ROI Revolution

DECEMBER 18, 2019

But with advancing technology making this easier than ever, regulations like the European General Data Protection Regulation (GDPR) and California’s Consumer Privacy Act (CCPA) have reaffirmed the need for marketers to think about privacy when managing their customers’ data. And while California is the only U.S.

Marketing 78

Marketing Mobile Channel Social Media 78

Forrester eCommerce

DECEMBER 20, 2019

In our “Predictions 2020: Cybersecurity” report, we projected that the anti-surveillance economy would grow by 15%. At the time, we didn’t know a story about location data would publish a few weeks after our prediction, but we knew that the conditions existed for something like this to occur. Surveillance is now an enterprise risk.

Information 195

Information Mobile Technology Customer 195

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What about customer privacy and the use of data? Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget?

Customer Data

Speaker: Phil Irvine, VP & Director of Audience Intelligence

When you couple that with fluid data privacy changes, this creates an even fuzzier foundation to develop forward-looking marketing strategies. Whether concerned about data privacy and data management, or curious about how businesses can rethink approaches to designing shopping experiences, the answers are here.

eCommerce