Kissmetrics
NOVEMBER 28, 2017
9-to-5 jobs are never truly 9-5. There’s always something that comes up that needs to get done. ASAP. No questions asked. Thank your boss for that one. Actually, don’t. That’s probably not a good idea. But running a business is a whole new level of busy. Being a business owner in today’s world is damn near impossible. Want to have a normal work-life balance?
BigCommerce
DECEMBER 1, 2017
A solid ecommerce return policy can make or break a sale or turn a visitor into a customer for life. One of the biggest contributors to a sale is how you deal with a potential buyer’s common questions, especially regarding what you’ll do if they don’t like what they purchased. In a survey by comScore and UPS, 63% of American consumers check the return policy before making a purchase and 48% would shop more with retailers that offer hassle-free returns.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
My Wife Quit Her Job
NOVEMBER 28, 2017
When it comes to finding products to sell online, your profit margins are amplified by how low you can drive your sourcing costs down. For example, the typical retail markup for an online store is 4X. As a result, for every dollar it costs you to source an item, you need to charge 4 dollars! On the flip side if you can shave a dollar off your costs, then you can potentially mark down your prices by 4 dollars or pocket the extra profit!
Optimizely
NOVEMBER 30, 2017
As the year draws to a close, everyone is looking toward 2018 and thinking hard about what’s coming next. The B2C market moves fast — there are always new tactics and new channels marketers should keep an eye on. Adapting quickly to these trends is how brands stay ahead in today’s competitive market. So what should you be thinking about as you move into 2018?
Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber
Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.
Kissmetrics
NOVEMBER 29, 2017
It’s the grand old way of getting your website noticed online, but despite its long-in-the-tooth reputation, the effectiveness of email outreach is showing no signs of slowing down – despite what some experts might have us believe. An old-fashioned email campaign can seem like the loneliest method of promotion available in the 21st Century.
BigCommerce
NOVEMBER 28, 2017
Cyber Week is officially over. Black Friday and Cyber Monday –– the two largest online selling days of the year — are in the books. Now, it’s time to pick, pack, ship and take a look at your marketing campaigns to see which won, which lost and what that may mean for your 2018 marketing initiatives. It’s also time to check out what happened at large in the ecommerce industry during Cyber Week 2017.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
|
Optimizely
NOVEMBER 28, 2017
Every year, we eagerly await the arrival of the most unique of all days in ecommerce: Cyber Monday. Cyber Monday has become a huge deal for ecommerce brands everywhere, and this year, consumers broke online shopping records, with spending projected to hit $6.59 billion — the largest ever online sum for a US shopping day. With numbers like that, it’s no wonder that so many brands focus a huge chunk of their resources on creating great email marketing for Cyber Monday.
Kissmetrics
NOVEMBER 26, 2017
The e-commerce revolution was built on the back of digital advances and automation, but is the next generation of machine learning and AI friend or foe? Machine learning is the method today’s systems use to learn about you and the fundamental things that make you who you are. It looks beyond generalizations and characterizations on your age or gender and realizes that you’re a huge fan of cartoon dogs and emojis, but only the ones that have the same hair as you.
Salsify
NOVEMBER 27, 2017
It’s Cyber Monday. Consumers are doing a final rush of holiday shopping. Like most brands you have likely already identified your most important retail channels and spent the last few months working with them to ensure your product is available in-store and online, scheduled holiday promotions, chosen the relevant drop-ship or free-shipping options, and updated holiday packaging -- all for this moment.
RTP blog
NOVEMBER 30, 2017
By Klaudia Tirico, Features Editor If Black Friday and Cyber Monday taught us anything, it’s that mobile is having a major moment right now. Mobile devices brought in 36.9% of revenue and 54.3% of e-Commerce visits on Black Friday , and on Cyber Monday, mobile revenue broke $2 billion , according to Adobe Digital Insights. Additionally, 59% of shoppers are using their mobile phones in-store, according to Salesforce.
Advertisement
Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Rishi Rawat
NOVEMBER 27, 2017
On the top half of snapcorrect.com home there are 2 prominent links: Clicking either one takes you to the same result page ( [link] ). But isn’t that a bad idea, you ask? Isn’t homepage real estate prime? Why repeat the same message but word it differently? Actually, what SnapCorrect is doing is clever. The tactic is called redundancy. Having just one link could mean that maybe 15% of homepage visitors would reach [link].
My Wife Quit Her Job
NOVEMBER 29, 2017
Today I’m happy to have Greg Mercer back on the show for the second time. If you’ve never heard of Greg, he’s the founder and owner of JungleScout. In addition, Greg makes a killing selling on Amazon. Last time I interviewed him, he was doing 400K per month. Who knows how much he makes now? Anyway, I’ve known the guy for quite a while now and he’s spoken at my conference, Sellers Summit, multiple times.
SellBrite
NOVEMBER 29, 2017
55% of buyers go straight to Amazon when they shop online. Is selling on the most popular marketplace the key to maximum profits? Not quite. Mega marketplaces, like Amazon, may offer high visibility, but other online selling platforms offer equally important advantages. A smaller marketplace, like Walmart, has less competition, making it an easier space for sellers to attract buyers.
RTP blog
NOVEMBER 29, 2017
Nearly seven in 10 Americans (69%) said they would skip exchanging gifts this holiday season if their friends and family agreed to it, according to a new survey conducted by Harris Poll on behalf of SunTrust Banks. At a time when many young shoppers seek out experiences over physical gifts, it’s likely that retailers will need to rethink their holiday strategies as these generations gain more buying power.
Advertisement
In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Inflow Insights
NOVEMBER 28, 2017
Google released Accelerated Mobile Pages ( AMP ) to speed up websites, and it did it just in the nick of time. Yet… Most site owners don’t understand it. And… Most developers are afraid of it. Despite AMP’s HUGE potential to increase eCommerce sales, most people are staying away. Let’s get this out of the way: I’m not going to talk to you about AMP the way you have read in other articles. .
Blue Acorn
NOVEMBER 28, 2017
The following is part of a Blue Acorn s eries devoted to the furniture industry. Download the full “2017 Furniture Ecommerce Report” here. The most notable favorable demographic trend is that millennials are now the largest segment of the U.S. consumer population and are expected to become a more dominant buyer of furniture. In terms of behavioral trends, with furniture purchases being research-intensive “considered” purchases, 80% of shoppers research furniture online before they purchase, with
Ecommerce Platforms
NOVEMBER 30, 2017
When it comes to finding niche products to sell online, randomness kills all. Far too often we get stuck in the mindset that all you have to do is spend time brainstorming to randomly land on a few good ideas. But here's what: This approach may occasionally land you on a respectable product that sells well through an online store, but more often than not you end up with a product that's either too far ahead of its time (so it doesn't have a market yet) or a product that's in an overly-saturated
RTP blog
NOVEMBER 27, 2017
By Samuel Mueller, Scandit The ongoing DIY (Do-it-Yourself) craze is usually associated with home repairs or arts and crafts, but the DIY mentality is also expanding to retail. Consumers are comfortable with using their smartphones for pretty much everything, so it only makes sense that they would expect to be able to use them in a brick-and-mortar retail environment to manage every aspect of a purchase.
Advertisement
In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
Klaviyo
DECEMBER 1, 2017
2017 has been a tough year for mobile popups. In January, Google started penalizing websites using mobile popups that prevent users from accessing content. Later, the Coalition for Better Ads , a group of trade associations and companies involved in online media (including Google and Facebook), listed mobile popups as one of the ad formats to avoid.
A Better Lemonade Stand
NOVEMBER 28, 2017
Do you feel like an imposter? Do you feel like you haven't earned your achievements or success? Do you feel unworthy? You may have imposter syndrome. The post Imposter Syndrome: Am I Actually Successful or Just a Fraud? appeared first on A Better Lemonade Stand.
Steve Dennis
NOVEMBER 27, 2017
Lately it seems like some people are all about whataboutism. As just one high profile example, when the President of the United States is challenged on wrongdoing in his administration, his immediate response is to bring up the Clintons. Mention “alleged” sexual predatory behavior on his part (or fellow Republicans) and the knee jerk reaction is to shift the attention to the misdeeds of members of the opposition party.
SellBrite
DECEMBER 1, 2017
If you’re like most ecommerce entrepreneurs, you’ve had a busy last few weeks of work. The holiday shopping season is in full swing, Cyber Monday came and went, and you only have a few more weeks to keep pushing sales through until the end of the year. For many, it’s an extremely profitable time of year, but also a time of year that puts a lot of added stress and strain on your working relationships, personal relationships, and well-being.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
Sailthru
NOVEMBER 30, 2017
As predicted, online retail results from this year’s Black Friday and Cyber Monday were record breaking. In addition, Cyber Monday sales from mobile devices also broke records, indicating more shifts in consumer shopping habits. While this is big news, other online sales stats reveal that sales for the entire month of November have grown as well. (Image Source: Curbed ).
Klaviyo
NOVEMBER 28, 2017
Today we are excited to launch a new case study featuring Eventige Media Group, an advertising agency based out of NYC. Here’s a little-known fact: Klaviyo partners with nearly 700 agencies, consultants, and affiliates to bring the power of Klaviyo to more retailers. Some of these agencies focus on email marketing, others solely run paid acquisition campaigns, and a portion just handle web design.
Steve Dennis
NOVEMBER 29, 2017
It’s typically not difficult to calculate the cost of starting something, of moving ahead, of taking the plunge. Perhaps it’s a new IT project or a marketing test. Possibly it’s a decision to try a pilot concept or invest in a promising technology. Or maybe we’re considering taking the next big step in a hopeful personal relationship.
Wiser
NOVEMBER 29, 2017
As a retailer with a wide range of products, the consumer buying cycle varies based on the product type, cost, brand, and more. This path to purchase is completely within your control when all of these factors are taken into account and weighed accordingly. Owning this process puts you in a favorable position to be able to increase sales. . Two Extremes of the Consumer Buying Cycle .
Advertisement
Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
Kibo
NOVEMBER 30, 2017
Amidst the Black Friday / Cyber Monday / “Cyber-week” frenzy, it’s easy for […]. The post Doing well by doing good: Year-round lessons from #GivingTuesday appeared first on The Omni Channel.
Klaviyo
NOVEMBER 29, 2017
This is a part of an ongoing series on the best practices for ecommerce brands by industry. Move over one-size-fits-all marketing advice. If you run a food and beverage brand learning from umbrella marketing, advice that isn’t industry specific can really only get you so far. That’s why one of our marketing analytics pros recently decided to take a look at thousands of accounts to see what was working well for ecommerce stores by their respective industry.
Steve Dennis
DECEMBER 1, 2017
As I wrote last week, the noise around Black Friday and Cyber Monday is mostly a bunch of hype. Both days represent a relatively small percentage of total holiday sales, and are even less important when you consider their contributions to profits given the amount of discounting that occurs. Moreover, there is little evidence that a “good” Black Friday and/or Cyber Monday has anything to do with whether a particular retailer will have a successful quarter or not.
Wiser
DECEMBER 1, 2017
This is a guest article by Tara Johnson, Lead Reporter, Retail at CPC Strategy. . As we wrap up Black Friday and Cyber Monday, retail brands might be feeling a little overwhelmed about the holiday bid increases, ad copy, or inventory but fear not – you are not alone. . Although Q4 can be the most competitive time of the year, it can also be extremely lucrative, especially for businesses who know how to elevate their advertising strategy. .
Advertisement
The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.
Expert insights. Personalized for you.
413 
Let's personalize your content