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Optimizely
DECEMBER 6, 2018
What’s the matter with discounts? Let me count the ways. For starters, they diminish the perceived value of your product, and subsequently your brand. “Is Is this product actually worth the amount it’s priced at?” isn’t an idea you want to place in shoppers’ minds.
Rishi Rawat
DECEMBER 3, 2018
96% of marketing emails are obviously templates (or is it 100%?). I know why companies don’t send personalized messages; it’s too damn expensive. If you think sending personalized emails is too expensive you’re asking the wrong question.
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Omnisend
DECEMBER 3, 2018
In this article, we’re going to go over: What email segmentation is Why you should segment your email lists Different ways to make email segmentation work for you Read more The post How to Use Email Segmentation for Smarter Ecommerce appeared first on Ecommerce Marketing Automation | Omnisend.
Omnisend
DECEMBER 4, 2018
In this article, I’m going to tackle how to write the perfect Read more The post The Best Christmas Email Subject Lines to Supercharge Your Holiday Campaigns appeared first on Ecommerce Marketing Automation | Omnisend. Black Friday has come and gone, and you’ve probably not even had a chance to catch your breath.
GetElastic
DECEMBER 6, 2018
“All the best retailers are moving toward experiential environments” said Heidi O’Neil, President of Nike Direct in an Archinect article. In 2018, Nike opened four flagship stores across the globe – reshaping their stores around the consumer. Source: Nike, Inc. The brand’s app.
Steve Dennis
DECEMBER 2, 2018
Since the article originally appeared the Cyber Monday specific numbers are in. That aren’t continuing to swim in a sea of sameness where the only thing they can do to move the top-line is to give stuff away. A version of this story appeared at Forbes, where I am a retail contributor. Sales were up 19.3%. Well who knows?
Inflow Insights
DECEMBER 4, 2018
Here are some of the things I hear on sales calls: “We’ve been creating a ton of content for SEO, like buying guides and how-to articles, and we’re getting thousands more visitors a month, but none of that traffic is converting.” “We Stop Thinking You’re Spending $$ on Ads or Traffic.
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