Forrester eCommerce
DECEMBER 5, 2019
This blog post is part of Forrester’s Holiday 2019 retail series. Retailers (and consumers) have been talking about all things holiday for months, but the “official” kick-off of the highly anticipated shopping season took place this past weekend. By many counts, it was a success. The National Retail Federation (NRF) reported that a record breaking 189.6 […].
BigCommerce
DECEMBER 5, 2019
Despite being a generation that is often stereotyped as ‘lazy, entitled, and narcissistic,’ numerous corporations recognize that millennials have tremendous buying power.
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Optimizely
DECEMBER 3, 2019
Any new privacy compliance framework can be overwhelming—but one going into place right after the holiday season can seem downright impossible. With the California Consumer Privacy Act (CCPA) going into effect on January 1, 2020 , most of our clients have new responsibilities as a business, and Zaius has responsibilities as your service provider to help you remain compliant in your storage and use of customer data.
Groove
DECEMBER 2, 2019
Digital eCommerce advertising offer brands a significant opportunity to reach their consumers. Whether through platforms like Snapchat, Google Ads or Facebook, this approach has become a proven part of the eCommerce inbound marketing playbook. According to Pew Research Center , 69% of Americans are Facebook users. Of that, 74% log-in multiple times a day and are looking at more than posts from friends and family.
Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber
Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.
Forrester eCommerce
DECEMBER 1, 2019
There’s an alternative approach to proving the economic value of CX, and it has some advantages: The math is simple and it’s hard to argue against. What’s more, you’ll be measuring something that executives like in good times and love in bad times: cost savings.
Kissmetrics
DECEMBER 3, 2019
Marketers tend to be very reactive. And it makes sense because every time a search engine or a social network changes their algorithm we jump as marketers. We are conditioned to be very reactive. Whether it’s your boss who is pissed that your traffic dips or even yourself… everyone hates when sales and income drop because of something you can’t fully control.
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RTP blog
DECEMBER 6, 2019
By David le Douarin, Advalo The rise of marketing overpressure practices has proven destructive for both profit margin and brand image and negatively affects the relationship of trust between retailers and customers. It thus has given rise to some consumer dislike for emails and, inevitably has led email click-through and open rates and customer contact ability to plummet.
Forrester eCommerce
DECEMBER 4, 2019
For data science practitioners, machine learning developers or insights-driven business leaders, here are the key announcements from Amazon's AWS re:invent 2019 show that you should care about.
My Wife Quit Her Job
DECEMBER 4, 2019
Today, I’m thrilled to have Alexandra Edelstein on the show. Alexandra is a senior product manager at Klaviyo and she was also a speaker at my annual ecommerce conference The Sellers Summit. At Klaviyo, she’s known as the resident expert when it comes to email list segmentation. So today we’re going to talk about the right way to segment your email list to maximize revenue for your ecommerce store.
Optimizely
DECEMBER 5, 2019
Forget the pareto principle of 80/20, here’s some real shopper math for you: 1.2% = 80%. While your very best customers — those that have bought twice or more from you in the past year — contribute only 1.2% of your visits, they account for 80% of your revenue. The challenge, though, is that your connection with far too many of these best customers is fading.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
RTP blog
DECEMBER 4, 2019
Costco’s e-Commerce site went down for more than 16 hours on Thanksgiving Day , impacting an estimated 2.65 million customers who were trying to access the web site and creating sales losses that neared $11 million. ( Nordstrom Rack and H&M also experienced technical difficulties, but neither was of the duration of Costco’s.) Costco acknowledged on its home page that its site was “currently experiencing longer than normal response times" during the day and even extended its Thanksgiving
Forrester eCommerce
DECEMBER 4, 2019
This blog post is part of Forrester’s Holiday 2019 retail series You want anyone to be able to buy from your retail website, right? News flash: You’re missing out on entire segments of your target market because of how your website is designed and coded — unless you’re part of the few brands (just 2.2% […].
My Wife Quit Her Job
DECEMBER 2, 2019
Chances are, you are searching for Mailchimp alternatives for one of the following reasons. You had your Mailchimp account banned without any warning. You were a victim of Mailchimp’s recent price increase. You have exceeded Mailchimp’s free subscriber limit and realized that Mailchimp is expensive for what you get. I’m not going to lie.
Inflow Insights
DECEMBER 3, 2019
In this post, we’ll compare the two highest-rated software providers in the personalization engine space: Monetate and Certona. Monetate and Certona are respectively rated the #2 and #1 Personalization Providers according to the Internet Retailer Top 1000. In the process of writing this article Kibo Commerce (which owns Certona) actually acquired Monetate.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
RTP blog
DECEMBER 2, 2019
By Michael P. Morris, Topcoder Tech skills are critical to essential retail business functions, such as warehouse management and supply chain optimization. The role of software developer is now the third most common job in retail , as well as one of the fastest growing. With the traditional brick-and-mortar model continually challenged, technology isn’t just essential to growth, it’s essential to survival.
Forrester eCommerce
DECEMBER 2, 2019
LVMH Acquires Tiffany & Co.: Why It’s A Prudent Match LVMH (Moët Hennessy Louis Vuitton) is acquiring Tiffany & Co. for approximately €14.7 billion (or $16.2 billion). For LVMH this will strengthen its presence in the US market and position in the jewelry category. For Tiffany & Co., it presents an opportunity to turn around […].
ESW
DECEMBER 2, 2019
It’s easy to go that extra mile for customers when you’re just starting your eCommerce journey. A handwritten thank you card here, a personal phone call there. These are fantastic strategies when you only have a handful of customers. Surprising and delighting customers when you’re shipping hundreds or even thousands of products every day is a little more complicated.
GetElastic
DECEMBER 5, 2019
How’d online shopping perform this past Cyber Week? We’ve compiled the stats from pre-Thanksgiving through Cyber Monday 2019. Highlights: Thanksgiving revenue rose 17% YOY in the US and 24% globally. 68% of consumers say they pay more attention to retail email during the holiday shopping season. Black Friday shoppers spent 14% more online and 6% less in store YOY. 78% of online retailers offered Free Shipping on Black Friday.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
Ecommerce Platforms
DECEMBER 3, 2019
Recently acquired by Mailgun, Mailjet is an email solution based in Europe. Founded in France back in 2010, they now have offices all over Europe and boast more than 130,000 active accounts. Their goal is quite simple: to make email more collaborative for development and marketing teams, and to be more accessible for international companies. Put simply, Mailjet is used by businesses that rely on email marketing campaigns.
Forrester eCommerce
DECEMBER 2, 2019
Legacy suites and platforms have reinvented themselves and a new component-based model has entered the ring. Gone are the days of take-it-or-leave-it, prefab, legacy commerce suites and isolated, minimally integrated platforms. As we’ve seen business models adapt to rapidly shifting customer needs and expectations, retailers’ demands of their commerce technology models have evolved at the […].
SellBrite
DECEMBER 4, 2019
Nearly 93% of the products available on Walmart.com are part of Walmart Marketplace, which allows third-party sellers to sell items on the retail giant’s website and reach millions of customers worldwide. Since it was established in 2009, Walmart Marketplace has been working to improve its customer experience and streamline its Walmart Marketplace return policy, and today, most orders purchased in the marketplace can be returned to Walmart stores.
GetElastic
DECEMBER 2, 2019
The late George Carlin said, “if you can’t beat them — have them arranged to be beaten.”. For brands and manufacturers struggling against the rise of counterfeit goods, unauthorized reselling and MAP policy violations on Amazon, supplying Amazon directly through Vendor Central and participating in Brand Registry offers hope Amazon might play enforcer on behalf of trademark owners.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
Ecommerce Platforms
DECEMBER 2, 2019
Lately, there has been a lot of noise about managed WordPress hosting, shared WordPress hosting, and VPS WordPress hosting. Three completely different types of services you can purchase from the best WordPress hosting providers. Don’t get me wrong though. That’s not all there is to WordPress hosting. Some of the WordPress hosts offer additional options like dedicated hosting, cloud hosting, and reseller options.
Forrester eCommerce
DECEMBER 6, 2019
In the past three weeks, I have shared the key findings of our predictions research to different clients and at some Forrester events in London and in Amsterdam. It is always interesting to challenge clients on some of their assumptions, discuss what trends will accelerate next year or to be challenged on some of the […].
Wiser
DECEMBER 3, 2019
A price is never one number. In reality, prices are constantly changing. They have different names and purposes, and finding the right price for the right scenario is an important challenge to tackle for any successful brand or retailer. Today, two core price distinctions revolve around list prices and net prices. Let’s explore the difference between these two so you can better optimize your pricing strategies moving forward.
Profitero
DECEMBER 2, 2019
Part 1 of Profitero’s “3P Effect” series. The growing volume on Amazon being captured by third-party (3P) sellers is an issue that brands can’t ignore. In 2008, 30% of Amazon’s online sales were via 3P sellers. Fast forward a decade and that figure has practically doubled, to 58% in 2018. “When speaking to brand manufacturers about ‘losing sales to 3rd parties,’ I often get the push back that it doesn’t matter who sells the products, as long as they are selling.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
Ecommerce Platforms
DECEMBER 2, 2019
Lately, there has been a lot of noise about managed WordPress hosting, shared WordPress hosting, and VPS WordPress hosting. Three completely different types of services you can purchase from the best WordPress hosting providers. Don’t get me wrong though. That’s not all there is to WordPress hosting. Some of the WordPress hosts offer additional options like dedicated hosting, cloud hosting, and reseller options.
Forrester eCommerce
DECEMBER 3, 2019
Remember when saying “Content Is King” was all the rage and B2B marketers got excited about content marketing? It turns out marketing your ideas and product information via content only works if prospects and customers interact with that content. I’ve spent time showing why B2B marketers continue to miss the mark when it comes to […].
Liveintent
DECEMBER 2, 2019
Brands and publishers looking to grow, understand, and retain their audiences should have one channel at the top of their list: email. It remains the most powerful way to reach target audiences, and is the go-to platform for both customers and marketers. Think about it. As consumers, email helps us stay up-to date with information from work, family, news outlets, and our favorite brands.
ecomdash
DECEMBER 6, 2019
Facebook is one of the most influential social platforms when it comes to buying decision. Make it work for you with these 3 actionable ecommerce Facebook tips. . The post 3 Ways to Increase Your Business’s Facebook Presence appeared first on Ecomdash.
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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.
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