Sat.Feb 08, 2020 - Fri.Feb 14, 2020

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Sailthru’s Thoughts on Navigating CCPA

Sailthru

California’s new data privacy law, the California Consumer Protection Act (CCPA) came into force on January 1, 2020. As with any new regulation, you should confer with your legal and privacy experts to fully understand how this impacts your business. What Are the Main Changes to Data Protection in California?

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One Page Checkout: The Key to eCommerce Conversion

Groove

Don't forget to provide clear links to your company's privacy policy, shipping policies and FAQs within the one page checkout screen. Verify your site with popular systems like Verisign, BuySafe, GeoTrust or McAfee to show visitors that your site is a secure and safe place to do business.

eCommerce 293
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The TV Industry’s Latest Hill To Climb: How To Avoid The Sins of Digital Advertising’s Past

Forrester eCommerce

I’ve recently returned from Beet.TV’s latest BeetRetreat and I’m feeling…Optimistic? Pessimistic? Ambivalent? Ambivalent – I’ll go with ambivalent. There is so much opportunity for a TV/video advertising industry which finds itself in flux – an explosion of new content, new data sources, new consumer viewing patterns.

Consumer 308
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What is Shopify & How Does Shopify Work?

Ecommerce Platforms

The seller also has to consider creating a privacy policy, terms of use and shipping policies. A refund policy, for example, allows the seller to lay down all conditions that'll validate a return or a refund. You can create your legal pages from Shopify ‘s templates and make any edits that fit your niche. Add other sales channels.

Shopify 156
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The Personalization Playbook: 2024 Strategies

What about customer privacy and the use of data? Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget?

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Site Abandonment and How to Decrease it at Every Stage

UpSellIt

a privacy policy page, a blog post, etc.) Site Bounce Product Abandonment Cart Abandonment Checkout Abandonment. Site Bounce. When a visitor “bounces,” it means they left a site after seeing just one page. While a high bounce rate can be common across certain pages (i.e., a high sitewide bounce rate is rarely a good thing.

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Post-Pandemic eCommerce Growth: Leverage Product Data, Market Research & Shopping Trends

Speaker: Phil Irvine, VP & Director of Audience Intelligence

When you couple that with fluid data privacy changes, this creates an even fuzzier foundation to develop forward-looking marketing strategies. Whether concerned about data privacy and data management, or curious about how businesses can rethink approaches to designing shopping experiences, the answers are here.