Sat.Apr 15, 2023 - Fri.Apr 21, 2023

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6 Steps for Performing a Brand Assessment | Salsify

Salsify

It’s an often regrettable but familiar fact of life, once famously summed up by patriarch Abraham “Grandpa” Simpson in a classic episode of a certain beloved animated series — and a great illustration of the challenges facing brands who don’t engage in recurring brand assessment campaigns.

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Resale’s big secret? It may need stores

RetailDive

To join the secondhand market boom, many apparel retailers and brands have turned to third-party platforms that struggle to sustain a profit.

Apparel 135
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The Future of International Commerce is Online — and the Field is Open

Retail TouchPoints

Where will the next great international business opportunity appear? The somewhat unlikely locations are eight rapidly growing countries that are currently off of most retailers’ radar: Bangladesh, Egypt, Ethiopia, India, Indonesia, Kenya, Nigeria and the Philippines. These markets offer a level playing field where digital commerce is everything, most major players are relative unknowns and companies will need to develop new strategies to succeed, according to The Next Billion Consumers: A Fast

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The Emerging Role Of The Field Sales Coach: A Success Story

Forrester eCommerce

Who doesn’t love a success story? Every year at Forrester’s B2B Summit North America, our sales research team presents new and exciting research, topped off with a captivating B2B Program Of The Year Award presented in a fireside chat with a Forrester analyst.

B2B 370
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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Shipping Marks: A Guide To Marking And Labeling Shipments

My Wife Quit Her Job

When importing goods from overseas, it's crucial to label your cargo with the correct shipping marks to ensure they reach their destination quickly and safely. In this article, I explain what shipping marks are and how to properly label your cargo to ensure a smooth and successful international shipment. The post Shipping Marks: A Guide To Marking And Labeling Shipments appeared first on MyWifeQuitHerJob.com.

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Will implementing headless make my dev team more productive in the long run?

Fastr

In the ever-evolving world of ecommerce, staying ahead of the competition and delivering exceptional digital experiences to customers is essential. Ecommerce development teams are constantly exploring new technologies and strategies to enhance their productivity and deliver innovative solutions. One such approach that has gained traction in recent years is headless commerce, which involves decoupling the frontend and backend of an ecommerce platform.

More Trending

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Where to start with insights-driven strategy?

Forrester eCommerce

“Follow the yellow brick road!” Silly Dorothy. She had it so easy. Dorothy had a magical guide that popped up when she needed help the most. For many executives getting started with forming a data team and insights strategy, the road forward is not so clear.

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453: How To Uncover Your Competitors’ Secrets And Find Good Suppliers With David Applegate Of ImportYeti

My Wife Quit Her Job

I’m really excited to have David Applegate on the show. David is the founder of ImportYeti, a free service that allows you to search through the US import records to find the suppliers that your competitors are using. He is also a long-standing e-commerce seller himself on both Amazon, his own online store and a retail store too. David is a wealth of knowledge and today we’re going to talk about how to be successful in e-commerce today.

eCommerce 243
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Introducing a New Product: A Guide

Wiser

Developing a new product and introducing it to the market is a huge and often daunting task, but it’s necessary for businesses that want to stay competitive in a fast-paced industry. The Harvard Business School says that 30,000 new products are introduced to the market each year, and according to Mckinsey & Company , less than 50 percent of those launches achieve their target business goals.

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David’s Bridal Lays Off 9,000 Workers, Files for Chapter 11

Retail TouchPoints

David’s Bridal has laid off approximately 9,000 workers and filed for Chapter 11 bankruptcy protection as it evaluates its strategic alternatives, including a potential sale. The retailer’s stores will remain open and its ecommerce operations, including the Pearl by David’s platform and vendor marketplace, will continue operating during the proceedings.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Hybrid Cloud Is Hard To Manage

Forrester eCommerce

The de facto cloud strategy is hybrid. This term encapsulates pretty much every flavor of cloud strategy today and does little to give you the specifics. Whether you’re bursting from private cloud to public (you’re not) or managing two separate siloes of applications on different platforms – the term fits.

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5 sustainable brands that would encourage you to go green

lateshipment

Our world is undergoing a significant transformation. Recently, millions of people throughout the world took to the streets to demand stricter climate regulations, causing tectonic shifts in both governments’ and businesses’ perspectives on sustainability. The concept of sustainability branding has sparked an interest among consumers. Sustainability is a subject that will be around for a while, and its significance is also increasing, so let’s go into what sustainable branding

eCommerce 130
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Ecommerce Content Optimization: Renew Your Product Content | Salsify

Salsify

American Founding Father and legendary aphorist Ben Franklin was known to be somewhat of a social butterfly, despite his famous saying about the tendency of houseguests to overstay their welcome: “Guests, like fish, begin to smell after three days.

eCommerce 146
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Saks Expands Limitless VIP Program to Include More Experiences that ‘Money Can’t Buy’

Retail TouchPoints

Digital luxury platform Saks is doubling down on the success of its exclusive Limitless membership program for top clients with expanded services and benefits, including access to members-only experiences and one-of-a-kind merchandise. The invite-only program requires at least six store visits a year and a “spend threshold in the six figures ,” according to Harper’s Bazaar.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Oh, What A Crisis Can Do!

Forrester eCommerce

It’s not proven that Winston Churchill said “Never let a crisis go to waste.” But whoever said it, they could have been talking about chatbot deployments. Our world is littered with unloved chatbots, useless offerings that deliver horrible experiences and are used by no one. Typically, this is the result of trying to boil the ocean, overthink things, and attempt to create the perfect chatbot right out of the gate.

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Shopify Email Review (2023): A Simple Guide to Shopify Email

Ecommerce Platforms

In today’s Shopify Email review, we’re looking at the convenient Shopify email app or plugin, specifically designed for Shopify store owners. Introduced by Shopify in 2020, the email app provides ecommerce business owners with a straightforward and streamlined way to connect with consumers through branded and transactional marketing emails. While the solution might not be as advanced as some of the more specialized email automation tools you can choose to integrate with Shopify , it’s certainly

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Salsify Launches OpenAI Accelerator To Expedite Product Content Creation With AI | Salsify

Salsify

A new Salsify integration leverages artificial intelligence (AI) to expedite product content creation for brands, retailers, and distributors.

Retail 146
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Generative Art is Helping (re)Humanize the Retail Experience

Retail TouchPoints

Editor’s note: As retail interfaces and systems continue to evolve, the way we design retail experiences to user needs and behaviors is also transforming. In the new series “Stimulating Retail,” join award-winning sensory designer and Harvard neuroscientist Ari Peralta as he breaks down the science and tech behind some of today’s most stimulating sensory retail experiences.

Arts 289
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Are LLMs Poised To Be A Great Business Intelligence Equalizer? Not Yet.

Forrester eCommerce

The generative AI boom is fundamentally changing the landscape of vendor offerings. We believe one largely ignored area where generative AI will have a disruptive impact is in enterprise analytics, specifically business intelligence (BI).

Customer 365
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The Best Teespring Alternatives to Consider in 2023

Ecommerce Platforms

The best Teespring alternatives ensure business leaders today have a number of options to choose from when selecting the best tool for creating and managing a print-on-demand company. Solutions like Teespring have become increasingly popular among entrepreneurs in recent years. They give vendors an opportunity to design and sell custom products, without having to spend a fortune on production, logistics, and shipping.

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How Can Cart Abandonment Software Benefit Your Business?

UpSellIt

Cart abandonment is a significant problem for ecommerce businesses with the average cart abandonment rate reaching nearly 70%. Luckily, cart abandonment software is a proven solution to recover sales and enhance your customer experience. Read on to unlock the ways cart abandonment solutions can benefit your business. What is cart abandonment? Cart abandonment occurs when a website visitor adds an item to their cart but leaves the website without completing a purchase.

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Barnes & Noble Revamps Loyalty Program, Adding Free Option

Retail TouchPoints

Barnes & Noble has reconfigured its loyalty offerings for the first time since the program began in 2001, launching its first free program and enhancing the benefits of its paid Membership program. The retailer also revealed plans to open 30 new stores in the coming year, although it provided no details on where they would be located or when they would open.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Keys To Succeeding As A Chief Sustainability Officer

Forrester eCommerce

Urgency isn’t enough to drive climate action and improve environmental sustainability practices. Learn several key insights from successful chief sustainability officers.

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The Importance of Amazon Insights to Optimize Sellers Performance

Algopix

As one of the largest online marketplaces in the world, Amazon is an important platform for sellers looking to expand their business and reach new customers. However, in order to succeed on Amazon, sellers need to constantly optimize their performance and stay ahead of the competition. This is where Amazon insights come in. Amazon insights provide sellers with valuable data and analytics that can help them understand their performance and make informed decisions about their business.

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The Complete Guide to The sale price Attribute In Google Product Feeds

Store Growers

The most effective method to show in the top position with Shopping Ads is very similar to that for Search Ads, find an edge over your competitor and invest in it. The sale_price_attribute might be the advantage you are looking for. In this article, we’ll explore what it is, and how to add it correctly to your product feed. What Is the Sale Price Attribute in the Product Feed?

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Walmart Introduces Renewable Natural Gas Engine into its Transportation Fleet

Retail TouchPoints

Walmart has advanced its commitment to a zero-emissions transportation fleet with the debut of a 15-liter compressed natural gas engine that will be incorporated into Walmart’s vehicles. The X15N engine, supplied by Cummins and fueled by Chevron , uses compressed natural gas (CNG) linked to renewable natural gas. The first truck will make an inaugural trip from Indiana to California with pit stops along the way to refuel at Chevron stations.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Convincing Customers To Share “More Data”: A CX NA Sneek Peak

Forrester eCommerce

“Get more data” isn’t a strategy. A winning marketing data strategy has to be specific and detailed. Learn more in this preview of my CX North America session.

Customer 369
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eBay Global Shipping Program: The Ultimate Guide for International Sellers

Algopix

In today’s global economy, selling products online has become an essential part of many businesses. eBay, one of the largest online marketplaces, offers sellers the opportunity to reach a worldwide audience through its Global Shipping Program. This program simplifies the international shipping process, allowing sellers to ship their items to a domestic shipping center, where eBay takes care of the rest, including customs forms, duties, and taxes.

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What the Heck is Auction Insights Report in Google Ads? Tips Included

Store Growers

Last Updated on April 17, 2023 If you’d like to get in-depth information on your Google Ads campaign performance and see how it compares to the campaigns created by your competitors, you simply have to check out the auction insights tool by Google. It will arm you with all kinds of data, and once you start using it, you’ll be hooked forever! This tool is a real game-changer when it comes to outperforming your competitors’ campaigns, so let’s define it, and cover how to access it, the easie

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The Body Shop Names Interim CEO to Replace Departing Boynton

Retail TouchPoints

The Body Shop has named Ian Bickley, a Board Director at the retailer’s corporate parent Natura &Co , as its interim CEO. Current CEO David Boynton is stepping down after more than five years in the post. During his tenure, the retailer rejuvenated nearly 500 products and launched its new Changemaking Workshop concept stores. Bickley brings expertise in the retail and consumer goods sectors and an extensive background managing and growing international franchise opportunities, driving global

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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.