AI-based website creation tools make their presence known left, right, and center. There are plenty of platforms that offer these services. But precisely what do they do? What type of solutions do they offer?

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Customer Reviews: Why They’re Important & How to Get More

Wiser

For many shoppers, online reviews are crucial when making purchasing decisions. Whether it’s restaurants, big chains, local businesses or anything in between, shoppers turn to ratings and the testimony of other customers to lead them in the right direction. Some customers ask their friends and family directly for recommendations, but others often turn to Yelp, a common customer review site, Google, or social media to read up on reviews.

Customer 157
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Affirm vs Afterpay: Which BNPL Is Best?

Ecommerce Platforms

How do you choose between Affirm vs Afterpay when selecting a BNPL provider? The demand for Buy Now, Pay Later (BNPL) opportunities has accelerated significantly in recent years, and this has led to an increase in the number of service options. Currently, the global buy now, pay later market size is expected to reach a value of $20.4 billion by 2028, registering a CAGR of around 22.4% from 2021 to 2028, according to reports from Grand View Research.

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Reaching Gen Z and Millennials: What Brands Need to Know About Creator Guided Shopping

Retail TouchPoints

Creator-guided shopping is booming, with no signs of slowing down. With U.S. retail social commerce projected to reach $80 billion by 2025, according to Insider Intelligence , more consumers, especially Gen Z and millennial shoppers, are turning to creators to help with their purchase decisions. In fact, 92% of Gen Z — a group that will make up the largest consumer segment by 2030 [1] — rely on creators to inform their purchases across virtually every category.

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The Case for The Curious Product Manager

Forrester eCommerce

What separates successful digital product managers from their peers? For one thing, it’s curiosity. Your curiosity is key to understanding a customer’s business and what drives them and will help you unlock unidentified opportunities to create new value in the future. Before I go on, just what IS curiosity?

More Trending

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Webinar Recap: Beat the Backlog - Overcoming Resource Constraints to Deliver Better Ecommerce Experiences

Fastr

For every great idea in ecommerce, there’s at least one obstacle in the way of making it successful. More often, there are multiple challenges that teams face when bringing their vision to life.

Webinar 246
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Amazon Retail and Cloud Growth Slows in Q1 but AI Investments Hold Promise

Retail TouchPoints

Amazon ’s net sales grew 9% year-over-year to $127.4 billion in Q1 2023. Net income was $3.2 billion for the period, compared with a net loss of $3.8 billion in Q1 2022. Growth in both retail sales and AWS services was slow compared to past quarters, in line with the uncertainty the retailer warned about earlier in the year , but investments in generative AI could pay off in the near future.

Retail 327
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3 objections to moving from MQLs to opportunities (and how to solve them!)

Forrester eCommerce

Three common objections to adoption of the opportunity-based Forrester Revenue Waterfall and how to overcome them.

B2B 367
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455: If I Only Knew: 5 Life-Changing Insights About Business I’d Tell My Younger Self – Family First Friday

My Wife Quit Her Job

Welcome to the first “Family First Friday” episode on the podcast. On these Friday segments, I’ll be producing solo episodes about my philosophies on business, family and life. Today, I’m going to discuss 5 life changing insights about business and life that I’d tell me younger self! Enjoy! Other Resources And Books Pre-order my book, The Family First Entrepreneur Sponsors Postscript.io – Postscript.io is the SMS marketing platform that I personally use for my

Books 236
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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33 best small business ideas to make money in 2023

Omnisend

Reading Time: 17 minutes Do you want to start a business but don’t know where to start? Well, you’ve arrived at the right spot. This article highlights the best small business ideas you can use to start your new venture. As a business owner, you get to enjoy many benefits such as doing what you love, having more control over your time, and earning a higher income when you sell your products or services to your target audience.

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Meta Changes Instagram, Facebook Shops to Encourage In-App Transactions

Retail TouchPoints

As rival TikTok ramps up its shopping initiatives , Meta is streamlining its own commerce strategy to drive more in-platform shopping on Instagram and Facebook. A shift toward a new dynamic for Instagram and Facebook Shops will require companies to enable in-app checkout in order to offer a Shop on both sites. Previously, companies could create Shops that linked out to their own website.

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The Humanlike Future Of Interactions With Machines

Forrester eCommerce

In a major, accelerating trend, interactions between people and machines are becoming more like those between people.

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Digital Optimization is the New Digital Transformation

Fastr

Keeping up with the latest technology advancements is a challenge for anyone. Businesses struggle to make the changes that they know will deliver a positive impact on productivity, efficiency, or experience because it can be so daunting to ensure you can keep your operations on track while you modify your systems and processes.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Brand Loyalty or Bust: E-Commerce Edition

lateshipment

My perception of building an e-commerce brand looks fun. All you need is to create a specialized domain with your brand name, work with different teams like marketing, sales, and customer experience to understand how you can further attract customers, sell not just products but something that brings out your own identity, etc. Looks really “fun”. E-commerce merchants running a business IRL might disagree with me on this one as things are not as rosy as it sounds.

eCommerce 130
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Ikea, Lowe’s Target Business Customers with Enhanced Loyalty Programs and Services

Retail TouchPoints

Major retailers are increasingly rolling out the red carpet to draw in small business customers: Ikea has launched a new loyalty program for SMBs called the Ikea Business Network, and Lowe’s is enhancing its business loyalty program with a suite of new mobile tools for business owners. Earlier this year , Walmart rolled out an ecommerce platform aimed at meeting the needs of SMBs.

Customer 296
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Rhetoric And Revenue: Alphabet’s And Microsoft’s Q1 2023 Earnings

Forrester eCommerce

Both companies featured AI heavily in their Q1 2023 earnings calls. Before Alphabet’s call began streaming on YouTube, attendees were shown a video about Bard, Google’s AI chatbot. During the call, “AI” was mentioned 51 times. During Microsoft’s, it was mentioned 34 times.

Reference 195
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Omnichannel Commerce's Impact on Impulse Buying | Salsify

Salsify

It’s a familiar scenario: You’re standing at the gas station or grocery checkout waiting to pay, and you notice a chocolate bar you love or see a new flavor of your favorite chips. You don’t hesitate to grab the item and add it to your purchase.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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10 Best AI Courses Online: Learn How to Become an Expert in Artificial Intelligence

Ecommerce Platforms

In the past few years, artificial intelligence has taken center stage among emerging technologies. From self-driving cars to generative systems and everything in between, AI is not only spelling out the rise of the machines, but also making the lives of humans easier with its advancements. Whether you are a scientist, an artist, or a business owner, learning more about AI can help you unlock new opportunities, prepare for the future, and stay on par with the evolving expectations of the world.

Games 104
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Canada Goose Makes 5 Leadership Appointments, Including First-Ever CDO

Retail TouchPoints

Canada Goose has named Matt Blonder as its first-ever Chief Digital Officer (CDO), one of five key appointments designed to drive the retailer’s five-year strategic growth plan. As CDO, Blonder will drive the brand’s digital innovation and manage teams responsible for developing the company’s digital roadmap across both new and existing channels, as well as the company’s IT and insights team.

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Less Is More When It Comes To Launching New Innovation

Forrester eCommerce

Brands are now putting more of a focus on prioritizing priorities than before: the continual threat of a recession, post-Pandemic volatility with businesses, and what Meta is calling the “Year of Efficiency” across not just how the company is organized, but how they think of their business including the products and projects that comprise it.

B2C 195
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More Than 30 Top Brands Announce Exclusive Offers For National Military Appreciation Month with SheerID

SheerID

More Than 30 Top Brands Announce Exclusive Offers For National Military Appreciation Month with SheerID

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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ChatGPT Review (2023) – Your Portal to Advanced AI

Ecommerce Platforms

Welcome to our review of ChatGPT, a state-of-the-art language model developed by OpenAI. In this review, we will take a closer look at ChatGPT's capabilities and performance, and provide our thoughts on its usefulness as a tool for generating human-like text. Whether you are a researcher, developer, or simply someone who is interested in natural language processing, we hope that this review will give you a better understanding of ChatGPT and its potential applications.

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Klarna Rolls Out Suite of New Shopping Tools, From ChatGPT to Resale

Retail TouchPoints

Klarna is introducing a portfolio of social media-esque capabilities on its platform, including a personalized shopping feed and smart shopping features. The payments provider also is adding new tools designed to help retailers and content creators engage with their audiences in more effective ways. Klarna has redesigned its entire app to make the shopping and finance services easier to use, dividing the program into five tabs: Shop , Purchases , In-Store , Budget and You.

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Three Best Practices From The Forrester Digital Experience Review™: US And Canada Mobile Investing Apps

Forrester eCommerce

To assess the digital experience, we reviewed the functionality and user experience of 12 North American mobile investing apps that target self-directed investors, and we provide an Excel-based tool that allows digital business leaders to evaluate their customers’ digital journeys.

Mobile 195
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Amazon Lightning Deals: How to Make the Most of Them

Algopix

Amazon Lightning Deals are a great way to save money on a wide range of products. These deals are available for a limited time, and they offer deep discounts on everything from electronics to home appliances. Amazon Lightning Deals have become increasingly popular in recent years and for good reason. These limited-time offers to provide shoppers with significant discounts on various products, and FBA ( Fulfillment by Amazon ) sellers can take advantage of these deals to boost their sales.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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7 Best AI Story Generators for 2023

Ecommerce Platforms

With the ability to generate cohesive content through artificial intelligence (AI), you can now create articles, blog posts, and social media posts with ease. But if you want to use the same technology for more creative writing, you can turn towards the best AI story generators. These AI-based story generators are able to create interesting and often captivating stories through simple instructions, which can help you through writer’s block, brainstorming sessions, or a lack of inspiration.

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Customers Care About Sustainability, so Show them how Ecommerce Delivers

Retail TouchPoints

Customer experience (CX) strategies often focus on using technology to improve steps in the customer journey, but CX can also be about the bigger picture: how their purchases impact our environment. For example, most consumers today are concerned about carbon emissions, climate change and sustainability. Many worry about the environmental impact of having online purchases delivered to their homes.

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Up Your Game: Drive Better Results Through Revenue Process Improvement

Forrester eCommerce

Switching from marketing-qualified leads to buying groups and opportunities can drive tremendous improvement, but success is also heavily dependent on your process. Learn more at this year’s B2B Summit North America.

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Amazon PPC Advertising Best Practices: Boost Your Sales with These Strategies

Algopix

If you are selling on Amazon, you need to be aware of the importance of Amazon PPC Advertising. Amazon PPC (Pay Per Click) is a form of online advertising that allows you to bid on keywords that will trigger your ads to appear when users search for these terms on Amazon. When a user clicks on your ad, you are charged a certain amount for the click. With Amazon PPC, you can get your products in front of potential customers quickly and efficiently.

PPC 106
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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.